B2B Marketing needs to be corporate and cannot be creative �‪�‬ Engage And Thrive || EAT with Taelon

In this episode of Engage And Thrive, I will get into how B2B marketing is same same but different to B2C marketing. I personally find the B2B “industry” a great challenge when you are designing creative and marketing strategies as it’s a more stereotypical space that needs to be disrupted. Don’t forget even with B2B marketing you are still speaking to a human to get their attention. As always, these are the basic tips to get you started and we go further into details of some of these in other episodes e.g. tone of voice, different ways of showcasing a case study, deeper customer profiling when you have a decision maker, etc, so don’t forget to follow along for other episodes. 



As mentioned, here are examples of B2B companies that are creative in their marketing:


Slack 
Canva 
Mailchimp 
Adobe 
Salesforce 
HubSpot



Acronym reference check:


B2B - Business to Business
B2C - Business to Consumer


Let's embark on this journey to not just survive but thrive in the business landscape together. 🖤

Key timestamps 🎯


00:00 Assumption
00:12 EAT
00:45 Debunking
02:39 Acronyms 
03:51 1️⃣ Brand Identity 
04:11 2️⃣ Target Audience
05:41 3️⃣ Trust and Credibility
07:00 4️⃣ Customer Journey
09:52 EAT

Want to take this conversation further? ⁠⁠SIEZE the call ☎️ by scheduling your free consultation⁠⁠ to see how we can collaborate together.


---

Send in a voice message: https://podcasters.spotify.com/pod/show/taelonv/message