Engage And Thrive || EAT with Taelon

Taelon
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Engage And Thrive || EAT with Taelon

Engage And Thrive (EAT) is a dynamic digital video first series solo hosted by myself, Taelon, diving into modern business strategies, digital marketing, and entrepreneurial success. Each episode debunks myths and provides actionable insights, and practical tips to help businesses thrive in today's competitive landscape. Episodes are designed to be bite-size so I will endeavour to keep them under 10 mins, grab a cup of coffee and let's catch up!

  1. You should follow the best time to post guides for all social platforms 🕑

    1 DAY AGO

    You should follow the best time to post guides for all social platforms 🕑

    In this week’s episode of Engage And Thrive, I will give you tips about finding out YOUR best time of day to post on social media for YOUR audience, not just because some guide/ guru or infographic told you so. Vocab: CTR (Click-Through Rate) Impressions/Views: Engagement metrics: Shares, Saves, Sends, Comments A/B Testing Let's embark on this journey to survive and thrive in the business landscape together. 🖤 Timestamps 🎯 00:00 Misconception 00:49 Myth bust 01:27 Vocab 03:02 #1 Your Audience 04:48 #2 Platform personality 08:28 #3 Optimising 11:19 Wrap up Want to take this conversation further? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SIEZE the call ☎️ by scheduling your free consultation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to see how we can collaborate.

    12 min
  2. Sales data is all that matters because the purpose of business is making money 📊

    OCT 17

    Sales data is all that matters because the purpose of business is making money 📊

    In this week’s episode of Engage And Thrive, I'm setting the record straight on why relying solely on sales data limits your business's growth potential. A couple of episodes to mention if you would like to know more that I've already touched on are: Episode 15 - Not all marketing is free Episode 30 - Calculating CAC Episode 34 - Retention Strategies Vocab: CAC - Customer Acquisition Cost CLTV - Customer Lifetime Value Burn Rate KPIs - Key Performance Indicators ROI - Return On Investment Let's embark on this journey to survive and thrive in the business landscape together. 🖤 Timestamps 🎯 00:00 Misconception 00:14 Myth bust 01:20 Vocab 03:05 #1 Operation Efficiency 05:10 #2 Marketing Effectiveness 07:48 #3 Customer Retention 09:20 Bonus 11:35 Wrap up Want to take this conversation further? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SIEZE the call ☎️ by scheduling your free consultation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to see how we can collaborate.

    12 min
  3. We don't need a retention strategy, we get good feedback and our customers like us 🔐

    OCT 11

    We don't need a retention strategy, we get good feedback and our customers like us 🔐

    In this week’s episode of Engage And Thrive, I'm finally talking about Retention. I've mentioned it in other episodes and told you it needed a whole episode. Takeaways this week are different as I will give you a whistle-stop run-through of 5 example retention strategies you could start implementing in your business today. Vocab: Customer Retention Customer Loyalty CLV: Customer Lifetime Value Churn Rate NPS: Net Promoter Score Let's embark on this journey to survive and thrive in the business landscape together. 🖤 Timestamps 🎯 00:00 Misconception 00:45 Myth bust 02:35 Vocab 04:35 Personalised customer experience 05:23 Loyalty programmes 06:14 Post-purchase engagements 07:47 Value-added content 09:28 Win-back campaigns 10:32 Wrap up Want to take this conversation further? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SIEZE the call ☎️ by scheduling your free consultation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to see how we can collaborate.

    11 min
  4. Marketing and Branding are the same thing 🎯

    OCT 3

    Marketing and Branding are the same thing 🎯

    In this week’s episode of Engage And Thrive, I explore the difference between branding and marketing. Branding is your business's core identity, and marketing uses strategies to spread that identity. Vocab: Brand Identity Value Proposition Brand Consistency Customer Journey KPI - Key Performance Indicator ROI - Return on Investment SEO - Search Engine Optimisation Let's embark on this journey to survive and thrive in the business landscape together. 🖤 Timestamps 🎯 00:00 Misconception 00:10 EAT 00:44 Myth bust 01:27 Vocab 03:28 Which comes first? 05:22 Branding principles 07:41 Marketing principles 09:34 Real-life examples 12:03 Wrap up Want to take this conversation further? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SIEZE the call ☎️ by scheduling your free consultation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to see how we can collaborate.

    13 min
  5. Only established brands can survive in saturated markets 🌱

    SEP 26

    Only established brands can survive in saturated markets 🌱

    In this week’s extended episode of Engage And Thrive, I bust the myth that only established brands can thrive in saturated markets. I dive into strategies for newer or smaller businesses to carve out their space and succeed, even in competitive industries. Learn how to stand out, find your niche, and leverage innovation to create growth opportunities. Vocab: Saturated market Value proposition Unique selling point Positioning statement Competitive advantage Let's embark on this journey to survive and thrive in the business landscape together. 🖤 Timestamps 🎯 00:00 Misconception 00:12 EAT 00:46 Myth bust 01:52 Vocab 04:12 #1 Target Audience 05:53 #2 Brand Positioning 07:14 #3 Agility 08:38 #4 Authenticity Want to take this conversation further? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SIEZE the call ☎️ by scheduling your free consultation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to see how we can collaborate.

    11 min
  6. Cost Per Acquisition is too complicated to calculate 💰

    SEP 19

    Cost Per Acquisition is too complicated to calculate 💰

    Calculating Cost Per Acquisition (CPA) is not too complicated if you understand where to start. CPA is a crucial metric for understanding the effectiveness of your marketing efforts, revealing how much it costs to acquire each customer. By simplifying the formula and taking a closer look at calculating CPA across different channels (like Google Ads, Facebook Ads, and Email Marketing), I show you how to optimise your marketing budget. I'm breaking it down into 3 key steps; Basic, By Channel and Hidden costs.  Also to mention, episode 23 - The true cost of organic marketing is worth a listen in reference to my comment about the reality of SEO/ organic marketing as a CPA by channel Vocab: CPA - Cost Per Acquisition CAC - Customer Acquisition Cost ROI - Return On Investment CLTV - Customer Lifetime Value CPC - Cost Per Click CTR - Click-Through Rate Let's embark on this journey to survive and thrive in the business landscape together. 🖤 Timestamps 🎯 00:00 Misconception 00:14 EAT 00:48 Vocab 01:52 Myth bust 02:57 #1 Basic calculation 04:16 #2 By Channel 07:52 #3 Hidden costs 10:42 BONUS Want to take this conversation further? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SIEZE the call ☎️ by scheduling your free consultation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to see how we can collaborate.

    12 min
  7. Sales and marketing funnels are too time-consuming and complicated to set up 🔄

    SEP 12

    Sales and marketing funnels are too time-consuming and complicated to set up 🔄

    In this special extended episode of Engage and Thrive, I'm diving deep into the world of sales and marketing funnels. Episode 30 will run longer than usual—30 minutes—so grab a large coffee and settle in. I’m breaking down the types of content you should use for each stage of the funnel—Top (TOF), Middle (MOF), and Bottom (BOF)—and providing insights into expected conversion rates and lead times at every stage. I’ll also be covering useful tools and software that can aid your funnel, and most importantly, explaining why understanding your Ideal Customer Profile (ICP) is key to refining these funnels for maximum impact. As mentioned in this episode, if you want to hear more about understanding your ICP, I covered the basics in Episode 1 - Target customers. Vocab: Funnels Lead nurturing TOF - Top Of Funnel MOF - Middle Of Funnel BOF - Bottom Of Funnel Conversion rate Let's embark on this journey to survive and thrive in the business landscape together. 🖤 Timestamps 🎯 00:00 Misconception 00:16 Eat 00:49 Myth bust 2:48 Vocab 5:02 Funnels 6:22 TOF - Top Of Funnel 12:24 MOF - Middle Of Funnel 20:50 BOF - Bottom Of Funnel 28:22 Bonus Want to take this conversation further? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SIEZE the call ☎️ by scheduling your free consultation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to see how we can collaborate.

    30 min
  8. SWOT Analysis is just a brainstorm exercise and has no real value in everyday business 🧠

    SEP 5

    SWOT Analysis is just a brainstorm exercise and has no real value in everyday business 🧠

    It often seems like the SWOT analysis framework is only discussed when you’re a startup or drafting a business plan. However, it’s a tool that should be continuously updated to give your business a competitive edge. Regularly conducting a SWOT analysis can help identify areas for business development, assess the strengths and weaknesses of departments, and reveal where you might need to outsource. By keeping your SWOT analysis current, you’re better equipped to respond to challenges, seize opportunities, and stay ahead of your competition. Vocab: SWOT analysis Strategic planning PESTLE analysis Let's embark on this journey to survive and thrive in the business landscape together. 🖤 Timestamps 🎯 00:00 Assumption 00:13 EAT 00:49 Vocab 01:37 Myth bust 02:29 SWOT analysis 03:00 #1 Strength 04:13 #2 Weakness 05:33 #3 Opportunities 07:41 #4 Threats 10:44 Wrap up Want to take this conversation further? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SIEZE the call ☎️ by scheduling your free consultation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to see how we can collaborate.

    12 min
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Engage And Thrive (EAT) is a dynamic digital video first series solo hosted by myself, Taelon, diving into modern business strategies, digital marketing, and entrepreneurial success. Each episode debunks myths and provides actionable insights, and practical tips to help businesses thrive in today's competitive landscape. Episodes are designed to be bite-size so I will endeavour to keep them under 10 mins, grab a cup of coffee and let's catch up!

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