Ditching Hourly

Jonathan Stark
  • 4.7（53則評分）
  • 商業
  • 隔週更新
Ditching Hourly

For freelancers, consultants, and other independent professionals who want to make more and work less without hiring.

  1. 10月15日

    Barry LaBov - The Power of Differentiation

    Author, founder, and CEO Barry LaBov joined me on Ditching Hourly to geek out about niching down - while walking me through the five-step process he describes in his book The Power of Differentiation. Barry's Bio: Barry LaBov is the founder and CEO of LABOV Marketing Communications and Training. He is a two-time Ernst & Young Entrepreneur of the Year recipient and an inductee into the Entrepreneur of the Year Hall of Fame. He is also a Better Business Bureau Torch Awards for Ethics recipient. Under his leadership, LABOV Marketing Communications and Training has received the Indiana Growth 100 Award six times, was named Small Business of the Year and recognized as one of the Best Places to Work in Indiana. Additionally, LABOV’s client work has been honored with nearly 100 national and regional awards. Barry's links: The Power of DifferentiationBarry's biz websiteBarry's personal siteBarry's LinkedIn ---- What if your ideal buyers looked forward to getting an email from you. every. single. day? That’d be pretty sweet, right? But how would you get started... Email365 will show you the way. Sign up to get notified about the next session before "life happens" and you forget: KEEP ME IN THE LOOP » I hope to see you in the next session of Email365!

    1 小時 2 分鐘

  2. 10月8日

    Russ Waddell - The “Secret” To Successfully Going Out On Your Own

    Guest Russ Waddell joined me on Ditching Hourly to explain how he successfully went out on his own for the first time after more than a decade as a full-time employee. Guest Links: https://www.russwaddell.com/https://www.linkedin.com/in/russell-waddell/ ---- What if your ideal buyers looked forward to getting an email from you. every. single. day? That’d be pretty sweet, right? But how would you get started... Email365 will show you the way. Sign up to get notified about the next session before "life happens" and you forget: KEEP ME IN THE LOOP » I hope to see you in the next session of Email365!

    56 分鐘

  3. 9月24日

    Zach Stevens - Year Two of Running a Subscription-Based Service Business

    Zach Stevens, co-founder of Conversion Factory, came back on Ditching Hourly to give an update about how things are going with his “all-you-can-eat” subscription-based service business after two years in business. Zach's Links Conversion FactoryZach's LinkedInZach's TwitterOther Links MicroConfTiny SeedFreePikVisual ElectricSomewhere ---- What if your ideal buyers looked forward to getting an email from you. every. single. day? That’d be pretty sweet, right? But how would you get started... Email365 will show you the way. Sign up to get notified about the next session before "life happens" and you forget: KEEP ME IN THE LOOP » I hope to see you in the next session of Email365!

    48 分鐘

  4. 9月17日

    Shaun Jardine - Ditch The Billable Hour! Implementing Value-Based Pricing in a Law Firm

    Author of Ditch The Billable Hour!, Shaun Jardine, joined me on Ditching Hourly to explain how he transitioned his 240-person law firm off the billable hour.  Shaun's Links Shaun's BookShaun's WebsiteShaun's LinkedInShaun's TwitterThe book Shaun mentioned: Our Iceberg Is Melting by John Kotter ---- What if your ideal buyers looked forward to getting an email from you. every. single. day? That’d be pretty sweet, right? But how would you get started... Email365 will show you the way. Sign up to get notified about the next session before "life happens" and you forget: KEEP ME IN THE LOOP » I hope to see you in the next session of Email365!

    39 分鐘

  5. 9月10日

    Alex M H Smith - No BS Business Strategy

    The author of No Bullsh*t Strategy and founder of Basic Arts, Alex M H Smith, joined me on Ditching Hourly to discuss what business strategy is, why it matters, and how to get started. Chapters 00:00 Introduction and Background03:00 Defining Strategy and the Importance of Unique Value07:53 Trade-Offs: Creating Space for Unique Value13:36 Strategy vs. Being Better than the Competition19:26 Applying Strategy at Different Levels33:32 Creating Unique Value: Double Down on Your Strengths36:22 The Role of Strategy in Motivating Action49:22 Using LinkedIn as a Marketing Tool for Service-Based Businesses56:18 Sharing Your Unique Point of View through Writing and Speaking01:00:26 The Importance of Marketing and Innovation in BusinessAlex's Links: Alex on LinkedInBasic Arts WebsiteNo Bullsh*t Strategy BookAI-Generated Notes: In this conversation, Jonathan and Alex discuss the concept of strategy and how it applies to businesses. They explore the importance of delivering unique value and finding a white space in the market. Alex emphasizes that strategy is not about being better than the competition but about offering something different and making trade-offs. They also touch on the relationship between strategy and positioning and how strategy can be applied at different levels, from businesses to individual employees. In this conversation, Jonathan and Alex discuss the importance of creating unique value in business. They explore how companies like Southwest Airlines and Domino's Pizza have successfully differentiated themselves by removing certain aspects of their industry and focusing on their strengths. They emphasize the need to identify what sets you apart and double down on those strengths. They also discuss the role of strategy, marketing, and innovation in creating unique value. Alex shares his insights on strategy and how it is half about deciding what to do and half about motivating people to do it. They also touch on the importance of LinkedIn as a marketing tool for solopreneurs and service-based businesses. Takeaways Strategy is about delivering unique value and finding a white space in the market.Being better than the competition is not a strategy; it's important to offer something different.Trade-offs are necessary to create space for unique value.Strategy can be applied at different levels, from businesses to individual employees. To create unique value, identify what sets you apart and double down on your strengths.Strategy is half about deciding what to do and half about motivating people to do it.Sound Bites "Strategy is the unique value that your business puts out there into the world.""Better equals the same. Better simply means we do the same as everyone else, but a little bit more.""Strategy is when you draw a circle around everything and you have a set blueprint that tells you what to do with the product, what to do with the distribution, what to do with the marketing.""They pulled away every single thing that is necessary to serve business customers adequately, which no one would ever do because business customers are the most lucrative type of customer.""Look around at your competitors and pick the things that you're not that good at anyway and just stop doing them. Double down on the things that are already your superpower.""Strategy is half about deciding what you're going to do and half about motivating people to do it." ---- What if your ideal buyers looked forward to getting an email from you. every. single. day? That’d be pretty sweet, right? But how would you get started... Email365 will show you the way. Sign up to get notified about the next session before "life happens" and you forget: KEEP ME IN THE LOOP » I hope to see you in the next session of Email365!

    53 分鐘

  6. 8月20日

    Pranav Kale - Reverse LinkedIn Interview

    LinkedIn Ghostwriter Pranav Kale joined me on Ditching Hourly to do a reverse interview about what I've learned during my recent experiment of posting daily on LinkedIn. Pranav’s Links:  Website: https://www.pranavkale.com/LinkedIn: https://www.linkedin.com/in/pranavkale120/ ---- What if your ideal buyers looked forward to getting an email from you. every. single. day? That’d be pretty sweet, right? But how would you get started... Email365 will show you the way. Sign up to get notified about the next session before "life happens" and you forget: KEEP ME IN THE LOOP » I hope to see you in the next session of Email365!

    1 小時 8 分鐘

  7. 8月13日

    Matt Kerbis - Bridging the Justice Gap with Subscription Legal Services

    Matt Kerbis, also known as the Subscription Attorney, joined me on Ditching Hourly to share his novel approach to ditching hourly billing in the legal space with a subscription model. Matt's bio from his website: ”My name is Mathew Kerbis, I’m The Subscription Attorney, and I believe subscriptions can help bridge the access to justice gap and incentivize attorneys to modernize and scale their practice like never before.” Matt's links:Website: https://www.lawsubscribed.com/about LinkedIn: https://www.linkedin.com/in/kerbisverse/ Substack: https://substack.com/@lawsubscribed The Law For Kids Podcast:https://www.lawforkidspodcast.com/ AI-Generated Info:Summary In this conversation, Jonathan Stark interviews Matt Kerbis, also known as the Subscription Attorney, about his novel approach to ditching hourly billing in the legal space with a subscription model. Matt explains how he offers affordable and accessible legal services through different subscription tiers based on the client's needs. He discusses the pricing structure, the scope of services provided, and the use of automation tools to streamline his practice. Matt also addresses the challenges and benefits of implementing a subscription model in the legal industry. Mathew Kerbis discusses his unique subscription-based law firm model and the client experience. He explains that while his model is one of a kind, there are other attorneys using the subscription model in different ways. Mathew highlights the importance of educating clients about the subscription model and the client portal. He also discusses the challenges of marketing a new business model and the slow process of building traction. Mathew emphasizes the value of problem avoidance and the benefits of being a generalist in the legal space. He advises those interested in experimenting with subscription models to start narrow and go broad. Takeaways Matt Kerbis offers affordable and accessible legal services through a subscription model.The pricing structure includes different tiers based on the client's needs, with options for individuals, freelancers, and business owners.Matt uses automation tools and no-code solutions to streamline his practice and deliver services efficiently.Churn is a key consideration in the subscription model, and Matt focuses on delighting his clients to reduce churn and increase client satisfaction.While a pure subscription model may not work for all legal services, a hybrid approach combining subscriptions and alternative fee-based pricing can be effective. Mathew Kerbis has a unique subscription-based law firm model that is one of a kind.Educating clients about the subscription model and the client portal is crucial for their understanding and comfort.Marketing a new business model can be challenging, especially in the legal space.Building traction and gaining clients takes time and persistence.Problem avoidance is a valuable selling point, and being a generalist can be advantageous in the legal industry.For those interested in experimenting with subscription models, starting narrow and going broad is a recommended approach.Sound Bites "I'm the subscription attorney because I was sick and tired of billing time as an attorney."—MK"My whole goal was accessibility while also still trying to be profitable."—MK"People don't like talking to their lawyer. They have better things to do in their life."—MK"There are probably hundreds of attorneys using the subscription model in some way."—MK"I make it really easy to schedule a ‘no legal advice’, 15-minute introductory call with me."—MK ---- What if your ideal buyers looked forward to getting an email from you. every. single. day? That’d be pretty sweet, right? But how would you get started... Email365 will show you the way. Sign up to get notified about the next session before "life happens" and you forget: KEEP ME IN THE LOOP » I hope to see you in the next session of Email365!

    51 分鐘

  8. 7月23日

    Ben Zettler - Pricing Tactics For Digital Agencies

    Ben Zettler, owner and founder of Zettler Digital, joined me on Ditching Hourly to discuss pricing tactics for agencies. Ben's Links: Zettler DigitalBen's LinkedInAI-Generated Stuff: SUMMARY Ben Zettler, owner and founder of Zettler Digital, joins Jonathan Stark to discuss value pricing for agencies. Ben shares his background in sports and how he transitioned into building his agency. They discuss the initial conversations with potential clients, the importance of understanding their needs and goals, and how to convert those conversations into proposals. Ben also talks about the value of offering free work, conducting audits, and providing strategy sessions to build trust with clients. They explore the use of data to quantify the potential impact of their services and the challenges of pricing for smaller businesses. Ben Zettler discusses the ideal clients for his agency and the different options he offers them. He emphasizes the importance of working with decision-makers and the challenges of communicating value in proposals. Ben also talks about the shift in his business from project-oriented work to retained services. He shares his experience with client churn and the need to constantly find new opportunities. Ben provides insights into pricing and the difficulties of structuring fees for ongoing services. He concludes by highlighting the value of LinkedIn for marketing and networking. TAKEAWAYS Understanding the client's needs and goals is crucial in creating a proposal for value pricing.Offering free work, such as audits and strategy sessions, can help build trust with potential clients.Quantifying the potential impact of services using data can help justify pricing.Smaller businesses may be more hesitant to share revenue information, but it is important to understand the potential impact of services.The market has shifted towards longer decision timelines and more evaluation of service providers. Working with decision-makers is ideal in most situations, regardless of the size of the business.Communicating value in proposals can be challenging, especially when clients compare prices to other services.Shifting from project-oriented work to retained services can provide stability and consistent revenue.Client churn is inevitable, so it's important to constantly find new opportunities and maintain a marketing engine.Pricing ongoing services can be difficult, and it's important to consider the value provided and the client's budget.LinkedIn is a valuable platform for marketing and networking in the services industry.CHAPTERS 00:00 Introduction and Background08:14 Offering Free Work to Build Trust17:17 Converting Conversations into Proposals23:03 Quantifying the Potential Impact of Services27:26 Challenges of Pricing for Smaller Businesses31:07 The Shifting Market for Service Providers35:44 Shifting to Retained Services41:15 Dealing with Client Churn46:19 Pricing Ongoing Services53:11 Leveraging LinkedIn ---- What if your ideal buyers looked forward to getting an email from you. every. single. day? That’d be pretty sweet, right? But how would you get started... Email365 will show you the way. Sign up to get notified about the next session before "life happens" and you forget: KEEP ME IN THE LOOP » I hope to see you in the next session of Email365!

    55 分鐘
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4.7
（滿分 5 顆星）
53 則評分

簡介

For freelancers, consultants, and other independent professionals who want to make more and work less without hiring.

資訊

  • 創作者
    Jonathan Stark
  • 活躍年代
    2016年 - 2024年
  • 集數
    355
  • 年齡分級
    兒少適宜
  • 版權
    © @2023 Ditching Hourly
  • 節目網站
    Ditching Hourly

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