An honest, unfiltered, and realtime view inside one brand's journey to growing an impactful podcast
Niche Podcasting and Learning to Love (work) Again
Ijeoma Ekeocha was over her job. A series of microaggressions and just blatant racism convinced Ijeoma, a talented Pharmacist and medical researcher, that she should quit. So she created a podcast hoping she could transition into doing that full time. She launched the podcast “Brownskin Stories” and things seemed to be going well.
But then something happened. Podcast coach Nikaila Matthews convinced her to find even more of a niche. That’s when “Black Women Pharmacists” was created. Rather than quitting her Job, Ijeoma rediscovered her love for pharmacy and has created a community of dedicated followers, passive income and helps other black women navigate a complicated industry.
Listen to Black Women Pharmacists
Read Ijeoma’s GoodRX Article
Connect With Ijeoma on LinkedIn
A Better Way to Monetize Your Podcast
Making a Living (3Clips)
On this episode of the Audience podcast, we’re diving into the archives to show you an older but important episode of the 3 Clips Podcast called, “Making a Living in Podcasting.” This episode was hosted by the 3 Clips original host, Jay Acunzo with business partners Kinsey Grant and Josh Kaplan as guests.
3 Clips is a show that focuses on the craft of podcasting. It showcases specific podcasts in each episode and breaks down their processes, three clips at a time.
In this episode, Jay talks with Kinsey and Grant about what it takes to turn your podcasting passion into a successful career. Instead of dissecting their podcast and the process they use to create the show, Jay talks with them about their passion and career and how they’ve melded those things together.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. Interested in private podcasting? Check out Castos’ private podcasting service at http://academy.castos.com/private/. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
Individual strengths and weaknesses as podcasters
The myth of the solo creator
The development of the Thinking is Cool podcast
How they leveraged their brand for sponsorships
Showcasing ad content and sponsors through various mediums (including podcasting)
Finding a healthy balance between selling everything to being too discriminatory with ads
Disagreements with partners
Strengths and weaknesses as partners
Vetting creative (behind the scenes) people and building a great team
Self-worth as a podcaster and putting your ambitions into
Formatting for a niche podcast
“No one ever says that we should stop publishing books.” is the thought that popped into Stuart’s head while he visited a bookstore in today’s episode.
After returning, he and Matt chat about finding a niche for your podcast. With over 4 million podcasts published at podcastindex.org and 2 million+ in Apple’s directory, you might feel discouraged to make it in this medium. Don’t fret! Learn how you can niche down and persist through the launch phase of your podcast through he advice shared today.
Learn more about subscription podcasting: https://castos.com/private-podcasting-solutions/
Erik Jones’ newsletter https://www.hurtyourbrain.com/
You (Probably) Need a Producer w/ Alex Lewis
What does a producer actually do anyway? Well, it varies from one project to the next but the best podcasts often utilize the services of a producer or multiple producers. So for this episode, Stuart chats with Alex Lewis, an audio producer and musician.
Alex has been a radio and audio producer for more than a decade and has worked with NPR, the BBC and founded his own company, Rowhome Productions based in Philadelphia. For his work, Alex has received a National Edward R. Murrow Award and was nominated for a Peabody award as well.
Rowhome Productions: rowhome.fm
How’s Work?: gimletmedia.com/shows/hows-work
WATCH: Castos Subscription Based Podcasts
Building a subscription podcast in public w/ Jonathan Jones
Are you curious about subscription podcasting? Do you know what a private podcast is? Are you scared about jumping into private podcasting?
On this episode of the Audience podcast, Jonathan Jones and Matt do a little experiment with subscription podcasting. Jonathan is going to build a subscription podcast (at Castos) in public, with Matt. Today they go through the initial brainstorming process as Jonathan submits his membership and audiobook ideas for his private podcast.
Jonathan also talks about the process he went through when publishing both of his books, and he shares the story behind his latest book, Get Paid with Podcasting.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
Jonathan’s apprehensions about private podcasting
Uses for subscription podcasting: audiobooks and behind the scenes bonus material
The story behind “Get Paid with Podcasting”
Tips for writing and publishing a book
Putting stock in your own success
Jonathan’s initial idea for his private podcast
Anticipating possible challenges with memberships
Your Podcast Mentor Show: https://www.yourpodcastmentorshow.com/
Breaking a podcast funk w/ Jonathan Jones: https://castos.com/podcast/breaking-a-podcast-funk-w-jonathan-jones/
Get Paid with Podcasting: A Blueprint For Speakers & Coaches On How to Start, Manage and Monetize Their Message Through Products and Services by Jonathan Jones: https://jonathanjonesspeaks.com/products [Type “30OFF” after you click purchase, for 30% off]
JonathanSpeaks, Twitter: https://twitter.com/JonathanJSpeaks
Starting a paid members-only podcast w/ Joe Casabona
Joe Casabona joins the Audience podcast today to talk about his journey as a podcast creator. Joe produces a mix of podcasts in the web, WordPress and podcasting space.
Matt and Joe cover some of the ways you can monetize a public podcast. Including digital products, courses, memberships, ads and more. Joe has found balance in offering sponsorship spots on public podcasts, but also uses Castos private podcasts for his membership offerings.
Creating a successful podcast requires a multi-channel approach. A solid website, a thoughtful podcast approach, and multiple ways of monetizing is a must.
If you enjoyed today's episode, please share it on social media!
Matt's private podcast webinar https://www.youtube.com/watch?v=iCCIP32sw1I
Loved the conversation with Espree Davora!
Incredible, thoughtful insights on podcasting. Love the idea of podcasting as art. Well done. Great thoughtful questions by host.
A great resource for those just starting podcasting. I've recently begun podcasting and I was very grateful to have come across this show. I already shared it with my co-host and another aspiring podcaster. Extra positive!!
Integrity and Inspiration
I just started my own podcast last week and Craig’s help has really been excellent so far! He speaks in layman’s terms and explains the complexity in a way even I can get.
Super inspired to put my own content out and looking forward to future episodes!