Back of Napkin: The wild west of podcasts and how brands can stake a claim.

As traditional media continues to fracture, brands are looking elsewhere to reach customers. Will this habit-forming, emerging media territory be the solution for marketers looking to grab the attention of a diverse, young, and affluent audience? We’ll chat with Deborah Clark, senior vice president and general manager of Marketplace – creators of some of the most listened-to audio programming in the country – to get answers.

Episode mentions:

Edison Research
Marketplace
Deborah Clark
Steve Jobs
Apple
MasterCard
Casper Mattresses
Dirty John
Serial
Adam Grant
WorkLife
Warby Parker
Ben Shapiro
Adam Corolla
Gimlet
PRX
Slate
Panoply
Jonathan Van Ness
Getting Curious
Slow Burn
MailChimp
Homecoming
Netflix
David Ridgen
Canadian Broadcasting Company
New York Times
The Daily
Facebook
Black Mirror