Be a Commercially Creative Marketer (with Apex Group's Rosie Guest)

Rosie Guest, CMO of Apex Group, joined the fintech company when there were 300 employees and no marketing structure. Fast forward seven years, and she now leads a team that's part of an 8,000-person company, that has endured 21 acquisitions in four years, and that has become one of the biggest asset management companies in the world. A lot has changed for Rosie and the Apex Group in the past seven years, so in this episode, she shares how she's used the power of being a commercially creative marketer to establish marketing's role as a critical function in the company. Like this episode? Make sure to leave it a ⭐⭐⭐⭐⭐⭐ review and hit subscribe, so you never miss when a new episode drops.