B2B Marketing is Broken - Here’s How to Fix It Mark Cann & Reggie James on Modern Strategies, PE Influence & the Future of Engagement

In this conversation, Mark Cann and Reggie James discussthe evolving landscape of B2B Marketing - emphasizing the need for modern strategies that resonate with today's buyers.

They explore the pitfalls of outdated marketing techniques, the importance of content and engagement, and the role of agencies. The discussion also covers the impact of private equity on marketing strategies, the significance of personal branding, and the value of community engagement through in-person events.

The speakers share insights on how companies can prepare for investment and the trends shaping the future of B2B marketing.

Takeaways

• B2B marketing advice is often outdated and siloed.
• Buyers prefer a non-linear, experiential buying process.
• Scale-ups should maintain agility while growing.
• Content needs to be diversified across multiple channels.
• Agencies may push their own specializations rather than tailored strategies.
• Private equity investments require quick results and cultural shifts.
• Personal branding is becoming essential for B2B leaders.
• In-person events for genuine connections and discussions.
• Community engagement is crucial for building trust and relationships.
• Continuous testing of marketing channels is necessary for growth.

Chapters

00:00 Introduction to Digital Strategy and Growth

02:28 Outdated B2B Marketing Techniques

05:55 The Importance of Content and Buyer Engagement

08:49 The Role of Agencies in B2B Marketing

10:30 The Impact of Private Equity on MarketingStrategies

14:47 Navigating Cultural Changes Post-Investment

16:49 Trends in Private Equity Investments

18:38 Preparing for Acquisition or Investment

20:39 The Rise of Personal Branding in B2B

24:45 The Value of In-Person Events

29:55 Community Engagement and Online Platforms

Links

Growth Warriors

Digital Clarity

Perspectives YouTube

Hyypa

Mark Cann - HYPPA