Be a Marketer with Dave Charest Constant Contact

Despite being a newspaper, the Osprey Observer effectively utilizes digital tools like email marketing and social media. The key to running a successful local paper, for Marie, is being deeply involved in and committed to the local community. Her team focuses on covering local good news and events, and the relationships they build with local advertisers and readers.

"We laser focus on what we do. We provide customer service. We try to provide all the best services for our small businesses, and we just have to stay laser-focused," Marie explains. 

Being a part of the community and engaging in local events has helped create a strong brand for the Osprey Observer.

Listen to Marie share valuable insights on embracing the local community, the power of good news, and leveraging digital tools for better engagement, with host Dave Charest, director of small business success at Constant Contact.

👉 Are you a Constant Contact customer with a burning marketing question? Go here for a chance to have your question featured in an upcoming episode.

Resources:
Get Marie Gilmore’s FREE Kindle book: Open for Business! Now what? Find your local chamber of commerce A/B test an email subject line with Constant ContactMeet Today’s Guest: Marie Gilmore from Osprey Observer
📰 What she does: Marie is the Managing Editor and Publisher for Osprey Observer, which started as a newsletter and now has grown into four local editions, covering the areas of southeast Hillsborough County.

💡 Key quote: “We all live and work in this community. That’s who we need to support.” - Marie

👋 Where to find her: LinkedIn 

👋 Where to find Osprey Observer: Website | Instagram | Facebook
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Thinking about importing purchased contacts into your Constant Contact account? In this episode, Dave Charest, director of small business success at Constant Contact, and Kelsi Carter, the team’s brand production coordinator, discuss why you should avoid importing purchased contacts into your account and how to grow your email list organically.

Listen in to hear how/why: 
Email marketing is permission-based and importing purchased contacts is not recommended due to regulations, ethics, and effectiveness.Purchased contact lists can damage a business's reputation and sender status, and are against Constant Contact's terms of service.Organic list building is the best approach to email marketing, using sign-up tools and offering incentives to attract subscribers.The success of email marketing depends on the quality of the contact list and the relevance of the content.Constant Contact provides various tools to collect email addresses and grow lists organically.
Resources:

Why Your Business Can’t Afford to Use Purchased Email ListsConstant Contact’s email permission policyEmail Sign-Up Tools to Help You Grow Your List and Your Business
Are you a Constant Contact customer with a burning marketing question? Go here for a chance to have your question featured in an upcoming episode. 
If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.

Identifying and understanding who your key customers are is a crucial part of marketing for Clif Johnson, especially if you’re targeting diverse audiences like professionals and consumers. 

"You really have to put on kind of two marketing hats. You have to understand the needs of both of those customers and really be able to cater to them in order to effectively market to them,” says Clif.

Once you know your audience, you can start providing them with targeted content with the help of segmentation to enhance marketing efforts.

And while initial sales are important, repeat sales indicate effective relationship management.

On this episode, Clif and host Dave Charest, director of small business success at Constant Contact, dive into the importance of understanding key customers, repeat business, and the role of Constant Contact in their marketing.
👉 Are you a Constant Contact customer with a burning marketing question? Go here for a chance to have your question featured in an upcoming episode.
Resources:

Top Ecommerce Integrations to Help You Sell More

Create and manage contact lists

Create a segment of contact by choosing specific criteria
Meet Today’s Guest: Clif Johnson from Pablo Designs
⚡What he does: Clif is the Director of Global Sales and Marketing at Pablo Designs. Pablo Designs is a manufacturer and distributor of interior lighting that challenges traditional design metaphors. Their mission is to create designs that deepen the relationship between objects, their users, and their environment.

💡 Key quote: “Storytelling sells and engages far better than numbers on a spreadsheet. You can have the best product in the world, but if you're not telling a story around it…you're going to not only lose people's attention, but in many cases, you're probably going to bore them to tears.”

👋 Where to find him: LinkedIn 

👋 Where to find Pablo Designs: Website | Instagram | Facebook | LinkedIn
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Wondering how ‌nonprofit organizations can use email marketing effectively? In this episode, Dave Charest, director of small business success at Constant Contact, welcomes Kelsi Carter, the team’s new brand production coordinator. They go on to discuss the importance of storytelling, segmentation, and frequency in email marketing. 

Listen in to hear how why: 
Storytelling and inclusivity are crucial in nonprofit marketing and why you must focus on the impact of donors' support.Segmentation and automation are vital for sending relevant content and improving engagement.You should optimize emails for mobile viewing, as many people check emails on their phones.Sending emails at least twice a month with limited content (three sections beyond the intro) for easy scanning, may be best for you.Prioritizing and acting on one thing at a time is key to getting things done.Resources:
Top 7 Nonprofit Marketing Integrations to Increase EngagementAchieve your marketing goals with Constant Contact's integrations_zapier Constant Contact Integrations
Are you a Constant Contact customer with a burning marketing question? Go here for a chance to have your question featured in an upcoming episode. 
If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.

For Corissa Saint Laurent, building relationships, understanding your audience, and leveraging email marketing are key ingredients for success.

And when it comes to growing along with your business, it’s all about focusing on activities that align with your skills and passions while delegating tasks that fall outside your expertise.
 
"The goal should be to get to a place where you use your time doing the things you should be doing. Avoid the things that aren't in your skillset or that you're not passionate about," says Corissa. 

On this episode, Corissa and host Dave Charest, Director of Small Business Success at Constant Contact, delve into the art of building relationships, understanding your audience, and the significance of marketing in connecting with customers. 

👉 Are you a Constant Contact customer with a burning marketing question? Go here for a chance to have your question featured in an upcoming episode.

Resources:
2024 Online Marketing Calendar: Template and Marketing HolidaysMeet Today’s Guest: Corissa Saint Laurent, speaker, podcaster, and retreat leader

🎧  What she does: Corissa is a professional speaker, podcaster, and retreat leader. She not only helps businesses grow, but she also helps its people grow along with it. As host of The Everyday Mystic, she delivers practical spiritual guidance for a life of greater meaning, higher purpose, and true joy.

💡 Key quote: “The more you can provide value to your customers, build those relationships, and ultimately build loyalty. Those people become promotional agents for you. They're talking about you to others.”

👋 Where to find her: Website | Podcast | LinkedIn | Instagram

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Wondering how to better market new in-person events/classes? In this episode, Dave Charest, director of small business success at Constant Contact, shares how understanding your audience, utilizing integrations, creating a clear progression path, building urgency, and leveraging different platforms can help you reach and engage your target market more effectively. 

Listen in to hear how to: 
Understand your buying audience and segment lists by age groups for targeted marketing.Use integrations between management software and marketing tools for more efficient marketing.Create a clear progression path for customers and get feedback from VIP customers.Build urgency with registration deadlines and focus on one call-to-action per email.Leverage different platforms like Facebook events to extend your reach.Resources:

Achieve your marketing goals with Constant Contact integrations
Create and manage tags with Constant Contact
Create a segment of contacts in Constant Contact by choosing specific criteria
Create a ​​Constant Contact Survey Page
DaySmart Recreation Constant Contact Integration

Are you a Constant Contact customer with a burning marketing question? Go here for a chance to have your question featured in an upcoming episode. 
If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.