The Story of a Brand

CommerceFocused Media, Inc.
  • 4,9 (131)
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The Story of a Brand

Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand’s evolution. Who knows, you may even discover a few new products that become faves.

  1. Autobrush - The Story Behind the Game-Changing Toothbrush

    -2 ДН.

    Autobrush - The Story Behind the Game-Changing Toothbrush

    In this interview, I had the pleasure of speaking with Chris Lander, founder of Autobrush, about his journey in reinventing how we approach oral care. From starting out in affiliate marketing to building an innovative, ADA-approved dental care product, Chris has a passion for creating something meaningful that genuinely makes a difference in people’s lives.  In this episode, he shares the highs and lows of his entrepreneurial path, the challenges of disrupting a traditional industry, and how Autobrush is improving the health and independence of its users. Here are some highlights from our conversation: * Building from Curiosity: How Chris transitioned from affiliate marketing to creating a groundbreaking oral care product. * Persistence in Innovation: The five-year journey to refine Autobrush into the revolutionary product it is today. * Changing Lives: Stories of how Autobrush has provided independence for children, the elderly, and individuals with disabilities. * From Skepticism to Recognition: Earning the ADA Seal as the first non-traditional toothbrush in the industry. * Lessons for Entrepreneurs: Why staying lean, patenting your ideas, and treating people well are keys to success. Join me, Ramon Vela, in listening to this inspiring episode as Chris takes us through his remarkable journey and shares his vision for the future of dental care! 🎧 For more on Autobrush, visit https://tryautobrush.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose Ventures - Advisor of CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.    Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.

    1 ч. 10 мин.
  2. OCTOBUDDY - From Near-Death Experience to Viral Success

    -4 ДН.

    OCTOBUDDY - From Near-Death Experience to Viral Success

    In today’s episode of The Story of a Brand Show, I sit down with Michael Ark, the creative mind behind OCTOBUDDY, to explore his fascinating entrepreneurial journey.  From life-changing moments in the Arctic to the creation of a viral sensation, Michael shared how his unique adventures shaped his approach to building a product loved by millions.  His passion for innovation and commitment to making OCTOBUDDY more than just a tool—it’s a stylish companion—truly stood out. Here are just a few of the topics we discussed: * The Birth of OCTOBUDDY: How a trip to Indonesia inspired Michael to create a tool that became a viral hit. * A Near-Death Experience: The Arctic expedition that taught Michael resilience and the importance of perseverance. * Building from Scratch: Michael’s journey from hand-packing products in his apartment to scaling through Amazon. * The Power of Community: How customer feedback has driven innovation, including OCTOBUDDY Max and Mini versions. * Lessons in Entrepreneurship: Why following your passions, embracing failure, and having a dream are critical to success. Join me, Ramon Vela, in listening to this inspiring episode as Michael shares the highs, lows, and everything in between on his journey to creating OCTOBUDDY! 🎧 For more on OCTOBUDDY, visit their Amazon store.  If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.    Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.

    1 ч. 4 мин.
  3. FabFitFun - The Subscription Box That Does It All—And Then Some

    -6 ДН.

    FabFitFun - The Subscription Box That Does It All—And Then Some

    In today’s episode, I had the pleasure of speaking with Daniel and Michael Broukhim, the brothers and co-founders behind FabFitFun.  These two have turned a simple idea into a subscription box that brings joy to millions, creating a platform that delivers personalized products, offers incredible deals, and fosters a vibrant community.  We dive into their journey, the challenges of building a subscription-based business, and their commitment to innovation, technology, and community. Here are some of the key highlights from our conversation: * Embracing Gratitude: Daniel and Michael share how gratitude and family support have been foundational in their journey. * FabFitFun as a “Cool Older Sister”: The founders describe the brand as the stylish, savvy shopper in your life who finds the best deals. * Community-Driven Innovation: FabFitFun’s unique approach to engaging its community has helped shape both product offerings and new brands. * Navigating Complex Logistics: Building an in-house tech-driven logistics system allowed them to handle massive orders with customizations. * The Future of FabFitFun: Expansion plans, including pet subscriptions and collaborations with trending brands, hint at an exciting journey ahead. Join me, Ramon Vela,  in listening to this episode as Daniel and Michael share insights into what makes FabFitFun such a beloved brand.  For more on FabFitFun, visit: https://fabfitfun.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand Increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.   Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

    56 мин.
  4. Brodo Broth Co. - The Broth That’s Changing Lives

    13 НОЯБ.

    Brodo Broth Co. - The Broth That’s Changing Lives

    Today, I had an incredibly insightful and inspiring chat with Marco Canora, the chef and visionary behind Brodo Broth Co.  We dive into Marco’s journey of transforming his own health through bone broth, the challenges he faced bringing Brodo to life, and his vision for promoting whole, nutritious foods. Marco's wisdom on perseverance, finding joy in the process, and staying true to a mission will inspire. Some of the key highlights: * The Power of Broth: Marco shares his personal health transformation journey through bone broth, ultimately leading him to launch Brodo. * Ancient Wisdom in Modern Times: Marco explains how broth has been a part of traditional culinary history and why it remains relevant as a restorative, nutritious choice today. * Finding Purpose Through Challenges: How a rent hike and health crisis inspired Marco to innovate with Brodo’s unique walk-up window concept, serving broth as a hot beverage alternative. * Nourishing the Body, Honoring the Process: Marco discusses the importance of creating a high-quality product that serves people’s health needs and the pride he feels in Brodo’s mission. * The Reality of Entrepreneurship: Marco reflects on the restaurant and CPG industries, describing the resilience, patience, and passion needed to succeed in both. Join me, Ramon Vela, in listening to this episode as Marco and I explore the intersection of health, traditional foods, and entrepreneurship. Get ready to be inspired by his passion for bringing real, nourishing foods to people everywhere. For more on Brodo Broth Co., visit: https://www.brodo.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Spotify and Apple.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.  SARAL - The Influencer OS for Brands: https://storybrandoffer.com/ SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for listeners of The Story of a Brand Show Podcast. Start today! Visit the link above.

    1 ч.
  5. Mend - Closing the Gap Between Healing and Nutrition

    25 ОКТ.

    Mend - Closing the Gap Between Healing and Nutrition

    In this episode, Rose Hamilton, Founder of Compass Rose Ventures, sits down with Eziah Syed, Co-founder and CEO of MEND, to talk about his inspiring journey and mission to revolutionize healthcare through nutrition.  Eziah shared deeply personal stories that fueled his passion for creating a brand focused on healing, both physically and emotionally. We dive into the innovative approach MEND is taking by merging clinical nutrition with behavioral science and the enormous impact it's having on patients, athletes, and the healthcare industry as a whole. We also explore some of the biggest challenges in healthcare today, why prevention is critical, and how MEND gives doctors new tools to improve outcomes.  Plus, Eziah shares insights on balancing innovation with execution, the importance of micro-habits for personal wellness, and his thoughts on staying mission-driven. Key Moments: * The personal story behind MEND’s mission to revolutionize healing * How MEND’s clinical-grade products are transforming patient recovery * The gap in traditional medicine and the role of nutrition in healing * Insights into balancing innovation with operational discipline in startups * The importance of micro-habits for personal wellness and resilience Join us in listening to this powerful episode and discover how MEND is reshaping the future of healthcare! For more on Mend, visit:  https://mend.me/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.    Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.

    52 мин.
  6. The Peachie Spoon - The Blood Sugar-Friendly Protein Powder

    11 ОКТ.

    The Peachie Spoon - The Blood Sugar-Friendly Protein Powder

    In today’s episode, Ramon Vela interviews Meredith Mann, the Founder of The Peachie Spoon. We discussed her journey of creating her health-conscious brand and how she turned a personal wellness breakthrough into a thriving business.  From managing blood sugar through balanced smoothies to launching her own protein powder, Meredith shared the passion and intention behind everything she creates. Her story of overcoming health struggles and her dedication to helping others “feel their best” made this an inspiring conversation. Meredith also opened up about developing her protein powder, ensuring it’s free from unnecessary fillers while maintaining great taste and quality. Her approach to wellness is refreshing—focusing on nourishing the body without obsession and making healthy living easy for everyone.  Whether you're interested in health, entrepreneurship, or simply want to feel better, you won’t want to miss this episode. Key moments from the interview: * Meredith’s personal wellness journey and how it led to creating The Peachie Spoon * How balancing blood sugar with protein-packed smoothies changed her life * The importance of creating products with integrity and transparency * Challenges and lessons learned in developing her protein powder * Tips for maintaining a healthy relationship with food and simplifying wellness Whether you're interested in health, entrepreneurship, or simply want to feel better, you won’t want to miss this episode. For more on The Peachie Spoon, visit:  https://thepeachiespoon.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.    Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.

    58 мин.
  7. Augmentum Media - Build Authentic Influencer Partnerships That Drive Results

    10 ОКТ.

    Augmentum Media - Build Authentic Influencer Partnerships That Drive Results

    In today’s episode, Ramon Vela interviews Aditya Mahapatra and Sambhav Chadha, Co-Founders of Augmentum Media. We revisited their incredible journey of building a digital marketing agency specializing in health and wellness brand influencer programs. It was fascinating to catch up with them two years after our initial conversation and see how much they’ve evolved. We dove deep into the challenges and strategies behind influencer marketing, especially in the health and wellness space.  Aditya and Sambhav have developed a unique approach to influencer seeding, affiliate marketing, and paid partnerships. They are focused on driving genuine, authentic collaborations that yield tangible results for brands. Their passion for health and wellness and expertise in the influencer landscape make for an inspiring listen.   Key moments from the interview: * The importance of building authentic, long-term relationships with influencers * How influencer seeding helps brands find the right ambassadors for their products * Scaling from seeding to affiliate programs to boost brand awareness and customer acquisition * Why performance influencer marketing is the future of the industry * Tips for leveraging influencer marketing to reduce costs in paid media Join us for this insightful episode as Aditya and Sambhav share their experiences, strategies, and predictions for the future of influencer marketing in the health and wellness sector! For more on Augmentum Media, visit: https://www.augmentum-media.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.  SARAL - The Influencer OS for Brands: https://storybrandoffer.com/ SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for listeners of The Story of a Brand Podcast. Start today! Visit the link above.

    1 ч. 6 мин.
  8. Strategic Brand Investments - From Ideas to Action: Mastering Brand Execution

    9 ОКТ.

    Strategic Brand Investments - From Ideas to Action: Mastering Brand Execution

    In this episode, Rose Hamilton, Founder of Compass Rose Ventures, interviews Eric Malka, Co-founder of The Art of Shaving and now leading Strategic Brand Investments.  Eric’s journey from starting a small business to building an iconic brand is filled with valuable lessons for entrepreneurs and brand leaders alike. His insights on intellectual property, execution, and grit will leave you ready to take your business to the next level. In our conversation, Eric shares practical advice on building a brand with long-term value, staying close to your customers, and the challenges of scaling a business. Whether you’re a seasoned entrepreneur or just starting out, there’s something here for everyone! Key Moments: * The importance of building intellectual property for creating lasting brand value. * Why execution is critical and how to turn great ideas into actionable steps. * The role of grit and resilience in overcoming obstacles on the path to success. * How Eric used his brand’s retail store as a customer lab to gain insights and grow the brand. * The difference between being prudent and risk-averse as an entrepreneur. Join us for this inspiring conversation and discover actionable insights that can help you grow and strengthen your brand! For more on Strategic Brand Investments, visit: https://www.strategicbrandinvestments.com/ To purchase his new book, “On the Razor's Edge: The Story of The Art of Shaving,” visit Amazon. If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

    54 мин.
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Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand’s evolution. Who knows, you may even discover a few new products that become faves.

Информация

  • Автор
    CommerceFocused Media, Inc.
  • Годы выхода
    2018 - 2024
  • Выпуски
    1,2 тыс.
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © Copyright 2020 - CommerceFocused Media - All Rights Reserved
  • Сайт подкаста
    The Story of a Brand

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