B2BSalesMagic Quick Wins: Bite-sized Networking and Referral Building Tips

B2BSalesMagic
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Bite-sized, actionable networking and referral building tips to grow your B2B professional services business, because selling into the C-Suite gets easier with strategic, well-timed referrals.

Episodes

  1. JUN 2

    How to tailor your discovery call for the type of buyer

    ============= CHAPTERS (00:00) Introduction (00:34) Promote the value of meeting (01:23) The 5 Types of B2B Buyers (02:49) Why you need to know the buyer type BEFORE your meeting (02:22) Tip 2: Make sure you have audience fit (05:03) Use a pre-meeting questionnaire (05:27) The 4 questions you need to ask pre-meeting ============= NEXT STEPS 👉 ⁠⁠Register for our next public social »⁠⁠ 👉 Get your Visitors Pass »⁠⁠ ============= B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee. 👉 ⁠⁠LinkedIn⁠⁠ | ⁠⁠Substack⁠⁠⁠ | ⁠⁠YouTube

    7 min

  2. MAY 1

    Maximize referrals through email list & newsletters

    ============= CHAPTERS (00:00) How much of your marketing & sales have you actually validated with your target persona? (00:29) Asking for a referral THROUGH an email list (01:10) What if I don't have an email list? (01:31) Tip 1: Find someone with related expertise (02:22) Tip 2: Make sure you have audience fit (02:46) Tip 3: Explore cross-promotions (03:19) Tip 4: Cross-promotions that are NOT salesy (04:11) Tip 5: Ask for referrals through an email list (05:06) How to maximize your email list ============= NEXT STEPS 👉 ⁠Register for our next public social »⁠ 👉 ⁠Join our networking mastermind community »⁠ ============= B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee. 👉 ⁠LinkedIn⁠ | ⁠Substack⁠⁠ | ⁠YouTube

    6 min

  3. APR 1

    Use referrals to test & validate your sales & marketing

    ============= CHAPTERS (00:00) How much of your marketing & sales have you actually validated with your target persona? (00:23) For Marketing & Sales (01:16) If you're not in a community (01:35) If you're in B2BSalesMagic (02:19) How to get Target Persona Feedback (02:49) Marketing Example - My business card (Before vs. After) (04:09) Sales Example - Intros to lukewarm connections ============= NEXT STEPS 👉 Register for our next public social » 👉 Join our networking mastermind community » ============= B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee. 👉 LinkedIn | Substack⁠ | YouTube

    7 min

  4. MAR 1

    Creating thought leadership isn't as hard as you think

    ============= CHAPTERS (00:00) Are you creating action-oriented thought leadership (00:20) "Don't make me talk to you only to find out you can't help me" (00:49) LinkedIn research on thought leadership (01:36) Checklist for creating action-oriented thought leadership (02:21) ChatGPT prompt for creating thought leadership (03:11) Example of what ChatGPT will return ============= RESOURCES 👉 LinkedIn Thought Leadership Research » 👉 ChatGPT Prompt for Thought Leadership » ============= NEXT STEPS 👉 Register for our next public social » 👉 Join our networking mastermind community » ============= B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee. 👉 LinkedIn | Substack⁠ | YouTube

    4 min

  5. FEB 1

    If your business card was an ad, would anyone click?

    ============= CHAPTERS (00:00) Is your business card optimized for networking (00:36) Take a look at your business card (00:57) What's on the back? (01:36) Compare that to this (02:36) Showcase your content (03:22) Need help writing action-oriented content ============= NEXT STEPS 👉 Register for our next public social » 👉 Join our networking mastermind community » ============= B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee. 👉 LinkedIn | Substack⁠ | YouTube

    3 min

  6. JAN 1

    B2B Referral-Led Prospecting vs. cold-outbound

    ============= CHAPTERS (00:00) Introduction (00:15) Cold-Outbound #Prospecting (#b2bsales) (00:39) Traditional referrals (00:48) Why Referral-Led Prospecting? (01:51) Step 1 - Identify target industries (02:06) Tip - Use LinkedIn industries (03:10) Tip - Industry (not other attributes) (03:33) Tip - Pick industries that you sell the easiest into (04:55) Present your industries to your chapter (05:22) One-click search to for LinkedIn connections (06:41) Tip - Pick contacts that you're willing to make intros to (07:11) Tip - Don't worry about fit (07:50) Step 2 - Create thought leadership (08:10) Tag/invite contacts in target list (08:40) Why being in a community matters (09:15) This is why you don't need to worry about fit (10:02) Tip - The audience will tell us the appropriate next steps (10:24) Tip - Create 2 pieces of thought leadership (11:24) Step 3 - Find current or past employees (11:38) Host research calls (12:03) Step 4 - Make the #referral to the DM (12:32) Exercise - What 4 industries do you want to target? ============= NEXT STEPS 👉 Register for our next public social » 👉 Join our networking mastermind community » ============= B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee. 👉 LinkedIn | Substack⁠ | YouTube

    13 min

  7. 12/01/2024

    Level up your referral intro with just one sentence

    ============= CHAPTERS (00:00) What thought leadership to include with your referral? (00:14) Standard referral (00:51) Thought leadership referral (01:52) Which would you choose? (02:17) How to make this easy (02:46) Exercise - Find 1 post you want to use (03:31) Add to your business card (03:42) What if you didn't find anything? ============= NEXT STEPS 👉 Register for our next public social » 👉 Join our networking mastermind community » ============= B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee. 👉 LinkedIn | Substack⁠ | YouTube

    4 min

  8. 11/01/2024

    Optimize your LinkedIn profile with Linkedin SEO

    ============= CHAPTERS (00:00) Are you easy to find? (00:42) Have you tried to google yourself or search for yourself on LinkedIn? (01:55) How do you make sure people can find you EASILY? (02:47) How LinkedIn search works (03:51) What keywords or phrase do you want to claim? ============= NEXT STEPS 👉 Register for our next public social » 👉 Join our networking mastermind community » ============= B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee. 👉 LinkedIn | Substack⁠ | YouTube

    4 min

  9. 10/01/2024

    Quality referral intros with just 1-click

    ============= CHAPTERS (00:00) Member Directory (00:25) Referral Intro Snippet (01:07) Insightful Question (01:44) Minimum Budget Required (02:07) Ideal Customer & Referral Partner LinkedIn Industries (03:15) Search in LinkedIn (04:44) Referral Directory Template ============= RESOURCES 👉 Referral Directory Template » ============= NEXT STEPS 👉 Register for our next public social » 👉 Join our networking mastermind community » ============= B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee. 👉 LinkedIn | Substack⁠ | YouTube

    5 min

  10. 09/01/2024

    A networking mastermind is a game-changer

    ============= CHAPTERS (00:00) Roadmap (00:31) B2BSalesMgic Guiding Principle (01:40) Activity 1 - Curated Networking Events (02:26) Thought Exercise (02:45) Activity 2 - Networking Strategy Review (04:52) Thought Exercise (05:21) Activity 3 - Target Persona Feedback (07:12) Thought Exercise (07:38) Activity 4 - Referral-Based Prospecting (10:20) Thought Exercise ============= NEXT STEPS 👉 Register for our next public social » 👉 Join our networking mastermind community » ============= B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee. 👉 LinkedIn | Substack⁠ | YouTube

    11 min

  11. 08/01/2024

    Will LinkedIn paid ads bring more webinar registrations?

    ============= CHAPTERS (00:00) Webinar collab results (02:00) LinkedIn paid ad results (03:56) Top 5 lessons learned (05:51) Webinar collab template ============= RESOURCES 👉 Webinar Collab Template » ============= NEXT STEPS 👉 Register for our next public social » 👉 Join our networking mastermind community » ============= B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee. 👉 LinkedIn | Substack⁠ | YouTube

    6 min
  • 11 Episodes

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Bite-sized, actionable networking and referral building tips to grow your B2B professional services business, because selling into the C-Suite gets easier with strategic, well-timed referrals.

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