B2B Marketer @ PharmaGuide with Tristan Choa

In his Year 1ne, Tristan has worked in multiple roles doing business-to-business (B2B) marketing with a focus on inbound marketing using social media. He’s done this work for brands such as CanadaHelps, PharmaGuideand Philips. Recently, Tristan started Beyond Redemption, a consulting firm that leverages awards and points-based travel to help small businesses travel better and reduce their expenses. ✈️

Some of the highlights from Tristan and Blair’s chat include how starting in consumer packaged goods (CPG) marketing is like a “golden ticket”, we nerd out over the cover letter; and, why you should consider working in a not-for-profit or charity.

🗣️ In This Episode
Tristan’s Year 1ne @ PharmaGuide and Beyond Redemption
0:46 | Introduction from Tristan
1:50 | Working as a “marketing team of one” at the startup PharmaGuide
7:10 | Overview of Pharmaguide
8:55 | When in doubt…start with organic marketing communication strategies
11:45 | How sales and marketing must be partners
13:50 | What sparked your interest in B2B marketing?
16:25 | Doing marketing for Ariana Grande
18:00 | Overview of his travel startup Beyond Redemption
25:25 | What’s on your mind in marketing right now?

Getting to Day 1ne: The Job Search
29:00 | How did you get the job?
30:50 | Shh…Secret job sources other than LinkedIn
32:00 | Working in marketing for a not-for-profit or a charity
38:55 | Hardest part of the job search
40:55 | Nerding out over the cover letter
46:20 | The “What’s your favourite brand?” question

Thing’s I’ve Learned in Year 1ne
52:05 | Lesson learned on how picking the right job can set you apart
54:25 |Pro tip on starting in Consumer Packaged Goods (CPG) marketing is like a “golden ticket”

🔗 Links and Resources
Connect with Tristan Choa: LinkedIn
Brands/organizations: Beyond Redemption | PharmaGuide | Charity Village | Canadian Blood Services | General Mills | Procter & Gamble (P&G)
Connect with The Year 1ne’s host Blair Smith: LinkedIn
Check out The Year 1ne’s show website for past episodes, show notes and more goodness