Audio Branding

Jodi Krangle
Audio Branding

Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. Want to be a guest on Audio Branding? Do you contribute something unique to the world of sound? Send me a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/jodikrangle and we'll talk. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  1. Effective Leadership Through Sound Connections: A Conversation with Jem Fuller - Part 2

    4D AGO

    Effective Leadership Through Sound Connections: A Conversation with Jem Fuller - Part 2

    “And to bring it back to sound, I find this is also fascinating, when we put things on vibration. So yes, your thoughts are powerful. And when you think something, but you also speak it or sing it, when you put it on vibration, you bring it into the physical world amplified, and word is powerful. If you ask the Indigenous Australians, the Aboriginals here, they tell you, the wise ones tell you that they sang the world into existence.” – Jem Fuller   This episode is the second half of my conversation with international coach and retreat facilitator Jem Fuller as we discuss why having a big ego isn’t always a bad thing, the surprising links between sound, physics, and the Aboriginal Dreamtime, and how language itself first evolved from music.   As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and what the newest audio chats will be about. If you’re getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I’d love to feature your review on future podcasts.   (0:00:00) - The Power of Sound and Ego The second half of our discussion begins as we talk about Jem’s strategies for handling the stress and overload of social media, including just taking a deep breath. “You know,” he says, “it’s like a release of energy and if you’re starting to feel a bit, you know, elevated or a bit anxious, then a big sigh can be really, really helpful.” He explains why our minds are instinctively drawn to protect the ego, and why a “big ego” isn’t necessarily a bad thing. “A big ego doesn’t just mean that you’ve got a superiority complex where you think you’re better than you are,” he explains. “To be able to... step up and say, ‘Yes, I’ll take the lead,’ there has to be some sense of, you know, ‘I can do this.’” (0:05:09) - Discovering Authentic Leadership Through Core Values We talk about ways to get in tune with your ideal leadership role, and ways to figure out just what sort of leader you are at the core. Jem suggests imagining someone delivering your eulogy: “What would you really hope to hear them say when they’re describing your character? And you write those words down Kind, generous, open-minded, loving, patient, caring, hardworking, whatever it was for you Write those words down. The words you’ve written down are your core values.” We discuss the physics and philosophy of sound and the link between ancient beliefs and cutting-edge science. “The mountain only existed when we sang about it,” he says about Aboriginal beliefs. “And quantum physics also has a similar kind of thing with this that certain things only become when we observe them and language them, you know. So words are powerful, and that’s part of the reason affirmations work.” (0:16:11) - The Power of Connection Through Sound As our conversation comes to a close, Jem shares his thoughts about the power of sound to connect us to one another on a deeper, more personal level. “You don’t need to intellectualize the sound of a major chord,” he explains. “It just immediately feels like it feels.” We discuss the untapped potential of that sonic connection we all share and look at the latest studies on the age-old mystery of which came first: human speech or human music. “Before language,” Jem tells us, “before words, we had the embouchure characteristics to sing or to...

    29 min
  2. The Power of Communication and Sound: A Conversation with Jem Fuller- Part 1

    APR 16

    The Power of Communication and Sound: A Conversation with Jem Fuller- Part 1

    “When I’m in there working with leaders, it’s around communication, and how do they communicate initially with themselves? What’s that like? And then with the people around them, because without communication, communication underpins our ability to be successful in anything that we do. When I say successful, I mean to, you know, to get the results we’re hoping to get. And whether that’s in a personal relationship and the result is love and harmony and connection and rapport, or whether that’s in a professional context and the, air quotes, ‘result’ you’re wanting to get is to have a team of people that flourish and thrive together and do great things, our ability to communicate is really underpinning all of that. So, it’s more important than most people give it time or consideration. And I think because communication is so fundamental, it tends to get overlooked a little bit.” – Jem Fuller   This episode’s guest has lived a colorful life, from barefoot backpacker to corporate leader, from fire dancer and traditional tattooist to kindergarten teacher and motorcycle courier, from masseuse and reflexologist to laborer and travel consultant. For more than twelve years, he has run his own executive leadership coaching practice and international retreat company in the Himalayas, Bali, and Australia. He’s a dedicated partner and father who loves surfing and meditation, the author of the award-winning book The Art of Conscious Communication, and a TEDx speaker on YouTube. His name is Jem Fuller, and our talk will offer tips for better communication, discuss his experiences with sound, and explore how sound can make the world a better place for us all.   As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and what the newest audio chats will be about. If you’re getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I’d love to feature your review on future podcasts.   (0:00:00) - The Power of Communication and Sound Our conversation starts off with a look at Jem’s life in Australia, including his very first memories of his musical family. “As a young person from forever,” he recalls, “you know, from a baby right through, I would quite often be going to sleep to the sounds of a capella harmonies.” We talk about his admission to the National Institute of Dramatic Art and his early work as a television actor. “I thought, ‘Wow, I’ve made it. I was a twenty-year-old thinking I’m going to be famous, I’m going to be a Hollywood star, you know,” he says with a laugh. “Yes, at 53, I’m glad that didn’t happen.” (0:10:35) - Musical and Energetic Communication The topic turns to the power of voice, sound, and its role as physical vibrations in the universe, and to the possibilities revealed by a moment of expanded consciousness in Rajasthan, India. “It wasn’t an out-of-body experience per se,” Jem explains. “I still felt in-body, but I felt embodied with everyone in that room, the music, and all the people, and it was quite a spiritual experience.” We discuss the cultural context of sound and just how much of what we think of as melody and music can depend on what we’re used to hearing. “It just seems really fascinating to me,” he adds, “how it can create a communal experience, whether it’s music that we’re familiar with or music we’re not familiar...

    29 min
  3. Strategies for Captivating Your Podcast Audience: A Conversation with Arielle Nissenblatt - Part 2

    APR 9

    Strategies for Captivating Your Podcast Audience: A Conversation with Arielle Nissenblatt - Part 2

    “I am a huge advocate for trailers for podcasts for a number of reasons. I can talk about the marketing aspects of it, but first, let’s do the content. So, I think they should be short. And the reason I say I think, even though I claim to be an authority on this topic, is because there is no right and there is no wrong. You can do whatever the hell you want and that’s the beauty of podcasting. However, I think that they should be between thirty seconds and ninety seconds, something quick to whet the appetite of a potential listener. Bare bones, what they should say is your name, your show, when it’s dropping, why you’re making it, who it’s for. When in doubt, you can spoon-feed your listeners everything they need to know about your show via the trailer. If you have more time, more resources, more money probably, you can get a little bit more creative with it, but at the very least, it should have the above elements.” – Arielle Nissenblatt   This episode is the second half of my conversation with podcasting expert and founder of EarBuds Podcast Collective Arielle Nissenblatt as we talk about making a first impression with podcast trailers, whether video or audio previews make a bigger impression on young listeners, and how, when it comes to driving audience engagement, brutal honesty can sometimes be the best policy.   As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and what the newest audio chats will be about. If you’re getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I’d love to feature your review on future podcasts.   (0:00:00) - Podcast Trailer Length and Visual Elements Arielle and I continue our conversation with a look at podcast trailers, and how effective they can be for grabbing the audience’s attention right from the start. “So you can upload that, make sure your feed looks good, make sure you are findable on all the podcast listening apps,” she explains. “You can start even sending people to your show to subscribe or to hit the follow button, even leave ratings and reviews before your show launches.” We discuss whether YouTube is the new kingmaker for podcasts and the perils of betting too much on a viral video. “You use all the right hashtags, you use all the right captions and you try to hit the algorithm,” she tells us. “You might not hit the algorithm and that’s okay, but it also could be really demoralizing and you just spent a lot of money or a lot of time.” (0:06:55) - Podcast Promotion and Visual Elements We compare how well video clips and audiogram snippets perform on YouTube, and Arielle shares tips on making the most of video in an audio-first format like podcasting. “If you don’t record video, or if you want to make a video element of your show without recording video real faces,” she says, “you can still have a video element. You can go to Descript, you can go to Adobe, you can go to a lot of different places.” She shares different strategies for monetizing a podcast, and how to know when a show’s ready to start offering paid subscriptions. “One way to tell,” she explains, “is if you ask your audience for ratings and reviews and you don’t get any, and it’s like pulling teeth to get them to do anything. You’re probably not going to get them to pay you money to continue making your...

    26 min
  4. The Journey from Radio to Podcasting: A Conversation with Arielle Nissenblatt - Part 1

    APR 2

    The Journey from Radio to Podcasting: A Conversation with Arielle Nissenblatt - Part 1

    “Yeah, for me personally, I love anything that tells me... I find myself drawn to shows that are like, ‘We’re gonna make something interesting that’s not interesting at all.’ And then they’re like, ‘Let’s talk about broccoli.’ And then they’re like, ‘Let’s talk about cement.’ And then the next episode is, ‘Let’s talk about neon.’ And I just love that. Maybe they do the history of it. Maybe they weave in the person who discovered neon. Can you discover neon? I think you can, because it’s on the periodic table of elements. Might need to be manipulated. Either way. These are the kind of things, these are shows that I find myself going back to time and time again.” – Arielle Nissenblatt   This episode’s guest is a Big Fan of Podcasts™ and the podcast industry. She’s the founder of EarBuds Podcast Collective, a podcast recommendation newsletter, the host of several podcasts about the podcast industry, including a show about podcast recommendations and a show about podcast trailers, and regularly appears on podcasts about podcasts to talk about – you guessed it – podcasts. She’s on the Board of Governors of The Podcast Academy and speaks at conferences around the world on podcast marketing and community building. When it comes to podcasts, she knows her stuff. Her name is Arielle Nissenblatt, and you’ll want to hear her perspective as a long-time advocate for the podcasting industry – both on what’s happening now, and where we’re heading in the future. If you’ve ever thought about starting a podcast of your own, or you want to find out how to get the most from your current podcast, then keep listening. This is one conversation you don’t want to miss!   As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and what the newest audio chats will be about. If you’re getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I’d love to feature your review on future podcasts.   (0:00:01) - Exploring the Power of Podcasting We start things off with Arielle’s early experiences with sound, and particularly the impression that radio made on her compared to streaming platforms like Spotify. “I think the excitement for me about radio is the serendipity,” she explains. “A song that I would skip if it came up on my Spotify, I would not skip. I would be more excited about it, even if it were, like, a mainstream song.” She recalls how she first discovered podcasting in 2014, and how she quickly learned that the key to a compelling podcast is a hook, whether it’s an engaging topic or an engrossing story. “He eulogizes Neanderthals,” she says about a favorite episode of Mo Rocca’s podcast Mobituaries, “When did we learn about them? How did we first discover them? How do they contribute to how we view humans today? So what I like about this is, yes, there’s storytelling involved. He brings us in with a story.” (0:09:44) - The Impact of Podcasting Evolution Our discussion turns to the topic of podcasting during the pandemic, and the mark COVID-19 left on the industry. “A lot of great shows came out of that and still exist to this day,” she says, “and a lot of shows came out of that and are done and they’re pandemic-era shows.” We talk about the challenges of building an audience today compared to those early days of podcasting, and how much a good podcast can

    31 min
  5. Making a Difference with Operation Smile: A Conversation with Mark Climie-Elliott - Part 2

    MAR 26

    Making a Difference with Operation Smile: A Conversation with Mark Climie-Elliott - Part 2

    “Sound is probably one of the most prevalent things that we focus on with our children at Operation Smile. And you know, they’re so thankful that they have, they work as hard on their homework for speech therapy as they do in school, right? And, you know, as both of us sort of being maybe teased and bullied in school, maybe we were actually, excited about doing our homework. And maybe we did study a little bit harder, and we did our homework. These kids are amazing pupils when they know that they’re getting this free therapy to help optimize their speaking, and then you go back a year later and then you hear the kids again, and you understand every word that they say. It just puts a smile on your face.” – Mark Climie-Elliott   This episode is the second half of my discussion with CEO and Chief Smile Officer of Operation Smile Canada Foundation Mark Climie-Elliott as we talk about Mark’s work with Laura, a particularly memorable patient who’s gone on to make a positive influence of her own, the time and effort that building language skills can take even after a successful cleft-palate surgery, and more about Operation Smile’s plans to open a hundred new hospitals around the world over the next five years. This conversation is being released during Podcasthon, so thank you to Jeremie and all the wonderful staff there putting this initiative together. And if you’d like to learn more about Podcasthon, and maybe participate in it next year, be sure to check out podcasthon.org.   As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and what the newest audio chats will be about. If you’re getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I’d love to feature your review on future podcasts.   (0:00:00) - Operation Smile Volunteer Opportunities and Impact The second half of our conversation starts as Mark tells us about how people can reach out to Operation Smile and the need for volunteers on every level. “We are always looking for trained and skilled pediatric specialists,” he says, “in anesthesiology, in plastic surgery, specifically if you have cleft specialty, we’re looking for educators.” We also talk about Laura, an Operation Smile patient who’s continuing to make a positive impact. “There’s Laura,” he recalls, “seventeen years old, telling them that they don’t have to worry, ‘Look at me.’ And so she shared the story of her journey and the parents, all of a sudden, like those tears that were running down their faces became tears of joy.” (0:08:20) - Stories of Resilient Cleft Lip Patients Mark and I talk about our own experiences with bullying, and how it impacts the children Operation Smile works with. He tells us more about the organization’s anti-bullying efforts and the hope that working with young people has given him. “When I look at these next generations that are now coming together with better acceptance,” he says, “with better acceptance, with what I call different lenses, you know, and while bullying and teasing still exists and it still needs to be addressed, there are ways in which students can get involved.” We discuss how sound plays a pivotal role in recovery and developing underdeveloped language skills, and the reward of seeing...

    28 min
  6. The Impact of Operation Smile’s Global Mission: A Conversation with Mark Climie-Elliott - Part 1

    MAR 19

    The Impact of Operation Smile’s Global Mission: A Conversation with Mark Climie-Elliott - Part 1

    “Anyone who needs surgery around the world will be able to do it and get it and survive from it. And we’re making significant impacts by delivering cleft surgery care and by educating and training more and more people each week. The numbers just increase and we’re about to... launch something very special as this podcast is being aired, where we’re going to really build and strengthen one hundred district hospitals around the world.” – Mark Climie-Elliott   This episode’s guest is the CEO and Chief Smile Officer of Operation Smile Canada Foundation. Operation Smile is one of the world’s largest volunteer-delivered global medical charities, serving children born with cleft conditions in low and middle-income countries. Prior to joining Operation Smile, he spent more than forty years serving in a variety of leadership roles in the non-profit sector, children’s rehabilitation, and international hospital start-ups in the Middle East. His name is Mark Climie-Elliott, and you’ll want to hear where this discussion will take us. From helping children make sound to his philosophy on the importance of sound and why it matters so much to the kids his Foundation helps, there’s a lot to cover. But I was extremely honored to help get the word out about this very worthy charity, and I hope, after you’ve listened to how passionate Mark is about this cause, that you’ll check them out too. This conversation is being released during Podcasthon, so thank you to Jeremie and all the wonderful staff there putting this initiative together. And if you’d like to learn more about Podcasthon, and maybe participate in it next year, be sure to check out podcasthon.org.   As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and what the newest audio chats will be about. If you’re getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I’d love to feature your review on future podcasts.   (0:00:00) - Sound, Surgery, and Changing Lives Our conversation begins with Mark’s early memories of sound, an experience that may have been as memorable for his neighbors. “The first time sound really got into me,” he recalls, “was when I found the pots and pans underneath the counter and I found the wooden spoons. Oh and let me say, sound resonated not just from our home but right through the neighborhood.” We discuss how Operation Smile began back in 1982, and just how serious, and even life-threatening, the need for cleft-palate treatment options in the developing world has become. “It was then that both Dr. Magee and Kathy realized that there are so many people around the world,” he explains, “that don’t have the benefit when they get sick and need surgery to actually be able to access it. It’s just not there.” (0:11:24) - Surgical Program and Patient Criteria We talk more about what causes a cleft lip and the enormous impact it can have on children’s speech, health, and nutrition. “Cleft lip and palate are some of the world’s highest birth anomalies,” he tells us, “they can happen, we say one in every three minutes. A child is born with either a cleft lip, a cleft palate, or both, or one in every 700 to 1,000 live births.” He shares some of the challenges of treatment through multiple...

    30 min
  7. Uncanny Audio: Is AI-generated Content Music to Our Ears?

    MAR 12

    Uncanny Audio: Is AI-generated Content Music to Our Ears?

    Artificial intelligence has come a long way over just the past few years. It can hold conversations and manage social media, it can create art and edit videos, and it can even write blogs (though not this one). Every aspect of our lives has been touched by AI in one way or another, and that’s particularly true for sound. While many podcasters, including some of my guests, now use AI tools for research and sound editing, it’s also front and center in sound, from cloning voices to writing its own songs. Royalty-free music is already starting to give way to copyright-free AI music, and a variety of powerful audio content generation tools are scheduled for release later this year. But can computers replace human composers? Will listeners be able to tell the difference? And how did we get from vinyl records to virtual music? It may seem hard to believe, but the very first song written by a computer is older than cassette tapes. The Illiac Suite, or “String Quartet No. 4,” as it’s officially named, was created in 1955, using pioneering techniques still found in AI today. The ILLIAC I (ill-ee-ack one) was one of the world’s first computers. It was built in 1952 at the University of Illinois, and it filled an entire room. The ILLIAC I weighed five tons and used over two thousand vacuum tubes, some of which had to be replaced each night. A pair of music professors, Lejaren Hiller and Leonard Isaacson, programmed the ILLIAC to compose a string quartet using what’s called “stochastic music,” music that’s written using probability calculations and mathematical sequences – in this case, Markov chains – instead of human inspiration. One of the researchers who helped build the ILLIAC I was Saburo Muroga, who also built the MUSASINO-1 later that year in Japan. And, as it happens, another breakthrough in computer-generated music would emerge from Japan exactly fifty years after the Illiac Suite’s release. Synthetic voices were the next step in creating digital music, and in 1961 the IBM 7094 became the first computer to sing a song, “Daisy Bell.” Another computer voice that could sing was called Perfect Paul, and it was one of the voice settings on 1983‘s text-to-speech DECtalk device. This is the speech synthesizer Professor Stephen Hawking used in his later years, and it was based on the voice of MIT researcher Dennis Klatt. The next decade brought us Auto-Tune, which can digitally modulate singing voices in real-time and has become, for better or worse, a staple of pop music. These developments all came together in 2004 as “Vocaloids,” synthesized voices that can talk and sing with perfect pitch. The most famous of them by far is Crypton Future Media’s Hatsune Miku, a second-generation Vocaloid who debuted in 2007. While there have been four more generations and many more voices since then, Miku is the one who captured the public’s eyes and ears. Arguably the world’s first virtual celebrity, she’s opened for Lady Gaga, put in a holographic appearance at the 2024 Coachella festival, and just wrapped up her latest ‘Miku Expo’ world tour last December. In some ways, Miku and the Vocaloids that followed marked a turning point in synthetic voices. Older synthesizers like Perfect Paul and Microsoft Sam couldn’t be mistaken for an ordinary person, but Vocaloids come closer than anything before – so close, in fact, that some music critics have said they fall into a sort of audio uncanny valley. They sound almost, but not quite, human. Now it’s the year 2025, and AI has taken the stage: it’s talking, singing, composing, and even creating whole new kinds of sound. Both OpenAI’s Jukebox and Google’s AI MusicLM can convert text into music, and Nvidia’s upcoming Fugatto software is described as a sonic “Swiss Army knife” for creating sounds that have never existed, like a screaming saxophone or a trumpet that meows. Another new song-generation service by Musical AI and Beatoven.ai that’s set to...

    11 min
  8. Exploring Sound’s Emotional Connection to Marketing: A Conversation with Lowry Olafson - Part 2

    MAR 5

    Exploring Sound’s Emotional Connection to Marketing: A Conversation with Lowry Olafson - Part 2

    “It’s interesting that you say that because, you know, you’re back to what we were talking about a second ago with why people don’t have their own song brand or why they don’t do that, because all of my clients are early adopters. It takes courage, right? Even back in the days when I was doing it, I called it the theme shop, where we would come in and do it, write a song for the organization as a team building thing. And I can’t tell you the number of times I talked to a CEO and they’re like, ‘Oh, this is such a great idea.’ And they’d phone me back an hour later and say, ‘Oh, the team won’t do it.’ And it’s like, well, who’s in charge and, and what’s the point? The point is for them to feel discomfort, for them to try something they’ve never tried together and see how that will bring them together and find out, you know, what the common ground is. I mean, that’s the whole point.” – Lowry Olafson   This episode is the second half of my conversation with songwriter, keynote speaker, and founder of SongBrand Lowry Olafson as we discuss what sets sound apart from other forms of advertising, why Lowry isn’t worried about audio AI, and what sonic branding can bring to a business team.   As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and what the newest audio chats will be about. If you’re getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I’d love to feature your review on future podcasts.   (0:00:00) - The Impact of Sound in Advertising The second half of our discussion picks up as we talk about the hurdles in building a strong audio brand, and the power of sound to create an immediate impact. “You know, if the fin came out of the water and there was no soundtrack, that wouldn’t happen,” he says about the movie Jaws. “We haven’t even seen the fin yet and you’re already on the edge of your seat because of the sound.” The topic turns to the uses he’s found for AI in his work, and we discuss some of the most memorable marketing campaigns in recent years and how they rely on sound rather than imagery. “You can create any emotion,” he says about sound, “and you can’t do that with a two-dimensional thing.” (0:04:51) - The Power of Sound in Marketing We talk about whether AI can replace human composers, and Lowry explains why he prefers to handle the creative work himself. “There are probably threats,” he jokes, “I should probably be worried. But I’m having way too much fun and you know I’ve got my hands full with doing what I’m doing.” He tells us about some of the difficulties marketing teams can face in trying to build an audio brand, and why he thinks sound matters. “I want it to have a lifespan of twenty years,” he explains about the song brands that he creates for clients. “Or, you know, I want it to be something that they’re going to be so glad, like, ‘This will be the best money I’ve ever spent,’ right? That’s how I see this.” (0:12:21) - Creating Music and Audio Branding Our conversation comes to a close as we talk more about his client work and his own musical career, and how each one informs the other. “I write a lot of love songs and heart songs,” he says, “I like writing inspiring songs. There’s a cool video called ‘a href="https://www.youtube.com/watch?v=gGG9C4i1IR4" rel="noopener noreferrer"

    20 min
4.9
out of 5
47 Ratings

About

Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. Want to be a guest on Audio Branding? Do you contribute something unique to the world of sound? Send me a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/jodikrangle and we'll talk. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

You Might Also Like

Content Restricted

This episode can’t be played on the web in your country or region.

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.

Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada