28 min

E-commerce Expert Matthew Lawson of Ribble Cycles: Balancing Tradition and Innovation in eCommerce The E-commerce Toolbox: Expert Perspectives

    • Management

In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Matthew Lawson, Chief Digital Officer at Ribble Cycles, to unveil his strategies on how legacy brands can effectively drive digital performance, the importance of staying true to your brand's core values, and top trends that can help you deliver sustainably to your KPIs.

In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Matthew Lawson, Chief Digital Officer at Ribble Cycles, to unveil his strategies on how legacy brands can effectively drive digital performance, the importance of staying true to your brand's core values, and top trends that can help you deliver sustainably to your KPIs.

28 min