22 episodes

Engage And Thrive (EAT) is a dynamic digital series hosted by Taelon, diving deep into the realms of modern business strategies, digital marketing, and entrepreneurial success. Each episode provides actionable insights, debunking myths, and offering practical tips to help businesses thrive in today's competitive landscape. Episodes are designed to be bite-size so I will endeavour to keep them under 10 mins, grab a cup of coffee and let's catch up!

Engage And Thrive || EAT with Taelon Taelon

    • Business

Engage And Thrive (EAT) is a dynamic digital series hosted by Taelon, diving deep into the realms of modern business strategies, digital marketing, and entrepreneurial success. Each episode provides actionable insights, debunking myths, and offering practical tips to help businesses thrive in today's competitive landscape. Episodes are designed to be bite-size so I will endeavour to keep them under 10 mins, grab a cup of coffee and let's catch up!

    Passive customers are less valuable than active customers 💎

    Passive customers are less valuable than active customers 💎

    In this podcast's first-ever episode, I discussed our target customer with you. Episode 1. In this week's episode, I'm going a little deeper and debating the difference between an active vs a passive customer/target customer.



    Vocab:


    Active customer
    Passive customer

    Let's embark on this journey to not just survive but thrive in the business landscape together. 🖤



    Key timestamps 🎯


    00:00 Assumption
    00:12 EAT
    00:42 Vocab
    01:38 Myth bust
    02:17 #1 Variables of a passive customer
    05:18 #2 Content type per Active vs Passive
    09:09 #3 Deciding on budget



    Want to take this conversation further? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SIEZE the call ☎️ by scheduling your free consultation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to see how we can collaborate.

    • 11 min
    All marketing channels are equally important, so we should invest in all of them all at once 🔄

    All marketing channels are equally important, so we should invest in all of them all at once 🔄

    Episode 20 so doubling up and doing a 20 mins session! *BONUS* In this episode I will explain steps to decide and prioritise marketing activities. I'm going to run you through some examples of how you can allocate marketing activities by priority vs impact. Still, please note that these are sweeping statements and the best version of prioritising any marketing activity is by understanding your business objectives and most importantly your target customers.



    Vocab:


    ROI - Return on Investment
    KPI - Key Performance Indicator
    SEO - Search Engine Optimisation
    SMM - Social Media Marketing
    PPC: Pay-Per-Click
    CTR: Click-Through Rate
    CPL: Cost Per Lead
    CAC: Customer Acquisition Cost
    CPA: Cost Per Acquisition
    CRM: Customer Relationship Management
    CPC: Cost Per Click
    A/B Testing: Split Testing
    UX: User Experience

    Let's embark on this journey to not just survive but thrive in the business landscape together. 🖤



    Key timestamps 🎯


    00:00 Assumption
    00:12 EAT
    00:41 Myth Bust
    02:12 Vocab
    03:29 #Set the brief
    05:47 #2 Priority impact matrix
    13:43 #3 Picking the priorities
    17:23 #4 Measure and adjust
    19:21 Recap and take away



    Want to take this conversation further? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SIEZE the call ☎️ by scheduling your free consultation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to see how we can collaborate. If you are interested to find out more about the launch of our software from It Just So Happens email send me a message or email us: wonderland@itjustsohappens.agency

    • 20 min
    We’re going to work with a Marketing Expert, they know what they are doing, so we don’t need to do anything 🙄

    We’re going to work with a Marketing Expert, they know what they are doing, so we don’t need to do anything 🙄

    This episode topic came at your request. In this episode of Engage And Thrive, I'm going to do it a little differently as we discuss onboarding with a Marketing Professional/ Digital Agency and what information you as the client should provide in the brief and therefore in return what you should expect back from that Professional in the initial phases and part of the proposal.



    This is all based on lived experiences having worked both sides agency/ client side - as well as many different company sizes; start-ups, SMEs and huge corporates - B2B relationships have one thing in common ... HUMANS.



    Vocab:


    ROI - Return on Investment
    KPI - Key Performance Indicator
    SEO - Search Engine Optimisation
    SMM - Social Media Marketing
    B2B - Business To Business
    SOW - Scope of Work
    Proposal



    Let's embark on this journey to not just survive but thrive in the business landscape together. 🖤



    Key timestamps 🎯


    00:00 Assumption
    00:12 EAT
    00:42 Myth Bust
    01:53 Vocab
    02:34 You are the client
    06:15 You are the expert
    09:47 Recap and take away



    Want to take this conversation further? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SIEZE the call ☎️ by scheduling your free consultation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to see how we can collaborate together.

    • 10 min
    Formal agreements and contracts are only necessary for big projects 😲

    Formal agreements and contracts are only necessary for big projects 😲

    In this episode of Engage And Thrive, I'm going to give you some thoughts of what, in my opinion, is good areas to have included in a contract or service agreement. I cannot stress this enough, I am not a lawyer so please do not take my thoughts as your legal advice and please seek professional legal advice when you are drafting your own contracts. 



    As always, these are the basic tips to get you started and we go further into details of some of these in other episodes e.g. Why you would want an SLA and how to create healthy professional boundaries, so don’t forget to follow along for other episodes.



    Vocab:


    IP - Intellectual Property
    NDA: Non-Disclosure Agreement
    SLA: Service Level Agreement
    SOW: Scope of Work
    Milestones
    Deliverables



    Let's embark on this journey to not just survive but thrive in the business landscape together. 🖤



    Key timestamps 🎯


    00:00 Assumption
    00:12 EAT
    00: 41 Reminder 🚨
    00:58 Myth Bust
    01:48 Vocab
    04:05 Key Components of a Good Agreement
    05:47 Details matter
    06:58 The money
    07:58 Who owns what
    08:27 Professional Boundaries
    09:11 Recap 



    Want to take this conversation further? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SIEZE the call ☎️ by scheduling your free consultation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to see how we can collaborate together.

    • 9 min
    Any content and assets made for our brand are automatically owned by us 🤡

    Any content and assets made for our brand are automatically owned by us 🤡

    In this episode of Engage And Thrive, I will give you an overview of the different types of IP, licensing and regulations you need to be aware of as it is likely you may not own the content that you think you do. Take it from me, this can be a very expensive situation if you find out this information too late.

    As always, these are the basic tips to get you started and we go further into details of some of these in other episodes e.g. why would you trademark, content licensing, global IP protection, so don’t forget to follow along for other episodes.



    Vocab:


    IP - Intellectual Property
    Copyright
    Licensing
    Creative Commons
    Trademark
    UGC - User Generated Content
    Patent
    Work For Hire



    Let's embark on this journey to not just survive but thrive in the business landscape together. 🖤



    Key timestamps 🎯


    00:00 Assumption
    00:12 EAT
    00:42 Myth busting this misconception
    01:35 Vocab
    05:40 1️⃣ Understand differences
    07:09 2️⃣ Always check, don't just guess
    08:25 3️⃣ Legal contracts
    09:31 Wrap up



    Want to take this conversation further? ⁠⁠⁠⁠⁠⁠⁠⁠⁠SIEZE the call ☎️ by scheduling your free consultation⁠⁠⁠⁠⁠⁠⁠⁠⁠ to see how we can collaborate together.

    • 9 min
    We've conducted an A/B test before, therefore we don't need to do it again 🥸

    We've conducted an A/B test before, therefore we don't need to do it again 🥸

    In this episode of Engage And Thrive, I will explain to you why A/B testing shouldn't be treated as a "one and done" exercise, and how ongoing a/b testing puts you ahead of your competitors and market trends.

    As always, these are the basic tips to get you started and we go further into details of some of these in other episodes e.g. using A/B test results to make decisions, data-driven marketing, conversion rate optimisation tricks, so don’t forget to follow along for other episodes.



    Vocab:


    A/B testing
    CRO - Conversion Rate Optimisation
    KPI - Key Performance Indicator
    CTA - Call To Action
    LTV - Lifetime Value
    ROI - Return On Investment
    UX - User Experience



    Let's embark on this journey to not just survive but thrive in the business landscape together. 🖤



    Key timestamps 🎯


    00:00 Assumption
    00:13 EAT
    00:43 Myth busting this misconception
    01:14 Vocab
    02:28 1️⃣ Continuous
    04:16 2️⃣ Validation
    06:46 3️⃣ Comprehensive
    09:24 Wrap up



    Want to take this conversation further? ⁠⁠⁠⁠⁠⁠⁠⁠SIEZE the call ☎️ by scheduling your free consultation⁠⁠⁠⁠⁠⁠⁠⁠ to see how we can collaborate together.

    • 9 min

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