161 episodes

Nick's a seller. Morgan's a marketer. We align go-to-market teams together to win the RIGHT business with better experiments. Tune in for live shows and interviews that will help you learn what to test and try so you can sell (and market!) better to your customers and prospects.

B2B Power Hour Alignd

    • Business
    • 5.0 • 5 Ratings

Nick's a seller. Morgan's a marketer. We align go-to-market teams together to win the RIGHT business with better experiments. Tune in for live shows and interviews that will help you learn what to test and try so you can sell (and market!) better to your customers and prospects.

    161. Using LinkedIn for B2B Sales w/ Social Social

    161. Using LinkedIn for B2B Sales w/ Social Social

    This week we are teaming up with Social Social to go ALL IN on social selling.

    You’ll learn:
    - The benefits of social selling
    - Specific examples and ways social can be used for sales
    - If your company/industry is even a fit for social selling
    - How to navigate employer resistance and rules of engagement
    - How to use comments to your advantage
    - Exactly how much time you should commit to social activities
    - What resource and tools are needed
    - How long it takes to "work"

    Don't miss this one if you work in sales OR want your sales team to do more with social in 2023!

    • 54 min
    160. The GTM Triple Threat in 2023

    160. The GTM Triple Threat in 2023

    What’s the most critical area growth teams can build in 2023?

    An aligned go-to-market.

    This show started with a seller & marketer realizing they were on different paths. They decided to stop complaining about “sales/marketing alignment” and start building in public.

    Season 3 is diving DEEP into what companies need to change to actually sell to new customers

    And it requires more than just a better message 😵‍💫

    Join us for this B2B Power Hour workshop on:
    ✅ Why experiments are winning over playbooks
    ✅ How sales & marketing actually should work together to win
    ✅ How to dial in your experimentation
    ✅ Frameworks to organize chaos

    Join us as we introduce the biggest season to date that will challenge everything we know about reaching and selling to new customers in 2023.

    • 50 min
    159. From Financial Auditor to Senior SDR w/ Caspian Lewke

    159. From Financial Auditor to Senior SDR w/ Caspian Lewke

    Welcome to this special 5-part series on breaking into tech sales. We're hosting special conversations with sellers from non-traditional backgrounds, unpacking their story and discussing what they learned on their journey into tech.

    Caspian Lewke is a Senior SDR at Gong, a conversational intelligence platform. But he actually got started in finance – first a stint at KPMG and then as an investment advisor at Fidelity before transitioning to tech sales. We talk his excellent meme game on LinkedIn, how humor infuses his entire approach, why you should capitalize on your unique strengths -- and how finance prepared him for executive-level conversations.

    Connect with Caspian Lewke: https://www.linkedin.com/in/caspian-lewke/

    • 38 min
    158. From Schoolteacher to Enterprise BDR w/ Fallon Stuart

    158. From Schoolteacher to Enterprise BDR w/ Fallon Stuart

    Welcome to this special 5-part series on breaking into tech sales. We're hosting special conversations with sellers from non-traditional backgrounds, unpacking their story and discussing what they learned on their journey into tech.

    Fallon Stuart was a schoolteacher for middle and high school, but made the career leap into an Enterprise BDR position for One Identity, a cybersecurity firm. We break down the non-linear path from dealing with COVID in classrooms to cold calling executives, developing new skills like cold calling -- and how her classroom planning skills still inform her day-to-day.

    Connect with Fallon Stuart: https://www.linkedin.com/in/fallon-stuart/

    • 36 min
    157. From Four Seasons Supervisor to Enterprise ISR w/ Christyl Tabbert

    157. From Four Seasons Supervisor to Enterprise ISR w/ Christyl Tabbert

    Welcome to this special 5-part series on breaking into tech sales. We're hosting special conversations with sellers from non-traditional backgrounds, unpacking their story and discussing what they learned on their journey into tech.

    Christyl Tabbert started out in hospitality as a Supervisor at Four Seasons. But after a sales stint for a small lock company, she broke into tech sales at Gong. Christyl shares her journey into an enterprise inside sales role, her favorite practice for managing tasks every day, dealing with imposter syndrome -- and how a collaborative sales environment helps accelerate learning.

    Connect with Christyl Tabbert: https://www.linkedin.com/in/christyltabbert/

    • 31 min
    156. From Project Engineer to Account Executive w/ Barrett Unger

    156. From Project Engineer to Account Executive w/ Barrett Unger

    Welcome to this special 5-part series on breaking into tech sales. We're hosting special conversations with sellers from non-traditional backgrounds, unpacking their story and discussing what they learned on their journey into tech.

    Barrett Unger is an Account Executive at Immersa, a data automation startup. Before he got into the startup sales life, he was a project engineer at Unilever (and previously got a degree in Chemistry). He charts his wild career path into sales, hunting for mythical sales codices on the internet, how he gets comfortable with discomfort -- and how navigating projects at Unilever equipped him for tech sales.

    Connect with Barrett Unger: https://www.linkedin.com/in/barrettunger/

    • 39 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

jacoblt99 ,

Awesome content

The content here about outreach, LinkedIn social selling and PLG saas is awesome!

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