43 episodes

Welcome to Awkward Silences by User Interviews, where we interview the people who interview people. Listen as we geek out on all things UX research, qualitative data, and the craft of understanding people to build better products and businesses. Hosted by Erin May and JH Forster, VPs of growth/marketing and product at User Interviews.

Awkward Silences User Interviews

    • Technology
    • 5.0, 27 Ratings

Welcome to Awkward Silences by User Interviews, where we interview the people who interview people. Listen as we geek out on all things UX research, qualitative data, and the craft of understanding people to build better products and businesses. Hosted by Erin May and JH Forster, VPs of growth/marketing and product at User Interviews.

    Ep #42 - Combining Sales Demos and Customer Research with Jane Portman, Co-Founder of Userlist and Host of UI Breakfast

    Ep #42 - Combining Sales Demos and Customer Research with Jane Portman, Co-Founder of Userlist and Host of UI Breakfast

    Sales demos are a great opportunity to get to know your customers. The person on the other end is interested in your product, looking for a solution to a problem, and likely have some pain points with their current solutions. That's why Jane Portman, co-founder of Userlist, uses demos as an opportunity to connect with potential customers, keep pain points top of mind, and learn how to make her product even better. 

    She chatted with Erin and JH about why she's doing customer research and sales demos at the same time, how constantly talking to customers helps her develop a better product, and how she came up with the podcast name UI Breakfast. 


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    • 35 min
    #41 - User Research for Growth with Aazar Shad of Userpilot

    #41 - User Research for Growth with Aazar Shad of Userpilot

    We’ve heard from a lot of designers and user researchers on the show, but we’re always looking for fresh perspectives on how research can help your business. So this week, Erin and JH chatted with Aazar Shad, Head of Growth at Userpilot, about how research methods are essential to his growth strategy.

    Aazar started using research methods to find our who his users were but continued using them to grow Userpilot’s business. He talked about how secondary research helped him find the best ways to connect with his target audience, continuous interviews help him identify where to go next, and how he honed his research skills over time. 


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    • 33 min
    #40 - Optimizing Your User Research Tool Stack for ROI with Daniel Loewus-Deitch and Leo Smith

    #40 - Optimizing Your User Research Tool Stack for ROI with Daniel Loewus-Deitch and Leo Smith

    With so many research tools on the market, it can be hard to nail down exactly which ones are right for your team. This week on the pod, Erin and JH chatted with Daniel Loewus-Deitch and Leo Smith, who are the Directors of User Experience and Research, respectively, at a large insurance company. They wanted to learn more about how Daniel and Leo choose the tools with the best ROI for their team.

    Daniel and Leo have spent a lot of time building out their tool stack. Since they have a lot of experience working for large organizations with many people conducting research and even more consuming it, it was important to them to get it right. In this episode, they talked about how they evaluate the ROI of tools, the summit they assembled to identify the tools their team could and would use, and how important it is to leave your assumptions at the door when tool-hunting.


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    • 49 min
    #39 - A User Interview Every Day for A Year with Jonathan Anderson of Candu

    #39 - A User Interview Every Day for A Year with Jonathan Anderson of Candu

    After three failed MVPs, Jonathan Anderson and the team at Candu realized they needed a better strategy for understanding how users interact with their product. So they started doing some user interviews. And they kept doing them. Every day for a year before launching their product. Jonathan chatted with Erin and JH about what he learned from those interviews, how it changed the direction of his company, and how he went from a total newbie to a research pro. 


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    • 31 min
    #38 - Accessibility, User Research, and Inclusive Design with Cat Noone, CEO of Stark

    #38 - Accessibility, User Research, and Inclusive Design with Cat Noone, CEO of Stark

    This week on the pod, Erin and JH talk to Cat Noone, CEO of Stark, a suite of tools designed to help teams ship accessible work. They chatted about how accessibility is constantly evolving, what teams can do to get started, and inclusive design. 


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    • 34 min
    #37 - Using Research to Write Next Level Copy with Joel Klettke of Business Casual Copywriting

    #37 - Using Research to Write Next Level Copy with Joel Klettke of Business Casual Copywriting

    This week on Awkward Silences, Erin and JH chatted with Joel Klettke, who has 6+ years of experience writing killer conversion copy for clients like Hubspot, Scott's Cheap Flights, and WP Engine. His first piece of advice? "All the best copy [is] words you've stolen from the customers themselves."

    He also stressed the importance of meeting your customers where they are, involving copy from the start of any new project, and structuring your user research so it's easy to pull out the best insights. He walked us through how he used research to make changes at Hubspot that resulted in a 35% increase in demo requests and a 27% increase in inbound call volume. He also outlined how he used chatbot data to help an online divorce startup net an extra 165k in revenue by answering questions their users needed answers to.


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    • 47 min

Customer Reviews

5.0 out of 5
27 Ratings

27 Ratings

psfky ,

Awesome intro to user research

Really great mixture of in-depth advice, concrete lessons to apply IRL, and personal touches that make you feel like you're joining a real conversation 🙂. Must-listen for anyone interested in user research and UX.

emhnyc ,

Best ux research podcast

Great guests, topics, and hosts. A+

smeshram ,

Best UX research podcast

Absolutely love everything about User Interviews and their podcast. Keep up the good work guys!

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