Balancing AI & Human Touch: How to Automate CX Without Losing Trust with Lindsay Tramel - Jones

 Discover why social care is the secret sauce to your brand's CX strategy. We're talking eye-popping stats, case studies that inspire, an actionable insights to transform how you engage with customers online.  If you're ready to take your social care to the next level, read our report and let's turn conversations into unforgettable experiences -together.

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AI and automation can transform customer experience (CX)—but only when done right. If brands rely too much on AI, they risk losing the human connection that builds trust and loyalty.

In this episode of The Social Media CX Podcast, I sit down with Lindsay Tramel-Jones, founder of Fierceified Creative & Consulting, to talk about how small businesses can leverage AI and automation effectively—without making customers feel like they’re talking to a robot. We dive into real-world examples of brands using automation for customer care, including how one business used SMS automation to enhance the customer experience and boost efficiency.

What You’ll Learn in This Episode:

🤖 How to use AI for CX without sacrificing authenticity

💡 The 3 key criteria for choosing AI tools for small businesses

📢 Why transparency matters—your customers should know when they’re talking to a bot

🚀 How one business used SMS automation to improve customer service without losing the personal touch

🔑 The biggest automation pitfalls to avoid

If you're wondering how to balance AI efficiency with human connection, this episode is packed with actionable insights!