35 min
Backsliding on Martech — With Benjamin Bloom #Hashtags, The Gartner Marketing & Communications Podcast
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- Marketing
Chief marketing officers continue to spend on marketing technology, but new Gartner data shows a drastic drop in stack utilization. Where are CMOs going wrong, and what they need to do to stop backsliding on one of their most costly and critical investments?
Chief marketing officers continue to spend on marketing technology, but new Gartner data shows a drastic drop in stack utilization. Where are CMOs going wrong, and what they need to do to stop backsliding on one of their most costly and critical investments?
35 min