Audiology Mastery: How to Build Your Dream Practice

Kevin St.Clergy | MedPB
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Audiology Mastery: How to Build Your Dream Practice

Recent changes in Audiology have left many practice owners struggling to grow. With 3rd party payers becoming more prevalent and reimbursements going down, getting enough people through the door to grow your practice is more challenging than ever before. Audiology Mastery is designed to provide you with the resources you need to grow your practice. On this podcast, you’ll learn how to increase revenue, improve patient and employee satisfaction, and build a practice that provides for your life without consuming your life. Host Kevin St.Clergy has been helping audiology and hearing aid practice owners grow for over 25 years. Having helped thousands of audiologists through his talks, books, and coaching programs, Kevin has discovered what works and what doesn't work from the best practices in the world.  Growing your practice does not have to be a mystery, and Audiology Mastery will show you how. For more resources on growing your practice, visit us at MedPB.com

  1. HACE 2 DÍAS

    From First-Time Patient to Lifelong Fan: How to Deliver Memorable Audiology Care | Valerie Cockerell

    Earning a patient’s trust can translate into a lifetime value of $50,000 to $60,000. By creating meaningful experiences, hearing care professionals can turn satisfied patients into loyal advocates, and there’s no one better than Valerie Cockerell to show you how. Drawing from her successful career at Disney, she teaches leaders and teams the art of delivering exceptional service. In this episode, Valerie talks to Kevin about how thoughtful onboarding, team alignment, and personalized touches can help you create memorable audiology care that turns patients into lifelong fans. Valerie Cockerell is a French-American leadership consultant, author, keynote speaker, and Disney Institute veteran. She travels the world helping leaders and teams elevate performance, build strong cultures, and deliver exceptional service. In this episode, Kevin and Valerie will discuss: (00:00) Introduction  (00:52) From France to a Global Leadership Career   (05:02) How to Align Your Team with Your Mission   (11:29) Inspiring Your Team to See the Bigger Picture   (13:59) Small, Magical Changes That Can Transform Your Practice (18:04) Real-World Examples of Exceptional Service   (22:12) The Power of Emotions in Business (23:39) Onboarding New Hires: Creating a Great Experience   (29:43) Valerie’s “Manage Like a Mother” Approach to Leadership   (32:28) Growing Your Practice Through Feedback   (37:25) Why Leading by Example Matters   (43:09) Valerie’s Strategy for Personal Growth (47:43) Connect with Valerie Valerie Cockerell is a French-American leadership consultant, author, keynote speaker, and Disney Institute veteran, specializing in leadership, management, and customer service. She joined Disneyland Paris as a retail manager and worked her way up to Merchandise Brand Manager for both Epcot and the Disney Cruise Line. With extensive experience in retail and operations, Valerie now travels the world, helping leaders and teams elevate performance, build strong cultures, and deliver exceptional service. Her book, Manage Like a Mother, is available in English, Portuguese, and Chinese. Connect with Valerie: Valerie’s Email: valerie@cockerellconsulting.com  Valerie’s LinkedIn: https://www.linkedin.com/in/valerie-cockerell-02067956  Resources Mentioned: Valerie’s Book, Manage Like a Mother: Leadership Lessons Drawn from the Wisdom of Mom: https://www.amazon.com/Manage-Like-Mother-Leadership-Lessons/dp/1636981291 The Simple Truths of Service: Inspired by Johnny the Bagger by Ken Blanchard, Barbara Glanz: https://www.amazon.com/Simple-Truths-Service-Inspired-Johnny/dp/1492630489 Motivation-based Interviewing: A Revolutionary Approach to Hiring the Best by Carol Quinn: https://www.amazon.com/Motivation-based-Interviewing-Revolutionary-Approach-Hiring/dp/1586445472 Mindset: The New Psychology of Success by Carol S. Dweck: https://www.amazon.com/Mindset-Psychology-Carol-S-Dweck/dp/0345472322 The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing.  This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.

    50 min

  2. 12 NOV

    Win the Day: Daily Habits to Elevate Your Practice | James Whittaker

    Juggling the demands of a busy practice with a personal life can make it easy to lose sight of what truly matters. James Whittaker has been there, especially after his son’s health challenges forced him to reassess his priorities. Realizing he needed a change, he created his 'Win the Day' approach, a simple daily commitment to bring purpose and energy back into each day. In this episode, James offers practical advice to help practice owners find balance, elevate their practices, and avoid burnout while staying true to their purpose. James Whittaker is a three-time bestselling author, award-winning entrepreneur, motivational speaker, and host of the Win the Day podcast. He specializes in helping ambitious yet frustrated individuals gain clarity on their goals and develop effective plans to achieve them.  In this episode, Kevin and James will discuss: (00:00) Introduction to Audiology Mastery (00:17) Meet James Winokur (00:47) James' Journey from Finance to Entrepreneurship (02:39) The Win the Day Philosophy (02:54) Implementing the Win Model (05:16) Finding Your Purpose and Core Values (11:01) Building a Winning Environment and Routine (15:28) Embracing Stress and Adversity (18:18) Overcoming Initial Business Challenges (20:51) Commitment to the Podcast (21:34) Evolution of 'Win the Day' (22:29) Finding and Retaining the Best People (24:46) Building Strong Client Relationships (29:31) Effective Marketing Strategies (32:48) Investing in Personal Growth (34:59) Starting and Growing a Podcast (37:40) Conclusion and Contact Information James Whittaker is a three-time bestselling author, award-winning entrepreneur, motivational speaker, and host of the Win the Day podcast, which has over 70 million views. He is an author with The Napoleon Hill Foundation, a speaker for Success Magazine, and the Executive Producer of the multimillion-dollar film, Think and Grow Rich. James specializes in helping ambitious yet frustrated individuals gain clarity on their goals and develop effective plans to achieve them. His mission is to inspire others to adopt the ‘Win the Day’ mentality, empowering them to create meaningful change in their lives and inspire those around them. Connect with James: James’ Website: https://jameswhitt.com/  James’ YouTube: https://www.youtube.com/@JamesWhittaker1  Resources Mentioned: James’ Movie, Think and Grow Rich: The Legacy: https://www.imdb.com/title/tt5278386/  James’ Book, Think and Grow Rich The Legacy: How the World's Leading Entrepreneurs, Thought Leaders, & Cultural Icons Achieve Success: https://www.amazon.com/Think-Grow-Rich-Legacy-Entrepreneurs Mindset: The New Psychology of Success by Carol S. Dweck: https://www.amazon.com/Mindset-Psychology-Carol-S-Dweck Day One App: https://dayoneapp.com/ The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing.  This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.

    40 min

  3. 5 NOV

    Command Any Stage: Public Speaking Secrets to Boost Practice Growth | Corey Poirier

    Struggling to stand out and build trust in a crowded market can feel overwhelming. But with the power of public speaking, audiologists can reach more patients and build a reputation as the go-to choice for hearing care. Corey Poirier once faced dead silence on stage twice in a row, but today he’s a TEDx veteran and a sought-after speaker. In this episode, Corey shares the hard-won lessons he’s learned about using public speaking to grow your practice, connect with patients on a deeper level, and become the trusted expert in your community. Corey Poirier is a TEDx speaker, a bestselling author, and the founder of bLU Talks. He hosts the  ‘Conversations with PASSION’ radio show and is one of the few leaders to be featured twice on Entrepreneurs on Fire. In this episode, Kevin and Corey will discuss: (00:00) Introduction  (01:48) From small-town beginnings to big-stage success   (03:37) Getting tricked into stand-up comedy (07:56) Discovering the business of public speaking  (12:35) Leveraging speaking to grow your brand (17:14) First-time entrepreneur hurdles  (24:11) Hiring with precision (25:50) Empowering your team to excel   (30:31) Helping your audiology team find the right role (31:32) How Corey invests in himself and his team (35:36) The books Corey and Kevin recommend Corey Poirier is a TEDx speaker, a bestselling author, and the founder of bLU Talks. He has shared stages with leaders like Deepak Chopra and Stephen MR Covey. Host of the top-rated ‘Conversations with PASSION’ radio show and Get Paid To Speak, Corey’s impact extends across major networks like CBS, CTV, NBC, and ABC. He's the founder of The Speaking Program and is one of the few leaders to be featured twice on Entrepreneurs on Fire. A columnist with Entrepreneur and Forbes, he has also interviewed over 4,000 of the world’s top leaders. Connect with Corey: Corey’s Website: https://thatspeakerguy.com/  Corey’s LinkedIn: https://www.linkedin.com/in/speakercoreypoirier/  Resources Mentioned: How to Win Friends and Influence People by Dale Carnegie: https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034  Think and Grow Rich by Napoleon Hill: https://www.amazon.com/Think-Grow-Rich-Landmark-Bestseller/dp/1585424331   The Compound Effect by Darren Hardy: https://www.amazon.com/Compound-Effect-Darren-Hardy/dp/159315724X    How to Change by Katy Milkman: https://www.amazon.com/How-Change-Science-Getting-Where/dp/059308375X  Outwitting the Devil by Napoleon Hill: https://www.amazon.com/Outwitting-Devil-Secret-Freedom-Success/dp/1454900679  The Four Agreements by Don Miguel Ruiz: https://www.amazon.com/Four-Agreements-Practical-Personal-Freedom/dp/1878424319    The Presentation Secrets of Steve Jobs by Carmine Gallo: https://www.amazon.com/Presentation-Secrets-Steve-Jobs-Insanely/dp/0071636080   You Can Work Your Own Miracles by Napoleon Hill: https://www.amazon.com/Work-Your-Miracles-Fawcett-Book/dp/0449911772    Buy Back Your Time by Dan Martell: https://www.amazon.com/Buy-Back-Your-Time-Unstuck-ebook/dp/B09Y55GLXJ  The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing.  This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.

    43 min

  4. 29 OCT

    How to Become the Leader Your Practice Needs to Thrive | Kenneth Vogt

    Audiologists may excel clinically, but to build a thriving practice, they need to be intentional about developing leadership and business skills. Veteran entrepreneur and business coach Kenneth Vogt has seen it all, having worked in entrepreneurial enterprises both large and small. So, he understands how it feels to be overwhelmed by the pressures of running a practice. In this episode, Kenneth shares the key leadership strategies that every practice owner needs to know to build a thriving, sustainable practice. Kenneth Vogt is the founder of Vera Claritas, where he empowers business owners to step into their roles as confident, capable leaders. He helps leaders identify blind spots, tackle tough challenges, and take their businesses to new levels of success with clarity and purpose. In this episode, Kevin and Kenneth will discuss: [00:00:00] - Introduction  [00:49:50] - Kenneth's entrepreneurial journey [00:03:22] - Why everyone needs a coach [00:07:48] - Humility can fuel your success [00:08:32] - The post-COVID workplace  [00:11:06] - Is remote work a blessing or a curse? [00:12:18] - Finding and keeping the best talent [00:20:47] - Building trust with marketing [00:23:11] - Collaboration is the future  [00:25:27] - Investing in personal growth Kenneth Vogt is a seasoned entrepreneur with over 40 years of experience building, scaling, and leading businesses across different industries. As the founder of Vera Claritas, an executive coaching firm, he’s passionate about helping business owners sharpen their leadership skills and find clarity in running their operations. Throughout his career, he has successfully navigated both business failures and successes. As a result, he has developed a deep understanding of what it takes to lead with strategy and humility. Known for his hands-on coaching style, he’s trusted by entrepreneurs and executives to uncover blind spots, tackle challenges, and take their businesses to new heights. Connect with Kenneth: Kenneth’s Website: https://www.veraclaritas.com/  Kenneth’s LinkedIn: https://www.linkedin.com/in/kennethvogt1/  Resources Mentioned: Servant Leadership: A Journey into the Nature of Legitimate Power and Greatness by Robert K. Greenleaf: https://www.amazon.com/Servant-Leadership-Legitimate-Greatness-Anniversary/dp/0809105543  The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing.  This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.

    30 min

  5. 22 OCT

    The Secret to Elevating Your Team and Practice | Robert Glazer

    If you’re struggling to build your dream team, you might have a core values problem. Clearly defining and aligning your core values with your audiology practice is key for both success and personal fulfillment. But it’s not always easy to do. That’s where seasoned entrepreneur and leadership coach, Robert Glazer, comes in. In this episode, Robert shares his framework for building capacity, offering practical advice for practice owners who want to lead with clarity, attract the right talent, and create a strong, values-driven team culture. Robert Glazer is an entrepreneur, bestselling author, award-winning executive, and keynote speaker. He is the founder and chairman of the board at Acceleration Partners, a leading global marketing agency. He also hosts the top podcast Elevate and writes the inspirational Friday Forward newsletter. In this episode, Kevin and Robert will discuss: [00:00:00] - Introduction  [00:02:20] - Boosting performance with capacity building   [00:04:48] - Why you need to be clear on your core values [00:08:53] - Elevating your team  [00:10:38] - Fostering trust and open communication [00:14:36] - How to find and keep the best talent   [00:16:59] - Creating a team that owns their success   [00:20:11] - The three pillars of building a successful practice  [00:23:48] - Smart marketing that educates and attracts   [00:27:06] - Using AI to save time and elevate patient care   [00:29:42] - How to invest in yourself and grow [00:34:03] - Robert's New Book, Rethinking Two Weeks Notice Robert Glazer is the founder and chairman of the board at Acceleration Partners, a leading global marketing agency. He is an entrepreneur, award-winning executive, and keynote speaker who is passionate about helping individuals and organizations elevate their performance. He is also a bestselling author of several books, including Elevate and his latest, Rethinking Two Weeks Notice. He also hosts the popular podcast Elevate and writes the inspirational newsletter Friday Forward. He has been featured in top publications like Harvard Business Review, Forbes, and Inc. Connect with Robert: Robert’s Website: https://robertglazer.com/  Robert’s LinkedIn: https://www.linkedin.com/in/glazer/  Resources Mentioned: Robert’s new book, Rethinking Two Weeks Notice: https://robertglazer.com/two-weeks/  Robert’s book, Elevate Your Team: Empower Your Team to Reach Their Full Potential and Build a Business That Builds Leaders: https://www.amazon.com/Elevate-Your-Team-Ignite-Reads/dp/1728238781  Robert’s newsletter, Friday Forward: https://www.robertglazer.com/friday-forward/  Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud by Lisa McLeod: https://www.amazon.com/Selling-Noble-Purpose-Drive-Revenue/dp/1118408098  How to Change: The Science of Getting from Where You Are to Where You Want to Be by Katy Milkman: https://www.amazon.com/How-Change-Science-Getting-Where/dp/059308375X  The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing.  This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.

    38 min

  6. 15 OCT

    Why AI is Your Super Assistant, Not a Replacement | James Altucher

    Many hearing care professionals find themselves drowning in paperwork. Even though AI can help lighten the load, many practitioners are still reluctant to embrace the technology. James Altucher, who once helped develop an AI program to beat a chess grandmaster, has a deep understanding of healthcare AI. In this episode, James and Kevin discuss the enormous potential of AI in healthcare, highlighting how it can reduce burnout, improve practice efficiency, and help healthcare professionals deliver maximum value to their patients. James Altucher is an author, venture capitalist, investor, and expert in emerging technologies like crypto and AI. He has written over 20 books and hosts The James Altucher Show, a popular business podcast. In this episode, Kevin and James will discuss: [00:00:00] Introduction  [00:01:24] Building a Web Empire in the Early Internet Days [00:02:35] Losing Everything and Starting Over [00:06:14] The ‘10 Ideas a Day’ Habit That Changed His Life  [00:10:25] AI and the Chess Grandmaster [00:13:21] Understanding the Pessimism Around AI [00:16:44] AI as a Doctor’s Super Assistant [00:20:11] How AI Changed Kevin’s Life [00:26:01] Reducing Burnout with AI [00:27:30] AI Won’t Destroy the World James Altucher is a bestselling author, investor, venture capitalist, and expert in emerging technologies like crypto and AI. He hosts The James Altucher Show, a popular business podcast where he interviews the world's leading peak performers. James has founded 20 businesses, 17 of which have failed, but continues to actively advise or invest in more than 30 companies across sectors such as technology, energy, healthcare, and biotech. He has also authored over 20 books. His writing has been featured in The Financial Times, Forbes, The Wall Street Journal, TechCrunch, and The Huffington Post. Connect with James: James’s Website: https://jamesaltucher.com/  James’s LinkedIn: https://www.linkedin.com/in/jamesaltucher/  Resources Mentioned: Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath: https://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287  The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing.  This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.

    41 min

  7. 8 OCT

    Podcasting: The Content Multiplier to Grow Your Brand and Practice | Scott D. Clary

    The thought of consistently creating content can feel overwhelming when you’re running a busy practice. But what if you had a simple system that made content creation easy and effective? Even while managing other commitments, Scott D. Clary started growing his personal brand and publishing a podcast to create a lifelong asset. With a strategic approach, he has now built a highly successful brand across various platforms. In this episode, Scott shares simple, scalable strategies to build your brand no matter how busy you are. Scott D. Clary is an entrepreneur, investor, author, and host of the Success Story podcast. Over the course of his career, he has led sales and marketing teams in several organizations, where he played key roles in company growth and acquisition. In this episode, Kevin and Scott will discuss: - Why you need a strong personal brand - How podcasting helps grow your practice and brand  - The power of repurposing long-form content - How podcasting can generate leads and build trust - Creating content that addresses customer pain points - Managing top talent in today’s workplace - Tools for effectively repurposing content - Leveraging media as a scalable business tool - Why practice owners must stay visible - Reverse engineering success - And other topics… Scott D. Clary is an entrepreneur, investor, podcast host, and author. His podcast, Success Story, is a number one entrepreneurship and top 10 business show. He is also a sales and marketing expert who has built multiple startups and worked with Fortune 500 companies. Through his weekly business newsletter, he shares valuable insights from his experience throughout his career with more than 320,000 subscribers. As an advisory board member, Scott also supports and mentors early-stage and mid-stage high-growth ventures. His work has been featured in several publications, including Forbes and The Wall Street Journal.  Connect with Scott: Scott’s Website: https://www.scottdclary.com  Scott’s LinkedIn: https://www.linkedin.com/in/scottdclary    Resources Mentioned: Scott’s Podcast, Success Story: https://www.successstorypodcast.com/  The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing.  This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.

    43 min

  8. 1 OCT

    Grow Your Practice with a TEDx Talk | Ashley Stahl

    What if a TEDx talk is the breakthrough you need? A well-delivered talk can significantly increase visibility, create deeper connections, and position you as a trusted expert. This could be a game-changer in a field like audiology, where patients are often reluctant to acknowledge their hearing loss or consider hearing aids. Ashley Stahl’s own TEDx talk brought in 80% of the leads for her career coaching practice. Having experienced the power of public speaking, she now helps clients leverage TEDx talks to build authority and attract more business. In this episode, she reveals the steps to creating a compelling talk and shares tips for leveraging your story to grow your practice. Ashley Stahl is an international bestselling author, career coach, and TEDx speaker with over 10 million views on her talks. As the founder of Wise Whisper Agency, she empowers professionals to build strong personal brands. In this episode, Kevin and Ashley will discuss: [00:00:00] Introduction  [00:00:18] Meet Ashley Stahl: Entrepreneur and Author [00:02:28] From the Pentagon to TEDx Stardom [00:04:33] The TEDx Talk That Generated 80% of Her Leads [00:05:29] Core Values Over Passion [00:07:52] The Impact of TEDx on Your Brand [00:14:05] Why TEDx Beats TV for engagement [00:17:23] Self-Promotion and TEDx Guidelines [00:18:00] Setting Boundaries in Business [00:25:15] Handling Difficult Patients [00:26:43] Hiring and Retaining Top Talent [00:30:55] Customer Service Strategies [00:36:56] Personal and Professional Development [00:38:13] Conclusion and Contact Information Ashley Stahl is a bestselling author, TEDx coach, and speaker with over 10 million views on her TEDx talks. Her first TEDx talk, Three Questions to Unlock Your Authentic Career, launched her into the spotlight, growing her coaching business exponentially. Her podcast, You Turn, is ranked among the top 100 mental health shows in the US, and her work has been featured in outlets like Forbes and The Wall Street Journal. Ashley's book, You Turn, has empowered countless professionals to find career clarity. She is also the founder of Wise Whisper Agency, where she helps individuals land TEDx talks and build their personal brands.  Connect with Ashley: Ashley’s LinkedIn: https://www.linkedin.com/in/ashleystahl/  Ashley’s Twitter: https://x.com/ashleystahl  Resources Mentioned: Get $1,000 off your TEDx talk strategy session: https://wisewhisperagency.com/speak  The Artist's Way by Julia Cameron: https://www.amazon.com/Artists-Way-25th-Anniversary/dp/0143129252  The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing.  This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.

    41 min
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Recent changes in Audiology have left many practice owners struggling to grow. With 3rd party payers becoming more prevalent and reimbursements going down, getting enough people through the door to grow your practice is more challenging than ever before. Audiology Mastery is designed to provide you with the resources you need to grow your practice. On this podcast, you’ll learn how to increase revenue, improve patient and employee satisfaction, and build a practice that provides for your life without consuming your life. Host Kevin St.Clergy has been helping audiology and hearing aid practice owners grow for over 25 years. Having helped thousands of audiologists through his talks, books, and coaching programs, Kevin has discovered what works and what doesn't work from the best practices in the world.  Growing your practice does not have to be a mystery, and Audiology Mastery will show you how. For more resources on growing your practice, visit us at MedPB.com

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