Ask Valor Masterminds

Ask Valor Masterminds
Ask Valor Masterminds

Listen to business owners share about their businesses, how they got started and tips they share about topics related to marketing, social media, videos, accounting, cybersecurity, public speaking and other topics.

  1. Become the Authority in Your Industry: The Authority Marketing Framework That Works

    1 DAY AGO

    Become the Authority in Your Industry: The Authority Marketing Framework That Works

    Stop Being Invisible: Discover the Authority Marketing Framework that's transforming B2B SaaS. Join Frank Husman as he reveals how to become the go-to expert in your industry and never worry about new business again. Learn why traditional lead generation falls short and how demand generation can skyrocket your success. Uncover the power of thought leadership, with insights on: • Creating content that resonates with your audience • Leveraging LinkedIn for B2B growth • Building trust through authentic communication • Repurposing video content for maximum impact Whether you're a SaaS founder, B2B entrepreneur, or small business owner, this episode is packed with actionable strategies to elevate your brand and attract clients. Don't miss Frank's expert advice on personal branding, content creation, and establishing yourself as an industry authority. #AuthorityMarketing #PersonalBranding #B2BSales #SaaSMarketing #ThoughtLeadership #saas #saasmarketing #leadgeneration #b2bsales #contentmarketing CHAPTERS: 00:00 - Intro 01:40 - Who is Frank Husmann 04:04 - Entrepreneurial Lessons Learned 04:56 - Best Advice for Entrepreneurs 06:09 - Importance of Marketing 07:40 - Motivational Quote of the Day 08:47 - Did You Know Segment 09:21 - Myth: Focus Only on Leads 12:05 - Becoming an Authority in Your Industry 15:09 - Branding and Authority 18:19 - Raw vs. Edited Footage 20:10 - Mistakes in Authority Marketing 21:45 - Everyday Entrepreneurs as Authorities 24:48 - Creating Authority in Your Industry 27:05 - Hiring an Agency for Authority Marketing 29:10 - Using Transcriptions for Content 32:17 - Dangers of AI in Content Creation 33:44 - Contacting Frank Husmann Who is Frank Husmann: As a former SaaS founder, I know the challenges and pitfalls all too well. With my experience in B2B marketing and sales, I am happy to help you grow your business. Frank is the founder at Maxiality where they transform B2B companies into the #1 choice in their industry so they consistently generate opportunities, shorten their sales cycle, and lower their acquisition costs. Reaching out to prospects is difficult, especially when selling high-ticket B2B services. Because the sales cycles are long, and the buying committee is large. And as a former SaaS founder, I know how hard this can be. The result is that you’re constantly worrying about finding new clients, spending a lot of your budget on marketing, cold calling, and trying to convert leads into sales. And you are struggling with how to communicate your ACTUAL value. Now, imagine your brand is seen as the ONLY CHOICE in your industry. Because you are the AUTHORITY in your market. And sales doesn’t feel like selling, but more like having casual chats with prospects. Potential clients find YOU instead of you chasing THEM. And your only worry is how to support all that DEMAND. You are in control. And YOU select which prospects you want to work with. We implement Authority Marketing by: ● Leveraging the founders’ expertise and insights by interviewing them ● Creating multi-channel content based on those interviews and a solid content strategy ● Building trust and credibility with the ideal target audience  ● Generating demand and driving growth This will consistently: ● GENERATE OPPORTUNITIES ● SHORTEN SALES CYCLES ● LOWER ACQUISITION COSTS Are you serious about becoming the #1 choice in your industry? Connect With Frank: Website: https://maxiality.com LinkedIn: https://www.linkedin.com/in/zinspiratie/?originalSubdomain=nl Shout Out to our Podcast Sponsors: A Advanced Services https://aadvancedservices.com/ Fuse Networks https://www.fusenetworks.com/ Warrior Injury Law https://warriorinjurylaw.com/#! Markyboy Productions https://www.markyboyproductions.com/  Valor Marketing LLC https://valormarketingllc.com/

    36 min
  2. People Don't Buy from You if They Don't Know You

    DEC 7

    People Don't Buy from You if They Don't Know You

    People don't buy from you if they don't know who you are - it's a simple truth that many entrepreneurs overlook. Join leadership expert and former D1 strength coach David "Coach Kitsch" Kitchen as he reveals why visibility and marketing are crucial for business success. Learn why being great at what you do isn't enough - you need to master the art of presentation and build a strong reputation in your market. Coach Kitsch shares powerful insights on developing authentic leadership, building brand awareness, and creating a culture of excellence in your organization. Whether you're a solopreneur or leading a growing team, discover practical strategies to increase your visibility, establish credibility, and attract the right customers. Get actionable tips on choosing and developing leaders, avoiding common business pitfalls, and building sustainable success through consistent brand messaging and authentic leadership.  CHAPTERS: 00:00 - Intro  01:25 - Who is Coach Kitsch 03:34 - Entrepreneurial Journey 06:41 - Early Lessons in Entrepreneurship 08:53 - Best Advice for Entrepreneurs 11:28 - Motivational Quote of the Day 14:13 - Interesting Facts in Leadership 18:54 - Qualities of a Good Leader 22:12 - Common Hiring Mistakes in Leadership 24:45 - Sports vs. Business Leadership 26:31 - Leadership Trends for 2025 29:10 - Connect with Coach Kitch 29:52 - Final Questions 32:37 - Creative Block Studios Who Is Coach David Kitchen? Coach Kitch is a former Division 1 Coach with a decade of experience building leaders, culture, and mindset at the highest levels of sports. Since founding Edge Leadership Academy in 2020, he has worked with 100+ clients from business to athletics coaching and developing leaders which led to the recognition of Edge as a Top 20 Leadership Development Company in 2024. In addition to delivering keynote addresses and sharing the stage with the biggest names in personal development and hosting workshops across the country, he has authored and co-authored multiple books, including an international best-seller and has appeared on over 75 podcasts to discuss leadership. Not to mention having his own podcast  @edgeleadershipacademy8318  Coach Kitch is a Susquehanna University graduate with a master’s degree in Sport Psychology and is currently completing his PhD in Developmental Psychology. Known among the team for his passion, Kitch spends his life helping others answer the question most people shy away from; “What if you went all in?” Connect with Coach David: https://www.edgeleadershipacademy.com/  https://www.linkedin.com/in/coachdkitch/  Shout out to our #sponsors  A Advanced Services https://aadvancedservices.com/ Fuse Networks https://www.fusenetworks.com/ Warrior Injury Law https://warriorinjurylaw.com/#! Markyboy Productions https://www.markyboyproductions.com/  Valor Marketing LLC https://valormarketingllc.com/

    34 min
  3. Unlock The Secret To Brand Success

    NOV 15

    Unlock The Secret To Brand Success

    Are you ready to take your brand to the next level? Discover the secrets to building a powerful brand that resonates with your audience and drives real results. In this comprehensive guide, we'll cover everything from brand identity and messaging to marketing strategies and customer experience. What you'll learn: The fundamentals of branding: Understand the core principles of brand building. Crafting a compelling brand story: Learn how to create a narrative that captivates your audience. Developing a strong #brandidentity : Design a visual identity that reflects your brand's personality. Mastering #brandmessaging: Craft clear and concise messaging that resonates with your target audience. Implementing effective branding strategies: Discover proven techniques to elevate your brand. Measuring #brand performance: Track your brand's success with key metrics. Whether you're a startup entrepreneur or a seasoned marketer, this video is for you. Don't miss this opportunity to unlock the secrets to #brandstrategy and Watch now! Who is our guest Steph Hilfer? Yes… my full name is Stephanie. But since I could remember, I’ve preferred Steph! There’s just something about it… like we’re instantly friends – and for what we’re going to do together, that’s the best start! I’m so happy you landed here! Whether we’ve chatted before or you are just getting to know me there are a few things to hit right off the bat: I am intentional When it comes right down to it, I am a strategist. But honestly, that title does little to convey the depth of what we’ll do together. I am a visionary I see what doesn’t yet exist and I bring it to life. I am full of Viim Viim means enthusiasm. Literally, the definition of vim is: high-spirited, enthusiastic, energetic, vitality. Connect with Steph https://www.getviim.com/ https://www.getviim.com/podcast/ https://www.instagram.com/getviim Shout out to Our Sponsors Warrior Injury Law https://warriorinjurylaw.com/ Fuse Networks https://www.fusenetworks.com/ A Advanced Services https://aadvancedservices.com/ Valor Marketing LLC https://valormarketingllc.com/ MarkyBoy Productions https://www.markyboyproductions.com

    48 min
  4. How AI is Revolutionizing Business

    NOV 9

    How AI is Revolutionizing Business

    HOW AI IS CHANGING BUSINESS Join us as we dive deep into the world of artificial intelligence and explore how it's reshaping industries and transforming businesses. In this episode, we discuss: Bring new capabilities to all businesses Start seeing more unicorns ($1B billlion) with only a handful of employees Don't be afraid of AI Get good at 'prompting' Give it accurate context (machines trained to be generic) Give it a persona (take on the role of a marketing expert, etc) AI technology embedded in all systems (CRM's etc) Large language models (data from the internet) *bias in these systems AI & Roofing industry (construction) -using drones to take images -project management (for optimization) AI roadmapping -don't know where to start -training on how to leverage AI MIS-USING AI -Do NOT go to chat gpt to come up with a document that you send to a customer -security (dont' share personal info with public systems) -Use chat gpt to get started....but not use that content word-for-word Follow our channel for more thought-provoking discussions and stay ahead of the curve. Interested in our Guest david Espindola? David Espindola is an exponential technologist, futurist, speaker, award-winning author, and advisor guiding Human-AI collaboration. He is the Founder of Brainyus, a company that helps individuals and organizations transform, adapt to tech-driven changes, and drive positive business and social impact. Connect with David: https://davidespindola.com/  https://brainyus.com/  https://www.linkedin.com/in/davidespindola/ Shout out to Our Sponsors Warrior Injury Law https://warriorinjurylaw.com/ Fuse Networks https://www.fusenetworks.com/ A Advanced Services https://aadvancedservices.com/ Valor Marketing LLC https://valormarketingllc.com/ MarkyBoy Productions https://www.markyboyproductions.com/aboutme

    33 min
  5. Close More Deals By Saying Less

    NOV 1

    Close More Deals By Saying Less

    Tired of oversharing and underselling? L earn the secret to closing more deals by saying less. In this episode, we dive deep into the art of strategic silence and the power of understatement from our guest Discover how to: Captivate your audience: Learn how to hook your listeners from the start and keep them engaged. Master the art of listening: Uncover the importance of active listening and how it can lead to more closed deals. Build trust and rapport: Learn how to establish strong relationships with your clients by saying less. Close more deals: Discover the proven techniques to close more deals with less effort. Things sales people should consider that could hurt their chances of closing a sale: Salespeople who dominate conversations can significantly harm their chances of #closingdeals Research shows that the optimal talk-to-listen ratio for sales success is around 43:57, meaning the salesperson should be listening more than they are speaking However, many sales reps tend to speak for 65-75% of the time during calls, which can lead to lower conversion rates. By encouraging the client to talk more, salespeople can better understand their needs and tailor their pitch accordingly, ultimately improving their chances of success. Often we hear the 80-20 rule that the client should be talking 80% of the time. Seems like it should be more of a balanced conversation Don't miss this episode if you want to take your sales game to the next level. Our guest on this episode is Scott D'Amico, a business owner, podcaster, and communication Skills Trainer. To learn how Scott can help your team increase their sales, reach out for a free consultation. https://www.linkedin.com/in/scottdamico/  https://communispond.com/ Or Check his Communicast podcast https://communicast.simplecast.com/ Shout out to our #sponsors A Advanced Services https://aadvancedservices.com/ Fuse Networks https://www.fusenetworks.com/ Warrior Injury Law https://warriorinjurylaw.com Marky Boy Productions https://www.markyboyproductions.com/  Valor Marketing LLC https://valormarketingllc.com/

    34 min
  6. 5 Pillars of Health

    OCT 19

    5 Pillars of Health

    Tired of running your business on empty? Discover Dr Patricia Boulogne 5 pillars of health that will revolutionize your approach to entrepreneurship. Dr Pat educates you on: 1 - Proper Diet and Nutrition 2 - Proper Exercise 3 - Proper Sleep 4 - Proper Mindset and Positive Mental Attitude 5 - Proper Posture- Bio-mechanics Ready to take your business to the next level? Watch now and unlock the secrets to a thriving and fulfilling entrepreneurial journey. Make sure to follow our channel to learn more ways to run your business effectively! Who Is Dr Pat? For over three decades, Dr Pat has helped thousands of people solve their Lifestyle Medicine problems & have that breakthrough. She has freedom and wellness by practicing what she preaches. Dr Pat empowers executives and entrepreneurs to achieve their greatest goals in less time. Whether you are on top of your A-game and need to sustain, or sick, overweight, and tired needing help to finally release weight problems, lifestyle chronic diseases, and or genetic predispositions... you can restore health, energy, and vitality! Dr Pat makes sense of challenges that gets you unstuck and keeps you moving forward with safer, quicker, and simpler solutions- Mind, Body, Spirit, and, with measurable results, physically, mentally, emotionally, spiritually, socially, and financially. What would your Health, Relationships, and Future look like if you knew your solution to your weakest health link or didn’t suffer from chronic conditions that age you and rob you of the lifestyle you desire and deserve? Imagine aging gracefully, abundantly, and healthier because you had a plan and paid attention to "those" signs before it’s too late! Who doesn’t want that? The life she speaks of is an actuality for her client and Lifestyle Medicine solutions make that a reality! DrPat would like YOU to get the same results. Connect With Dr Pat: https://healthteamnetwork.com/  https://www.linkedin.com/in/drpatboulogne/ Schedule a meeting with Dr Patricia Boulogne https://meetdrpat.as.me/HTN Purchase her books on Amazon https://www.amazon.com/stores/author/B082P66C34 We want to give a huge shoutout to our amazing sponsors who make our podcast possible: A Advanced Services: Providing top-notch solutions for Septic, Plumbing and Electrical Services in western Washington. https://aadvancedservices.com/ Fuse Networks: Connecting businesses with reliable and innovative network solutions. https://www.fusenetworks.com/  Warrior Injury Law: Dedicated to helping injured veterans and their families. https://warriorinjurylaw.com/ Be sure to check out their websites and support these incredible companies!

    36 min
  7. Head Up, Nose Down: The Power of Perseverance

    SEP 20

    Head Up, Nose Down: The Power of Perseverance

    Ever felt overwhelmed by challenges in your product marketing journey? Learn how to stay motivated and resilient even when the going gets tough. In this #podcast we'll explore the importance of perseverance in #productmarketing and share practical tips to help you maintain a #positivemindset and achieve your goals. Discover the strategies that successful marketers use to overcome obstacles and turn setbacks into opportunities. Watch now and unlock the power of perseverance! On This episode we had the pleasure of learning from Tom Goedde who has a vast knowledge of product marketing and perserverance. Just take a look at the companies he has helped grow as Chief Marketing Officer or Marekting managers: Humongous Entertainment where he grew from 22 employees to over 400 and sold the company to GT Interactive / Infogrames / Atari Wizards of The Coast where he grew from $175MM annual revenue to $750MM in a single year. Then helped sell the company to Hasbro managed EA Sports Madden NFL to be the number 1 sports game and number 2 selling game in North America annually. He personally negotiated premeir licenses including the Augusta National Golf Club and the Heisman Trophy Trust   Draft Kings where he helped luanch the first digital sportsbook in the US and took the compnay public via SPAC in april of 2020. Grew valuation from $1.5B to $14B market cap in 2 years.  SimWIn Sports, His new endevor is with SimWim Sportsthe world's premeir digital sports league that provides fantasy players and sports bettors the ability to watch, play, predicst and collect 24/7 365. What else to know about Tom: Sports and gaming executive specializing in product and brand marketing, with deep supporting experience in business development and licensing. Coworkers describe me as a team-first manager who consistently over-delivers by amplifying the strengths of individuals and coaching through challenging transitions. My teams have won dozens of marketing awards including PromaxBDA Sports Marketing Awards and Clios. I've built a reputation as an exemplary partner to development teams, and a leader who highly values data, but appropriately draws from a strong understanding of fundamentals from console, mobile, tabletop, Web3 and real money gaming. Retired from traditional corporate roles, I now advise a wide variety of companies that pique my interests and passion for sports, video gaming, real money gaming and support for the military. Connect With Tom: https://simwinsports.com/  https://www.linkedin.com/in/goeddeup/ Shout out to those that make our podcast possible: Fuse Networks A Advanced Services Markyboy Productions Valor Marketing LLC

    36 min
5
out of 5
3 Ratings

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Listen to business owners share about their businesses, how they got started and tips they share about topics related to marketing, social media, videos, accounting, cybersecurity, public speaking and other topics.

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