Auto Remarketing Podcast Cherokee Media Group

The next episode of the Auto Remarketing Podcast originating from this year’s Canada’s Used Car Week in Toronto features a session about how dealers can use TikTok. While videos on that social media platform last only a couple minutes, Miranda Pyette — founder and lead automotive marketing consultant with Purpose Automotive — spends much longer discussing how dealers must adapt to the latest social media trends to stay competitive.

Next up on our series of shows from the Canada's Used Car Week Podcast Stage is a conversation with Guy Potvin, digital success manager at iPacket.

Potvin discusses his CUCW presentation on how "Informed Buyers are Driving the Future of Retail," explaining the type of information car buyers want and how dealers should provide that info.

Plus, he explains why "you can't engage a 2024 buyer with a 1994 sales process."

The next episode of the Auto Remarketing Podcast originating from this year’s Canada’s Used Car Week in Toronto features a keynote presentation titled, “Inventory Management Needs To Be Lead Management.” Lotpop CEO and owner Jasen Rice offered recommendations based on his industry experience going back to 1997 for how dealers can take new approaches with fresh leads and aged inventory.

The next episode of the Auto Remarketing Podcast originating from this year’s Canada’s Used Car Week in Toronto features a keynote presentation titled, “Connecting with the Modern Consumer.”
Jessica Lo Basso and Jake Stacey of LGM Financial Services delved into the evolving landscape of consumer preferences and behaviors, offering actionable insights for sales professionals to adapt, engage and thrive in the dynamic automotive market.

Tim Hayden is the CEO of Brain+Trust, which specializes in data management, data privacy, regulatory compliance, cybersecurity, artificial intelligence and beyond.

He joins the Auto Remarketing Podcast for a conversation with Cherokee Media Group senior editor Joe Overby about the company's origins, its work in the auto industry, data infrastructure and management, plus much more.

This episode of the Auto Remarketing Podcast features the second part of an in-depth conversation about Canada’s wholesale auto market.
Joining this session from Canada’s Used Car Week in Toronto last month are:
—Blair Earle, managing director of Canada, IAA
—Todd Sanders, executive director, Ally SmartAuction
—Mark Pavan, president, Wholesale-Express