Audience Craig Hewitt from Castos

On this episode of the Audience podcast, Craig and Matt do a deep dive into the Apple and Spotify announcements about private podcasts, and discuss how it might affect the industry and the podcast creator economy. How will it affect creators? Would you rather “rent land” or “own your own property”? What does this mean for the future of podcasting? What are the pros and cons to monetization with a big company like Apple or Spotify?
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. If you have any comments or questions about private podcasting and the recent news in the podcasting community, shoot us a message at  hello@castos.com or Matt directly at Matt@castos.com. 
And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:

Platform risk with podcasting
The importance of having control over your content
The announcements from Apple and Spotify

What this means for podcasters
The “easy button” to podcasting and monetization
The caveat to the Apple and Spotify private podcasts

“Renting land” versus “Owning your own property”
What is a content entrepreneur?
What podcasters should be wary of when they sign contracts with Apple or Spotify
How Craig and Matt would approach private podcasts and premium content for subscribers
Where you and your audience are located, and why it matters
The future of podcasting: private podcasts

Resources/Links:
3 Clips Podcast: https://3clipspodcast.com/ 
3 Clips Episode, “Content Inc: Inside a Short-Form Monologue Podcast”: https://3clipspod

On this episode of the Audience podcast, we’re featuring a new podcast acquired by Castos: The 3 Clips podcast. Castos owner Craig Hewitt and 3 Clips host Jay Acunzo talk about the acquisition process along with a few tips on the fundamentals of podcasting.  They also share their thoughts on what makes a show great and how smaller shows can achieve that. 
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:

What does “enough” look like?
The acquisition process 

What is Castos and what does Castos do?
What did Castos find appealing about 3 Clips

The creative process and the importance of great storytelling
The fundamentals of a good interview
How to craft a better narrative
A breakdown of some most well-regarded shows/hosts, and how they are so successful

Resources/Links:
3 Clips Podcast: https://3clipspodcast.com/ 
Castos Academy: https://academy.castos.com/ 
Castos, private podcast: http://academy.castos.com/private/ 
Castos, website: Castos.com/
Castos, YouTube: https://www.youtube.com/castos  
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw

On this episode of the Audience podcast, Matt is talking with Espree Devora about creating and cultivating energy, positivity, and motivation with your art. Do you consider podcasting to be an artform? What is your purpose for podcasting? Why do you show up? These are the types of questions that Matt and Espree talk about on today’s episode. 
Espree Devora is an amazing personality and a bright light in podcasting. From her Women in AI podcast to the We are LA Tech podcast, she endeavors to showcase otherwise hidden talents, and motivate people to believe in themselves. Listen in to hear all about Espree’s philosophy about podcasting, artwork, and how she creates an engaging and connective experience for her listeners.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by following us at castos.com/subscribe.
Today you’ll learn about:

Creating podcasts and the “if I build it, they will come” mentality
What is your purpose for podcasting?
Why are you showing up to your podcast?
Podcasting as a great medium for someone to use as a platform for their art
Hitting your stride with podcasting
Creating a great experience for your listeners
A stamp or signature you can put on your shows
How do you architect your life to produce the results you want?
How to utilize social audio effectively and the importance of setting boundaries
Podcasting as an artform

Resources/Links:
Espree Devora, email: espree@hey.com 
Women in Tech podcast: https://podcast.womenintechshow.com/ 
We Are LA Tech podcast: https://wearelatech.com/ 
Espree Devora, Twitter: https://twitter.com/es

On this episode of the Audience podcast, Matt is talking with Evo Terra from Podcast Pontifications. Evo is the author of Podcasting For Dummies and Expert Podcasting Practices for Dummies. He has also launched and run one of the first large podcast networks, and built a successful strategic podcast consultancy. From public speaking to podcasting, Evo has an amazing way with words and he shares a few of his pontifications and advice with us today. 
Today, Matt and Evo talk about livestreaming, to social audio, to Evos’ advice about effective and efficient CTAs. He shares his knowledge and aptitude about the industry and his visions of what the future of podcasting holds for us.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:

Dystopian ideas that keep Evo awake at night

Advertising in podcasting versus on YouTube
What if podcasting companies buy advertising platforms?
What are the unintended consequences for the industry?

Livestreaming podcast episodes
The eternal question: “How do I make my show better?”
Evo’s 90/10 Rule of Online Video
Growing your audience with content
Content creators who don’t consume other creators’ content
How small creators can rally so they won’t be ignored
Evo’s thoughts on social audio
Evo’s favorite CTAs and his CTA advice

Resources/Links:
Evo Terra Official Website: https://www.evoterra.com/
Twitter: @evoterra
Simpler Media Productions: https://podcastlaunch.pro/ 
Podcast Pontifications:

Anyone can start a podcast, but not anyone can make it successful... Stuart Barefoot is an expert in podcast production - so his voice is a legitimate one to listen to for anyone thinking about starting a podcast - even more so if you have an existing podcast and are looking to take your show to the next level. 
Stuart has years of experience coaching people to find and create content that is relevant now - and for the foreseeable future - evergreen content as they call it… This kind of content is the golden egg for any podcast and will ensure a continuous influx of new listeners and the ability to repurpose content as well as marketing resources. 
Stuart shares helpful tips on choosing a podcast genre that makes sense, getting more traction on an existing podcast, and how to ensure you don’t over-commit yourself when it comes to regular publishing.
Discussion Points:

How covid impacted the podcast landscape 
Getting started with a new podcast
Taking breaks to avoid “burnout” and make bad content
Avoid pressure to push out content
Don’t compare yourself to existing successful podcasts
Tips to get your podcast out there (Marketing)
Repurposing content 
How to make your podcast better
Advice on how to choose the genre that’s right for you

Resources:
Subscribe to Audience
Castos Academy
Castos YouTube Channel
Stuart Barefoot Instagram
Stuart Barefoot Twitter
Stuart Barefoot LinkedIn
Obscureball Podcast

Today’s guest is the lovely and bubbly Michelle Frechette. Michelle does a little bit of everything: coaching, public speaking, website evaluation, writing, podcasting, and she is a WordPress expert. Her mission is to help people and she accomplishes this by working with non-profits around the world. 
In this episode, Matt talks with Michelle about the importance of building a community. They share stories and tips, including the launch and journey of Michelle’s podcast (“WP Coffee Talk”), different types of community engagement, and how to best use that engagement for the benefit of your listeners as well as yourself. They also talk about the role that James Lipton and Inside the Actors Studio played in Michelle’s podcast and how podcasting isn’t like Field of Dreams.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:

Michelle’s journey and background
The importance of community in the podcasting world
How new podcasters can break into the podcasting and a niche topic community
The format for Michelle’s podcast and the story behind it
How Michelle approaches community-building with various brands 
Community as a “tool to solve communication issues”
Being a part of a community without actively engaging
Accountability and keeping community members on track
How Michelle built her community

 
Resources/Links:
WPCoffeeTalk: https://wpcoffeetalk.com/
Big Orange Heart: https://www.bigorangeheart.org/ 
Michelle’s Website: https://worksbymichelle.com/ 
Asana: https://asana.com/ 
Trello: https://trello.com/en-US 
ToDoist: https://todoist.com/ 
Castos Academy: https://academy.castos.com/ 
Castos, private podcast: http://academy.castos.com/private/ 
Castos, website: Castos.com/
Castos, YouTube: https://www.youtube.com/castos  
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw