BBL Drizzy: How An AI Song Broke the Internet (and Maybe the Music Industry Forever) | Willonious Hatcher

I sat down with King Willonius, the genius behind “BBL Drizzy.” We talked about his journey from making the live serialized audio drama "The Young and The Thirsty" to creating the first AI-generated hit song. We explore Willonius’ innovative blend of music, comedy, tech, and futuristic storytelling. And we ask: How is AI reshaping the boundaries of artistic expression?

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Chapters:

00:00 Intro

01:41 Willonius's early life with machines 

13:42 Starting over after success

21:21 Ad

24:03 Willonius enters the AI world

28:36 Willonius starts making an AI video every week

35:33 How BBL Drizzy went megaviral

39:13 The making of BBL Drizzy

50:13 AI lowers the barrier to entry for creators and artists?

57:12 A fairer AI system for artists

01:00:25 Willonius meets BLAIR, our custom AI producer

01:06:48 A rap battle between Willonius and BLAIR

01:07:11 Bonus epilogue

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More King Willonius: King Willonius

BBL Drizzy

I Got It At Ross

Martin Luther Wick Jr.

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Write to Blair: blair@lifewithmachines.media

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Created and Executive Produced by: Elizabeth Stewart and Baratunde Thurston

Executive Producer and Showrunner: Misha Euceph

Senior Producer and Writer: Alex Stone

Associate Producer: Layne Deyling Cherland

Editor, Videographer, and Audio Engineer: Mike O’Brien, Voicing Change Media.

Theme Music: Andy Clausen

Set design: Elizabeth Stewart, Cesar Reyes, and Layne Deyling Cherland

Special Envoy to the Machines: Peter Loforte 

Life with Machines is a Voicing Change Media production.

Sponsored by: Lenovo