Authentic Brand Growth Strategies with Valentina Escobar-Gonzalez

Ready to grow your personal brand? Book a discovery call with me here 👉 https://davepoly.com/discovery-call

On today’s episode of Personal Brand Blueprint, Dave Polykoff sits down with Valentina Gonzalez to talk about using the power of Bilingual Marketing to grow and monetize your personal brand.

Valentina Gonzalez is the Founder and Social Media Bilingual Marketing Consultant at Beyond Engagement - Social Media Solutions.

She is currently a seasoned marketer, social media strategist, serial learner, speaker, and marketing educator specializing in helping individuals and their businesses build authentic connections with their social media to boost customer relations and create a strong, purposeful community online through one-on-one consultations and tailored workshops for organizations.

In this episode, you’ll learn:

→ Overcoming imposter syndrome and showing up online authentically

→ Effective LinkedIn strategies to grow your network

→ The importance of community and engagement in personal branding

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🧰 FREE RESOURCES

• Personal Brand Blueprint Newsletter: https://davepoly.com/pbb-newsletter

• The Personal Brand Launch Kit: https://davepoly.com/launch-kit

• Book a Discovery Call With Me: https://davepoly.com/discovery-call

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⏰ TIMESTAMPS

00:35 Introduction to Personal Brand Blueprint Podcast

00:51 Meet Valentina Escobar-Gonzalez

01:10 Challenges and Solutions in Personal Branding

02:59 Valentina's Ideal Clients

04:21 The Importance of Authenticity

05:51 Valentina's Origin Story

08:07 Effective Tactics for Growing Your Personal Brand

10:02 The Role of LinkedIn in Personal Branding

13:49 Engagement Strategies on LinkedIn

17:23 The Debate on Engagement Pods

18:17 The Power of Community in Marketing

19:52 Building Genuine Connections on LinkedIn

22:20 Optimizing Your LinkedIn Profile

26:02 Balancing Content Creation and Engagement

26:40 Effective LinkedIn Engagement Strategy

28:37 Overcoming Common Social Media Mistakes

31:06 Client Success Stories and Investment

36:21 Conclusion and Final Thoughts

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🔗 CONNECT WITH VALENTINA

🌐 Website: https://beyond-engagement.com/

📸 Instagram: https://www.instagram.com/valentinaeg/?hl=en

💼 LinkedIn: https://www.linkedin.com/in/equinevalentina/

👤 Facebook: https://www.facebook.com/ridwanu.sulaiman.31/

🐦 X/Twitter: https://x.com/EquineValentina

📹 YouTube: https://www.youtube.com/@mvalentinaescobar

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🔗 CONNECT WITH DAVE

🌐 Website: DavePolykoff.com

📸 Instagram: instagram.com/davepolykoff

💼 LinkedIn: linkedin.com/in/dave-polykoff/

🎵 TikTok: tiktok.com/@davepolykoff

👤 Facebook: facebook.com/davidpolykoff

🐦 X/Twitter: x.com/DavePoly

📹 YouTube: youtube.com/@DavePolykoff

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🎙 ABOUT THE PODCAST

The Personal Brand Blueprint podcast engages in conversations with business professionals who are actively investing in their personal brand. Through these interviews, we gain insights into the methods, resources, and underlying beliefs that have contributed to their career success.

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Spotify

https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6

Apple Podcast

https://podcasts.apple.com/us/podcast/personal-brand-blueprint/id1739150806