Good Business

Illana Burk: Business and Leadership Coach
  • 5.0 (20)
  • 创业
Good Business

Hosted by Illana Burk who has 20 years experience guiding hundreds of entrepreneurial clients in creating profitable, ethically-driven, sustainable businesses based on their life’s work. Good Business is here to teach you how to do great work, make great money, and make a positive impact without feeling like you need a shower afterwards.

  1. What's your bread and butter? | GB74

    2024/11/06

    What's your bread and butter? | GB74

    In this episode of the Good Business Podcast, host Illana Burk delves into the concept of 'bread and butter' offers—the reliable and consistent products or services that sustain your business. She shares her personal journey from web design to partnership coaching, highlighting the importance of these core offerings and their role in creating a stable and meaningful business foundation. Illana also reflects on the significance of simplicity and sustainability over scalability, and how evolvin...

    10 分钟
  2. Time to pivot? Oof. I know. | GB73

    2024/10/22

    Time to pivot? Oof. I know. | GB73

    In this episode, host Illana Burk discusses implementing strategic pivots within your business. Catering to solopreneurs and small business owners, Illana explores how to recognize the need for significant changes, crystallize your unique value proposition, and align your vision with current market trends. The episode features case studies like Instagram and Netflix, emphasizing the importance of adaptability and data-driven decisions to ensure long-term growth and sustainability. Learn about...

    28 分钟
  3. How to decide where to put your energy | GB72

    2024/10/09

    How to decide where to put your energy | GB72

    In this episode, we’re talking about decision-making. Specifically, how do you decide where to put your energy around self-promotion when resources feel limited and it feels like you need to be everywhere all at once? For more details, visit illanaburk.com.Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over. For more of illana around the web:Web: illanaburk.com On T...

    14 分钟
  4. The credibility conundrum | GB71

    2024/09/25

    The credibility conundrum | GB71

    Welcome back to the Good Business Podcast! In this episode, host Illana Burk delves into the concept of credibility—what it is, why it's essential, and how to establish and maintain it, especially in an era rife with misinformation, deepfakes, and AI. The discussion highlights a personal anecdote from TikTok that sparked introspection on her own credibility and digital footprint. She underscores the importance of a strong online presence, both for content creators and business owners, and off...

    11 分钟
  5. The case for enough | GB70

    2024/08/28

    The case for enough | GB70

    In this episode, Illana Burk challenges the relentless chase for 'more' typically associated with business success. She discusses the pervasive culture of endless growth driven by capitalism and its impact on small business owners and entrepreneurs. Instead, Illana advocates for redefining success by embracing the idea of 'enough,' which involves understanding personal values, making informed decisions, and building a sustainable and fulfilling business. She shares practical steps and persona...

    15 分钟
  6. Why your offerings should reflect what's best for you | GB69

    2024/08/13

    Why your offerings should reflect what's best for you | GB69

    In this episode of Good Business, business and leadership expert Illana Burk challenges the traditional notion of niching and discusses why your offerings should reflect what's best for you before they reflect what's best for your clients. While finding a niche may seem daunting, crafting offers aligned with your strengths, weaknesses, and preferred working style can create a niche audience that resonates with your unique approach.Burk also explores how this approach enhances your leadership ...

    11 分钟
  7. Working backwards to work forwards | GB68

    2024/07/30

    Working backwards to work forwards | GB68

    Are you struggling with traditional productivity methods? In this episode of Good Business, we explore 'Backcasting,' a strategic planning approach that could revolutionize the way you set and achieve goals. Discover how this technique allows you to envision your ideal future and work backwards to create a clear path to success. Why does backcasting often outperform traditional forecasting? How can you apply this method to both personal and business objectives? Learn practical ...

    20 分钟
  8. Rage, rage against the dying of the light | GB67

    2024/07/16

    Rage, rage against the dying of the light | GB67

    Welcome back to the Good Business Podcast. Today, we're talking about visibility. It's a big theme for me at the moment, as this week marks the start of "Go for the Know," my very new, very exciting, totally free program for learning and taking action to gain visibility and finally do all the pitching and outreach that you've had on your list forever and aren't currently doing.If you haven't joined "Go For The Know," you still absolutely can. You can join anytime. I would love to have you.Her...

    9 分钟
查看全部 75 集

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关于

Hosted by Illana Burk who has 20 years experience guiding hundreds of entrepreneurial clients in creating profitable, ethically-driven, sustainable businesses based on their life’s work. Good Business is here to teach you how to do great work, make great money, and make a positive impact without feeling like you need a shower afterwards.

信息

  • 创作者
    Illana Burk: Business and Leadership Coach
  • 活跃年份
    2019年 - 2024年
  • 单集
    75
  • 分级
    儿童不宜
  • 版权
    © 2024 Illana Burk | Illana Burk Consulting llc
  • 节目网站
    Good Business

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