41 episodes

An honest, unfiltered, and realtime view inside one brand's journey to growing an impactful podcast

Audience Craig Hewitt from Castos

    • Technology
    • 4.7 • 12 Ratings

An honest, unfiltered, and realtime view inside one brand's journey to growing an impactful podcast

    Welcome Apple & Spotify

    Welcome Apple & Spotify

    On this episode of the Audience podcast, Craig and Matt do a deep dive into the Apple and Spotify announcements about private podcasts, and discuss how it might affect the industry and the podcast creator economy. How will it affect creators? Would you rather “rent land” or “own your own property”? What does this mean for the future of podcasting? What are the pros and cons to monetization with a big company like Apple or Spotify?
    If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. If you have any comments or questions about private podcasting and the recent news in the podcasting community, shoot us a message at  hello@castos.com or Matt directly at Matt@castos.com. 
    And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
    Today you’ll learn about:

    Platform risk with podcasting
    The importance of having control over your content
    The announcements from Apple and Spotify

    What this means for podcasters
    The “easy button” to podcasting and monetization
    The caveat to the Apple and Spotify private podcasts

    “Renting land” versus “Owning your own property”
    What is a content entrepreneur?
    What podcasters should be wary of when they sign contracts with Apple or Spotify
    How Craig and Matt would approach private podcasts and premium content for subscribers
    Where you and your audience are located, and why it matters
    The future of podcasting: private podcasts

    Resources/Links:
    3 Clips Podcast: https://3clipspodcast.com/ 
    3 Clips Episode, “Content Inc: Inside a Short-Form Monologue Podcast”: https://3clipspod

    Castos purchases the 3 Clips podcast

    Castos purchases the 3 Clips podcast

    On this episode of the Audience podcast, we’re featuring a new podcast acquired by Castos: The 3 Clips podcast. Castos owner Craig Hewitt and 3 Clips host Jay Acunzo talk about the acquisition process along with a few tips on the fundamentals of podcasting.  They also share their thoughts on what makes a show great and how smaller shows can achieve that. 
    If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
    Today you’ll learn about:

    What does “enough” look like?
    The acquisition process 

    What is Castos and what does Castos do?
    What did Castos find appealing about 3 Clips

    The creative process and the importance of great storytelling
    The fundamentals of a good interview
    How to craft a better narrative
    A breakdown of some most well-regarded shows/hosts, and how they are so successful

    Resources/Links:
    3 Clips Podcast: https://3clipspodcast.com/ 
    Castos Academy: https://academy.castos.com/ 
    Castos, private podcast: http://academy.castos.com/private/ 
    Castos, website: Castos.com/
    Castos, YouTube: https://www.youtube.com/castos  
    Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw

    The energy to create your art with Espree Devora

    The energy to create your art with Espree Devora

    On this episode of the Audience podcast, Matt is talking with Espree Devora about creating and cultivating energy, positivity, and motivation with your art. Do you consider podcasting to be an artform? What is your purpose for podcasting? Why do you show up? These are the types of questions that Matt and Espree talk about on today’s episode. 
    Espree Devora is an amazing personality and a bright light in podcasting. From her Women in AI podcast to the We are LA Tech podcast, she endeavors to showcase otherwise hidden talents, and motivate people to believe in themselves. Listen in to hear all about Espree’s philosophy about podcasting, artwork, and how she creates an engaging and connective experience for her listeners.
    If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by following us at castos.com/subscribe.
    Today you’ll learn about:

    Creating podcasts and the “if I build it, they will come” mentality
    What is your purpose for podcasting?
    Why are you showing up to your podcast?
    Podcasting as a great medium for someone to use as a platform for their art
    Hitting your stride with podcasting
    Creating a great experience for your listeners
    A stamp or signature you can put on your shows
    How do you architect your life to produce the results you want?
    How to utilize social audio effectively and the importance of setting boundaries
    Podcasting as an artform

    Resources/Links:
    Espree Devora, email: espree@hey.com 
    Women in Tech podcast: https://podcast.womenintechshow.com/ 
    We Are LA Tech podcast: https://wearelatech.com/ 
    Espree Devora, Twitter: https://twitter.com/es

    Podcasting through the lens of Evo Terra

    Podcasting through the lens of Evo Terra

    On this episode of the Audience podcast, Matt is talking with Evo Terra from Podcast Pontifications. Evo is the author of Podcasting For Dummies and Expert Podcasting Practices for Dummies. He has also launched and run one of the first large podcast networks, and built a successful strategic podcast consultancy. From public speaking to podcasting, Evo has an amazing way with words and he shares a few of his pontifications and advice with us today. 
    Today, Matt and Evo talk about livestreaming, to social audio, to Evos’ advice about effective and efficient CTAs. He shares his knowledge and aptitude about the industry and his visions of what the future of podcasting holds for us.
    If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
    Today you’ll learn about:

    Dystopian ideas that keep Evo awake at night

    Advertising in podcasting versus on YouTube
    What if podcasting companies buy advertising platforms?
    What are the unintended consequences for the industry?

    Livestreaming podcast episodes
    The eternal question: “How do I make my show better?”
    Evo’s 90/10 Rule of Online Video
    Growing your audience with content
    Content creators who don’t consume other creators’ content
    How small creators can rally so they won’t be ignored
    Evo’s thoughts on social audio
    Evo’s favorite CTAs and his CTA advice

    Resources/Links:
    Evo Terra Official Website: https://www.evoterra.com/
    Twitter: @evoterra
    Simpler Media Productions: https://podcastlaunch.pro/ 
    Podcast Pontifications:

    Improve your podcast production

    Improve your podcast production

    Anyone can start a podcast, but not anyone can make it successful... Stuart Barefoot is an expert in podcast production - so his voice is a legitimate one to listen to for anyone thinking about starting a podcast - even more so if you have an existing podcast and are looking to take your show to the next level. 
    Stuart has years of experience coaching people to find and create content that is relevant now - and for the foreseeable future - evergreen content as they call it… This kind of content is the golden egg for any podcast and will ensure a continuous influx of new listeners and the ability to repurpose content as well as marketing resources. 
    Stuart shares helpful tips on choosing a podcast genre that makes sense, getting more traction on an existing podcast, and how to ensure you don’t over-commit yourself when it comes to regular publishing.
    Discussion Points:

    How covid impacted the podcast landscape 
    Getting started with a new podcast
    Taking breaks to avoid “burnout” and make bad content
    Avoid pressure to push out content
    Don’t compare yourself to existing successful podcasts
    Tips to get your podcast out there (Marketing)
    Repurposing content 
    How to make your podcast better
    Advice on how to choose the genre that’s right for you

    Resources:
    Subscribe to Audience
    Castos Academy
    Castos YouTube Channel
    Stuart Barefoot Instagram
    Stuart Barefoot Twitter
    Stuart Barefoot LinkedIn
    Obscureball Podcast

    Why every podcast needs a community

    Why every podcast needs a community

    Today’s guest is the lovely and bubbly Michelle Frechette. Michelle does a little bit of everything: coaching, public speaking, website evaluation, writing, podcasting, and she is a WordPress expert. Her mission is to help people and she accomplishes this by working with non-profits around the world. 
    In this episode, Matt talks with Michelle about the importance of building a community. They share stories and tips, including the launch and journey of Michelle’s podcast (“WP Coffee Talk”), different types of community engagement, and how to best use that engagement for the benefit of your listeners as well as yourself. They also talk about the role that James Lipton and Inside the Actors Studio played in Michelle’s podcast and how podcasting isn’t like Field of Dreams.
    If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
    Today you’ll learn about:

    Michelle’s journey and background
    The importance of community in the podcasting world
    How new podcasters can break into the podcasting and a niche topic community
    The format for Michelle’s podcast and the story behind it
    How Michelle approaches community-building with various brands 
    Community as a “tool to solve communication issues”
    Being a part of a community without actively engaging
    Accountability and keeping community members on track
    How Michelle built her community

     
    Resources/Links:
    WPCoffeeTalk: https://wpcoffeetalk.com/
    Big Orange Heart: https://www.bigorangeheart.org/ 
    Michelle’s Website: https://worksbymichelle.com/ 
    Asana: https://asana.com/ 
    Trello: https://trello.com/en-US 
    ToDoist: https://todoist.com/ 
    Castos Academy: https://academy.castos.com/ 
    Castos, private podcast: http://academy.castos.com/private/ 
    Castos, website: Castos.com/
    Castos, YouTube: https://www.youtube.com/castos  
    Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw 

Customer Reviews

4.7 out of 5
12 Ratings

12 Ratings

Unscripted Dreams ,

Great Show

A great resource for those just starting podcasting. I've recently begun podcasting and I was very grateful to have come across this show. I already shared it with my co-host and another aspiring podcaster. Extra positive!!

Mighty man One .. ,

Integrity and Inspiration

I just started my own podcast last week and Craig’s help has really been excellent so far! He speaks in layman’s terms and explains the complexity in a way even I can get.

Super inspired to put my own content out and looking forward to future episodes!

Lbi88 ,

A surprisingly honest take

A good resource for those new to podcasting, the Launch Day episode really was an unfiltered review of their results. The two interviews so far had some solid tips, curious to hear more!

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