B2B Marketers on a Mission

EINBLICK
  • 5.0 (22)
  • MARKETING
  • UPDATED WEEKLY
B2B Marketers on a Mission

This show aims to serve marketers and digital entrepreneurs in B2B industries, and provide them with an opportunity to listen to quality content that will motivate them to succeed as well as strategically pivot their businesses. Listen to sound bites that will encourage you to think differently, and get inspiration from interviews with B2B marketers, digital entrepreneurs, as well as industry experts who will share their stories, achievements, and key lessons on how to continuously improve your marketing in order to scale.

  1. 14 HR. AGO

    How to Effectively Promote Productized B2B Services for Maximum Impact

    For professional B2B service firms to grow and scale, they need to shift from using a customized to a more “productized” approach for their services. This requires a significant change in mindset and potentially new skills, team members, and even investment in technology. That’s why we’re talking to leading expert and business leader Eisha Armstrong (Executive Chairman & Co-Founder, Vecteris) about how to effectively promote productized B2B services for maximum impact. During our conversation, Eisha explained why the successful commercialization of productized offerings are much more than marketing campaign and training sellers. She also highlighted the main pitfalls to avoid, what the biggest obstacles are when companies productize, and how they can get to revenue faster and more efficiently. She also provided some actionable tips on how B2B marketers can build a marketing engine that generates enough leads to achieve targets for productized offerings.

    42 min

  2. NOV 14

    How to Implement Better B2B Email Marketing Campaigns

    We open our inboxes daily and are subjected to massive amounts of content and information. In a race to get more attention in an attention-driven landscape, B2B marketers must create content and email marketing campaigns that are interesting, relevant, and stand out in a sea of digital noise. That’s why we’re talking to B2B content expert Jamie Woodbridge (Co-Founder, TheInboxClub) about how to implement better B2B email marketing campaigns. During our conversation, Jamie discussed the untapped potential of email marketing and the importance of first-party data and high-quality subscribers. He also highlighted the pitfalls to avoid, key metrics to focus on, and how data privacy and AI impact email marketing.

    51 min

  3. NOV 6

    How Video Uplevels Every Part of the Customer Journey

    In the complex B2B ecosystem where sales cycles can be long, video can effectively tell a company’s story and differentiate its offerings from the competition. With new technology and AI, video production doesn’t have to be a daunting or gargantuan task and should be leveraged by more B2B companies. That’s why we’re chatting with B2B marketing expert and senior executive Jessica Deckinger (Operating Partner, Clearhaven Partners) about how B2B companies can use videos to improve every part of the customer journey. During our conversation, Jessica dispels the common misconception that video production is a huge endeavor that requires specialized skills and expensive resources. She also highlights which pitfalls to avoid, how to get internal buy-in, and how videos can impact the customer journey across different stages.

    49 min

  4. OCT 30

    How B2B Sales and Marketing Can Generate Better Results

    In the fast-paced world of B2B, sales and marketing do not need to be rivals. When they’re able to collaborate, they become a powerful customer-focused force that creates unparalleled value and a seamless experience. How can both sides make this happen and create a positive impact on their customers? That’s why we’ve decided to invite renowned sales leader Hamish Knox (CEO, Sandler Calgary) to talk about how B2B sales and marketing can work together to generate better results. During our conversation, Hamish explained why this conflict persists and what pitfalls to avoid. He also provided actionable tips on how marketing can proactively work with sales and how to get them involved in upcoming marketing initiatives that will resonate with customers.

    41 min

  5. OCT 23

    How to Use AI for Market Research

    When used correctly, artificial intelligence (AI) can be a very powerful tool in a B2B marketer’s toolkit. It can help to analyze and aggregate large amounts of data, generate insights, frame the approach for the research, and make the entire process faster and more efficient. How can B2B marketers fully optimize AI for their work? That’s why we’re talking to AI expert and “explorer” Dale Thomas (Founder, ActionableOps) about how B2B marketers can leverage AI for market research. During our conversation, Dale reiterated the importance of embracing the use of AI for research purposes. He also highlighted the pitfalls to avoid and how B2B marketers can better organize their approach when they plan for market research, find experts, and synthesize data.

    40 min

  6. OCT 9

    How to Leverage LinkedIn’s Untapped Potential

    LinkedIn is a powerful platform that can help unlock some incredible opportunities for B2B companies. However, many companies and their marketing teams have not optimized the potential that LinkedIn offers, or resort to tactics that don’t generate the best results. They can do better and lead with expertise as well as building trust. That’s why we’re talking to LinkedIn expert Indrek Poldvee (Chief Executive Officer, B2B Growth) about how B2B marketers can leverage the untapped potential of LinkedIn. During our conversation, Indrek explained what LinkedIn’s untapped potential is and what pitfalls to avoid. He also highlighted the importance of having a good LinkedIn profile and why an understanding of your target audience, having the right strategy, and the right messaging are paramount. He provided us with some actionable tips and explained why commenting on other peoples’ posts helps to build trust.

    43 min

  7. SEP 25

    How to Build a Powerful B2B Content Moat

    Success in B2B content marketing (or marketing in general) comes from a deep understanding of customer needs, goals, pain points, and buying triggers rather than trying to emulate larger companies. How can B2B content marketers be more strategic and have success with limited resources? What approach can they use that will work consistently over time? That’s why we’re talking to conversion content marketing expert and B2B copywriter Jessica Malnik (Founder, JM Content Group) about how marketers can build a content moat that creates lasting results for B2B brands. During our conversation, Jessica talked about the importance of the content moat framework and why she thinks the current B2B content marketing playbook is broken. She also highlighted the pitfalls that B2B content marketers should avoid, what the content moat consists of, and how content marketers can use AI ethically.

    38 min

  8. SEP 18

    How Insights into Your Target Audience Can Lead to Success

    A deeper understanding of your target audience - who they are, how they buy, and their challenges, pain points, and aspirations - is instrumental to everything B2B marketers do. It will help them develop better content, have a more user-friendly website, and develop marketing campaigns that generate better results. That’s why we’re talking to B2B digital marketing expert James Hipkin (CEO & Founder, Inn8ly) about how avatars of your target audience and buyer’s journey maps are crucial to B2B marketing success. During our conversation, James elaborated on the pitfalls that marketers should avoid and what important aspects of customer research they should focus on. He also provided tips on how to get internal buy-in to conduct the relevant research and explained how the customer avatars and buyer's journey maps can help with B2B content and marketing campaigns.

    44 min
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5
out of 5
22 Ratings

About

This show aims to serve marketers and digital entrepreneurs in B2B industries, and provide them with an opportunity to listen to quality content that will motivate them to succeed as well as strategically pivot their businesses. Listen to sound bites that will encourage you to think differently, and get inspiration from interviews with B2B marketers, digital entrepreneurs, as well as industry experts who will share their stories, achievements, and key lessons on how to continuously improve your marketing in order to scale.

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