B. Bozóki, Senior IP Counsel at Mars Inc.

Welcome back to the Heroes of Brand Protection. A podcast powered by Red Points, the fastest-growing brand protection company in the world, and hosted by Daniel Shapiro. The show follows the stories of anti-counterfeiting and brand protection leaders from well-known companies and organizations all over the globe. In today's episode we had the peasure of speaking with Bence Bozóki, Senior Counsel, Intellectual Property at Mars Inc.

Bence wanted to be a few things when he was a young boy: a professional soccer player and/or a rap artist. Nowadays, our guest would like to become a stand-up comedian. Meanwhile, he’s an experienced in-house counsel recognized by World Trademark Review as one of the leading trademark professionals in the food and beverage industry worldwide. His creative thinking and no-nonsense approach towards tackling infringements helped Mars acquire a reputation as a company that enforces its IP rights in a strategic and consistent way.

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