Avery Baker Fashion Tech Forum: In The Studio

Avery stepped down last year from her role as Chief Brand Officer for Tommy Hilfiger, having spent over 20 years with the company driving innovation, change and impact across the globe for the brand. She is one of the most highly regarded brand leaders in Fashion, and she is well known for her fresh perspective as an American marketer, who has spent much of her storied career in Europe. Alongside Tommy and the company’s CEO, Avery led many of their most successful endeavors, leveraging her expertise in pop culture, fashion, technology and entertainment to drive consumer demand and evangelism.

In launching the See Now Buy Now strategy in collaboration with Gigi Hadid, she and the team established a platform for many fascinating brand collaborations and partnerships, always breaking new ground for fashion and lifestyle brands.


In this conversation, Avery and Karen discuss everything from how her undergraduate degree in theatre gave her a powerful foundation for developing her unique approach to leading teams and telling stories, to her very deep and personal understanding of how to bring authentic brand purpose into global companies.