CI to Eye

Capacity Interactive
CI to Eye

In an age of profound change, how must arts administrators evolve so our organizations stay relevant and thrive? It starts by asking tough questions and seeking fresh perspectives. CI to Eye is a podcast tailor-made for arts administrators. It’s hosted by Capacity Interactive (CI), the premier digital marketing consulting firm for arts and cultural organizations. From arts leadership and arts management to organizational culture, digital marketing deep dives and cutting edge innovation, CI to Eye is your one-stop shop to help you market smarter. Episodes include: - Expert perspectives on timely topics. - Insight and inspiration from the arts and beyond. - The latest in digital marketing to help you stay ahead of the curve. - The inside scoop on experimentation, exploration, and innovation at CI. - Events, resources, and content from CI to help you market smarter. If you’re an arts administrator, you don’t want to miss these conversations created to spark your imagination and encourage you to think and grow in new ways. Please join us to CI to Eye.

  1. 7 GIỜ TRƯỚC

    Why Audiences Aren't Coming Back and How to Fix It

    In today’s post-pandemic world, keeping our audiences engaged and organizations financially healthy can feel like an uphill battle. Changing audience behaviors have disrupted traditional marketing strategies, and high churn rates among first-time visitors, subscribers, and donors are slowing revenue growth. But what if there’s a way forward that breaks from the traditional playbook? In this episode, CI President Priya Iyer Doshi sits down with industry leader Aubrey Bergauer to discuss her new book, Run It Like A Business. Aubrey draws inspiration from outside the arts to rethink how organizations can boost relevance, drive revenue, and better serve our communities. Discover how adapting for-profit strategies for non-profit goals can help move your organization forward. ----- CI to Eye with Aubrey Bergauer (1:30) - CI President Priya Iyer Doshi sits down with Run It Like A Business author Aubrey Bergauer to discuss some of the book’s key ideas that can make a big difference in our organizations. CI-lebrity Sightings (44:25) - Dan shares his favorite stories about CI clients in the news. ----- LINKS: Aubrey Bergauer | Run It Like A Business Book Bonuses CI to Eye | Bucking Trends with Disciplined Communication Washington Post | The 20 best art museums in America Washington Post | The best small art museums in America Boston Globe | The Top 100 Women-Led Businesses in Massachusetts in 2024 Oregon Arts Watch | City announces $4 million+ in arts grants The Guardian | Small step or a giant leap? What AI means for the dance world Art Net | Hey Besties, Gen Z Marketing Scripts Have Infiltrated Museums Around the World

    47 phút
  2. 29 THG 10

    BONUS: A Continuation, Not a Phase

    The world is full of injustice and inequity, and most arts organizations have the best of intentions to be responsive in thoughtful and meaningful ways. But it can be challenging–boards and long-time patrons can push back on programming and messaging that feels unfamiliar to them, and change can feel unbearably slow when your organization lacks the necessary connections or resources within its larger community. In this episode, we’ll share never-before-aired insights on how to hold your organization accountable to its goals around representation, access, and equity, from a conversation recorded earlier this year between CI’s VP, Managing Director Christopher Williams and Canton Symphony Orchestra’s Rachel Hagemeier. Rachel discusses the Symphony’s podcast, Orchestrating Change, and the learnings and organizational shifts that have come out of those interviews, as well as the Symphony’s evolving model for community connection. CI to Eye Interview (1:30) - CI’s Christopher Williams sits down with the Canton Symphony Orchestra’s Rachel Hagemeier to help listeners understand how to hold their organizations accountable to their mission and goals around representation, access, and equity. CI-Lebrity Sightings (16:10) - Dan shares his favorite news stories about CI clients. ----- LINKS: Institute for Composer Diversity | 2023 Orchestra Repertoire Report Cleveland.com | ‘I can’t breathe’: Ohio authorities investigating death of man in Canton police custody Know Your Own Bone | Trust Trends for Cultural Entities at Mid-Year 2024 Know Your Own Bone | The Causes Likely Visitors Care About Most as We Enter the Election Cycle Gothamist | After 19 years, a docent at the Rubin Museum says goodbye to his ‘home away from home’ Times of San Diego | San Diego Symphony Celebrates New Look Jacobs Music Center with Concert, ‘Day of Music’ BroadwayWorld | Steppenwolf, Goodman Theatre, and More Take Home Equity Jeff Awards

    19 phút
  3. 27 THG 8

    Your Social Media Reboot: Cutting-Edge Tips to Inspire Your Social Strategy

    Social media is more than just a content dumping ground. It's where your organization makes its first impression on potential audiences and fosters relationships with existing fans. Press refresh on your paid and organic social strategies to tap new audiences, drive ticket sales, and cultivate brand loyalty in the season ahead. Digital Download (2:10) - Dan sits down with CI Consultant Natalie Martinez to talk about advertising on TikTok: when it makes sense, how to get started, and the kind of results you can expect to see. CI to Eye with Rachel Karten (17:20) - Dan catches up with Rachel Karten, a social media consultant and author of the popular newsletter Link In Bio. They discuss the evolving role of social media in the digital marketing landscape, and what most arts and culture organizations get wrong about organic content. CI-lebrity Sightings (37:40) - Dan runs through our favorite stories about CI clients in the news. --- LINKS: TikTok | Successfully Advertise on the World's Hottest Content Platform Search Engine Land: 51% of Gen Z women prefer TikTok, not Google, for search TikTok | Advertising Policies About Advertising to People Under the Age of 18 Taproot News | How arts organizations are working to attract younger audiences Observer | Nicholas Baume On the Power of Public Art and What It’s Accomplishing in New York New City Stage | Let There Be Luminance: How Lighting Designers Show Us the Show The Kennedy Center | The 47th Kennedy Center Honors

    40 phút
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Giới Thiệu

In an age of profound change, how must arts administrators evolve so our organizations stay relevant and thrive? It starts by asking tough questions and seeking fresh perspectives. CI to Eye is a podcast tailor-made for arts administrators. It’s hosted by Capacity Interactive (CI), the premier digital marketing consulting firm for arts and cultural organizations. From arts leadership and arts management to organizational culture, digital marketing deep dives and cutting edge innovation, CI to Eye is your one-stop shop to help you market smarter. Episodes include: - Expert perspectives on timely topics. - Insight and inspiration from the arts and beyond. - The latest in digital marketing to help you stay ahead of the curve. - The inside scoop on experimentation, exploration, and innovation at CI. - Events, resources, and content from CI to help you market smarter. If you’re an arts administrator, you don’t want to miss these conversations created to spark your imagination and encourage you to think and grow in new ways. Please join us to CI to Eye.

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