B2B to H2H: The Shift to Human-To-Human Marketing | Sofia Silva (Reachdesk)

In today's episode, we welcome Sofia Silva, Demand Generation Manager at Reachdesk. We discussed why building long-term relationships with your audience is the real secret to lasting business success. Sofia highlights the need to ditch the impersonal B2B mindset and get real, emphasizing the human-to-human connections that are at the heart of all business decisions. She also gives us a unique look into how Reachdesk uses its own platform to cultivate strong connections that really leave a mark.

If you have more questions or insights, feel free to reach out to Sofia via LinkedIn or through Reachdesk's website.