Traton Homes: Why Townhomes Are Popular Right Now
Chris and Clif Poston, principals with Traton Homes, join host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, they discuss the growth of townhome development and what is available in the Atlanta market. What makes townhomes so appealing in today’s home market? The demand for townhomes has increased as homebuyers desire smaller homes near community centers and local attractions. With home prices consistently rising, affordability is a driving force for buyers and the perk of landscaping and exterior maintenance being included in their monthly HOA fees is enticing. Clif Poston said, “We've got townhouses near a lot of different smaller municipalities, but I think it's a lifestyle allowing people to choose a smaller home and kind of giving up a little bit of space and maybe some yard space to be able to have accessibility to the local areas that they want to be in.” Traton Homes also utilizes amenities, such as dog parks, pools, cabanas and pickleball courts, to bring a sense of togetherness to the residents in its townhome communities. What is the demand for townhomes in comparison to single-family, detached homes? Townhomes are taking over the urban housing market because of higher development costs. People want to live close to dining, shopping, recreation and medical centers, but it is difficult to build affordable, single-family homes in the city. “The rising cost of development is because in the closer in areas, you're using somewhat of the leftover land, which drives higher development cost,” said Chris Poston. “So, there's not tracks of land available to go put nice, detached subdivisions in.” “A while ago, our slogan was changed to ‘Altogether More’ and that encompasses altogether more of everything, value and design,” said Chris Poston. “So, I think we look at it as saying we're going to offer you a good price in an area, but we're also going to give you some of the key design features that maybe separate us and put us in a different spot.” Clif Poston emphasized that many home shoppers don’t have different expectations for townhome residences versus single-family homes, except for square footage. Many are still looking for open-concept floor plans, great kitchens and large owner’s suites, which are typical in both townhomes and single-family homes. “I don't know if people really change with what they want,” said Clif Poston. “I think that people just can kind of reframe and adjust their expectations as the product gets a little bit smaller and those spaces get a little bit more confined.” Tune in to the full interview above to learn more about townhome communities in metro Atlanta. For more about Traton Homes, visit www.TratonHomes.com. About Traton Homes Headquartered in Marietta, Georgia, Traton Homes offers “Altogether More” to homeowners including more experience, more impressive architecture, more outstanding features and more rewarding lifestyles in more desirable locations. Traton Homes has many exciting townhome communities currently selling across metro Atlanta, including Bluffs at Bells Ferry and Gates at Hamilton Grove in Marietta, Cherokee Township in Acworth, East Park Village and Townes at South Main in Kennesaw, River Walk Place in Lawrenceville, Wildwood Place in Powder Springs and Wilkins Walk in Mableton. Podcast Thanks Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. It is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions.