Badass Creatives: marketing and business advice for creative entrepreneurs

Mallory Whitfield
  • 4.9 (23)
  • ARTS
Badass Creatives: marketing and business advice for creative entrepreneurs

Do you believe that art, creativity, innovation, and kindness can change the world? If you answered “Heck yeah!” then this is the podcast for you. Badass Creatives is hosted by Mallory Whitfield and features marketing and business advice for creatives, as well as interviews with a diverse range of handmade artists, performers, makers, and creative entrepreneurs. Based in New Orleans, Mallory is an artist, speaker, and author of How to Make Money at Craft Shows. By day, she works in digital marketing, specializing in SEO (search engine optimization), social media, and content marketing. For more information and show notes, visit BadassCreatives.com

  1. A quick Badass Creatives update!

    FEB 18 · BONUS

    A quick Badass Creatives update!

    Hi y'all! It’s been a while since I published the most recent episode of the Badass Creatives podcast, wayyyy back in 2018! As I’m recording this, it’s February 2024, and a LOT has happened since then! Here's a quick update to let you know what's happened & where things are going!   Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.com/@badasscreatives Learn more about the Badass Creatives Marketing Accelerator, a marketing mentorship + community for high-achieving, multi passionate creative business owners: https://www.badasscreatives.com/marketing-accelerator  Get the FREE resource, 100 Marketing Content Ideas for Artists, Makers & Handmade Businesses: https://www.badasscreatives.com/100ideas

    11 min
  2. From Idea Person to Lash-Making Maven {Ingrid Victoria Ruth Anderson}

    08/21/2018

    From Idea Person to Lash-Making Maven {Ingrid Victoria Ruth Anderson}

    Ingrid Victoria Ruth Anderson of Chimera Lashes is a lash designer, makeup artist, and self-proclaimed “idea person” who realized she needed to focus on just one of her ideas in order to make a big impact. Before turning to lashes, she previously created a number of different handmade products including Panties with a Pocket and The Crocheted Beard. In this episode, we also talk about finding a business partner to help balance the business side of things with the more creative aspects of running a business.   Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.com/@badasscreatives Get the FREE resource, 100 Marketing Content Ideas for Artists, Makers & Handmade Businesses: https://www.badasscreatives.com/100ideas   Find the show notes for this episode at: https://www.badasscreatives.com/podcast-episodes/episode-037-chimera-lashes-ingrid-victoria-ruth-anderson

    39 min
  3. Legal Basics for Creative Business Owners {Wesley Henderson}

    07/21/2018

    Legal Basics for Creative Business Owners {Wesley Henderson}

    Wesley Henderson is an “entrepreneur’s lawyer” based in Charleston, South Carolina. In this episode, we talk about the legal basics of starting a new small business, such as forming a legal business entity like an LLC, as well as the basic kinds of contracts a small business might need to protect themselves. We also talk about some intellectual property basics, such as trademarks and fair use, as they pertain to artists and creatives.   Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.com/@badasscreatives Get the FREE resource, 100 Marketing Content Ideas for Artists, Makers & Handmade Businesses: https://www.badasscreatives.com/100ideas   Find the show notes for this episode at: https://www.badasscreatives.com/podcast-episodes/episode-036-legal-basics-for-creative-business-owners-wesley-henderson

    1h 8m
  4. Art Licensing, Developing a Cohesive Brand, and Taking Risks {Jeanetta Gonzales}

    07/08/2018

    Art Licensing, Developing a Cohesive Brand, and Taking Risks {Jeanetta Gonzales}

    Jeanetta Gonzales is a Los Angeles-based artist, illustrator, surface pattern designer, coach and brand consultant for artists. In this episode, we talk about art licensing and Jeanetta shares her advice for developing a cohesive and authentic brand. She also shares how she made the leap from a day job with Mattel designing packaging for Barbie to working on her own.   Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.com/@badasscreatives Get the FREE resource, 100 Marketing Content Ideas for Artists, Makers & Handmade Businesses: https://www.badasscreatives.com/100ideas   Find the show notes for this episode at: https://www.badasscreatives.com/podcast-episodes/episode-035-art-licensing-branding-jeanetta-gonzales

    40 min
  5. Make Time for What Matters Most {Alexandra Franzen}

    06/17/2018

    Make Time for What Matters Most {Alexandra Franzen}

    Alexandra Franzen is a writer, consultant, and entrepreneur based in Portland, Oregon. Her writing about creativity, productivity, goal-setting, handling adversity, disappointment, and fear, and how we can all use our gifts to create a positive ripple in the world has been featured in places like Time, Forbes, Newsweek, The Huffington Post, and Lifehacker. Her newest book is called You’re Going to Survive. It’s a book about how to deal with stressful, discouraging times in your career, including dealing with negative online reviews. (Alex helped her partner Brandon open a restaurant, and dealing with online trolls and 1-star Yelp reviews is something she’s had some personal experience with!) While Alexandra has a significant online following of her articles and email newsletter, she no longer uses any form of social media. We talk about what led her to make that choice and how she runs a thriving business without being on social media. We also talk about scheduling “life” first, the importance and joy of tiny projects, and how to say “no” in a thoughtful, helpful way that can leave the other person better off.   Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.com/@badasscreatives Get the FREE resource, 100 Marketing Content Ideas for Artists, Makers & Handmade Businesses: https://www.badasscreatives.com/100ideas   Find the show notes for this episode at: https://www.badasscreatives.com/podcast-episodes/episode-034-professional-writer-alexandra-franzen

    32 min
  6. Do The Thing You Wanna Do {Midori Tajiri-Byrd}

    05/29/2018

    Do The Thing You Wanna Do {Midori Tajiri-Byrd}

    Midori Tajiri-Byrd is a master at juggling multiple creative pursuits. As a descendant of Japanese samurai, she grew up in a family of artists and attended the School of the Art Institute of Chicago. These days, she makes her living as a professional makeup artist and she performs drag as LibeRaunchy the BeauxQueen. I met Midori while we were doing Cycle 2 of the New Orleans Drag Workshop in 2014. We recorded this episode in her art studio, where we were joined by local photographer Jason Kruppa.   Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.com/@badasscreatives Get the FREE resource, 100 Marketing Content Ideas for Artists, Makers & Handmade Businesses: https://www.badasscreatives.com/100ideas   Find the show notes for this episode at: https://www.badasscreatives.com/podcast-episodes/episode-033-drag-makeup-artist-midori-tajiri-byrd

    45 min
  7. Becoming A Children’s Book Illustrator {Tarsila Krüse}

    04/29/2018

    Becoming A Children’s Book Illustrator {Tarsila Krüse}

    Tarsila Krüse is an award-winning children's book illustrator living in Dublin, Ireland. Originally from Brazil, she got her start designing souvenirs after moving to Ireland 11 years ago. In this episode, she shares her creative process, how she transitioned to illustrating children’s books, and what it’s like to work with publishers.   Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.com/@badasscreatives Get the FREE resource, 100 Marketing Content Ideas for Artists, Makers & Handmade Businesses: https://www.badasscreatives.com/100ideas   Find the show notes for this episode at: https://www.badasscreatives.com/podcast-episodes/episode-032-childrens-book-illustrator-tarsila-krse

    29 min
  8. Creating A Business-Minded Music Career {Robin Barnes}

    04/14/2018

    Creating A Business-Minded Music Career {Robin Barnes}

    Robin Barnes, aka the “Songbird of New Orleans” grew up in a musical family and now sees herself as a cultural ambassador of New Orleans. In this episode, she shares how her background in business helped her to create a successful career in music, and how a life-changing health scare inspired her to start her second business, Move Ya Brass, a cardio fitness training program.   Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.com/@badasscreatives Get the FREE resource, 100 Marketing Content Ideas for Artists, Makers & Handmade Businesses: https://www.badasscreatives.com/100ideas   Find the show notes for this episode at: https://www.badasscreatives.com/podcast-episodes/episode-031-robin-barnes-business-minded-music-career

    51 min
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4.9
out of 5
23 Ratings

About

Do you believe that art, creativity, innovation, and kindness can change the world? If you answered “Heck yeah!” then this is the podcast for you. Badass Creatives is hosted by Mallory Whitfield and features marketing and business advice for creatives, as well as interviews with a diverse range of handmade artists, performers, makers, and creative entrepreneurs. Based in New Orleans, Mallory is an artist, speaker, and author of How to Make Money at Craft Shows. By day, she works in digital marketing, specializing in SEO (search engine optimization), social media, and content marketing. For more information and show notes, visit BadassCreatives.com

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