55 episodes

Fall in love with B2B all over again — and make more money as a freelance or in-house marketing writer.

B2B Craftworks B2B Writing Institute

    • Business
    • 5.0 • 6 Ratings

Fall in love with B2B all over again — and make more money as a freelance or in-house marketing writer.

    White Papers Are Wedding Cakes [W/ Co-Host Eagranie Yuh]

    White Papers Are Wedding Cakes [W/ Co-Host Eagranie Yuh]

    Join me and co-host Eagranie Yuh as we improvise writing metaphors for white papers (and Eagranie NAILS IT). We'll talk about what we know about white papers, which is very leaderish and smart. * Takes a bow *

    Learn more about Eagranie: 
    https://eagranie.com/#contact

    Learn more about B2BWI: 
    https://b2bwritinginstitute.com/

    Eagranie's chocolate blog:
    https://thewelltemperedchocolatier.wordpress.com/about/

    Society for Technical Writers
    https://www.stc.org/
    Support the show

    • 34 min
    How Writers Help Marketers [W/ Co-Host Eagranie Yuh]

    How Writers Help Marketers [W/ Co-Host Eagranie Yuh]

    Join me and co-host Eagranie Yuh as talk trash about marketing managers. Lol. No, not really. We talk about what we've learned about helping marketers. It's really good. Sarah squeals like a pig towards the end.

    Learn more about Eagranie: 
    https://eagranie.com/#contact

    Learn more about B2BWI: 
    https://b2bwritinginstitute.com/
    Support the show

    • 34 min
    The Marketing Landscape + How Writers Fit In It [W/ Co-Host Eagranie Yuh]

    The Marketing Landscape + How Writers Fit In It [W/ Co-Host Eagranie Yuh]

    Join me and co-host Eagranie Yuh as we share our perspectives as writers in marketing, including the marketing misunderstandings we had before getting into it. 

    Learn more about Eagranie: 
    https://eagranie.com/#contact

    Learn more about B2BWI: 
    https://b2bwritinginstitute.com/

    Eagranie's chocolate blog:
    https://thewelltemperedchocolatier.wordpress.com/about/

    Society for Technical Writers
    https://www.stc.org/
    Support the show

    • 29 min
    2024 Personal update: My dying brain, coaching, balancing happiness, etc.

    2024 Personal update: My dying brain, coaching, balancing happiness, etc.

    Every quarter, I write up a round robin update. This time around I'd like to share it in audio! I'll share a quick health update, two new things I'm doing with my relationship to time, the state of my fountain pen collection, and more :). 

    Look out for the next few episodes featuring co-host, B2B writer, and marketer Eagranie Yuh (https://www.linkedin.com/in/eagranieyuh/)!

    Sign up for STAMP FANS:
    my.stampfans.com/sarah-greesonbach

    Sign up to be notified when the free webinars launch: 
    https://b2bwritinginstitute.com/
    Support the show

    • 16 min
    What I'm seeing (#1: LinkedIn, prospecting follow-ups, leaving SaaS, feeling upside down)

    What I'm seeing (#1: LinkedIn, prospecting follow-ups, leaving SaaS, feeling upside down)

    Let's talk about what I'm seeing in the freelancers I'm working with right now! Five observations about LinkedIn, prospecting follow- ups, leaving SaaS and SEO, feeling upside down and more. 5 Minutes of  mini-coaching :). 

    See the original email:
    https://ckarchive.com/b/o8ukhqhkpg9e7bp2ww025apdr47rr

    Subscribe: 
    https://b2bwritinginstitute.com/
    Support the show

    • 6 min
    Figuring Out What Clients and Projects You Want to Work On [w/Co-Host Alyssa Greenfield]

    Figuring Out What Clients and Projects You Want to Work On [w/Co-Host Alyssa Greenfield]

    You don't have to work with any and everyone when you freelance. You can have your own dang process for finding clients and deciding who to work with.  In this ep, Sarah and Alyssa share how they narrowed down who to work with, what kind of writing to do, who helped us get there, and how it turned out. 

    More about Alyssa: 
    https://owlstreetcontent.com/

    More about Sarah: 
    www.b2bwritinginstitute.com
    Support the show

    • 40 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

redante ,

Excellent podcast

As a newcomer to freelance writing and aspiring to work in B2B this podcast (and the Institute) are exactly the resources I need to educate myself and to gain insights to B2B writing. Awesome resources!

terryofaulkner ,

Sarah is THE B2B you need to hear

Sarah and her guests are THE people you should be listening to in the B2B writing sphere. Whether you are new to white papers and case studies or not, check this podcast out.

christopher_collins ,

Awesome interviews with B2B leaders

Sarah is a powerhouse in the writing world and she delivers fantastic interviews with leaders in the B2B space. The interviews are really fun to listen to, and every episode is packed with insights. Don't miss it!

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