Beating The Drum

Margot Leong
  • 4.8 (17)
  • MARKETING
Beating The Drum

Beating The Drum is a podcast that delves into the art and science of customer advocacy. Every company dreams about having customers that will sing their praises—and on this show, we’ll explore what goes on behind the scenes to make that happen. Join host, Margot Leong, as she interviews customer marketing and advocacy leaders from around the globe to uncover how they create, nurture, and mobilize customer evangelists at scale.

  1. 08/30/2023

    Saying Goodbye and Reflecting on Three Years of Beating The Drum with Margot Leong

    On this final episode of Beating The Drum, I had a fantastic conversation with my friend and fellow customer marketer, Pida Pairawan, where I reflect on the past three years of doing this podcast, some of my favorite conversations and how they’ve influenced my professional and personal life, and some advice for customer marketers who...

    41 min

  2. 07/25/2023

    Takeaways From Forrester’s B2B Summit and Expanding Your Customer Marketing Skillset with Irwin Hipsman

    Irwin Hipsman is the Customer Marketing Director at Forrester and Top 100 CMA Influencer. Irwin was recently at Forrester’s B2B Summit North America, and he came away excited about the themes he noticed from the keynote sessions that are directly relevant to customer marketing, especially in encouraging marketers as a whole to be much more...

    34 min

  3. 07/05/2023

    Boosting Community Engagement and Moving From Sales to Customer Marketing with Sepideh Pairawan

    Sepideh (Pida) Pairawan is the Customer Marketing Manager at People.ai. Prior to that, she was the Customer Marketing and Community Manager at Rubrik for several years. We talked about how she was able to increase annual engagement in their customer community to 65%, hitting the ground running in customer advocacy as a former SDR...

    28 min

  4. 06/06/2023

    Reducing Customer Time to Value and Building Your Personal Brand with Nick Bennett

    Nick Bennett is the Host of the Anonymous Marketer Podcast and a B2B SaaS Marketing Advisor. He is also a B2B marketing content creator with over 50,000 followers on LinkedIn and has a wide variety of marketing experience ranging from customer marketing and evangelism to partner marketing to field marketing. We spoke about one of...

    37 min

  5. 05/16/2023

    Tips On Customer Marketing Attribution and Career Progression with Leslie Barrett

    Leslie Barrett is Senior Director, Customer Marketing & Evangelism at Sendoso. She is also a Top 25 CMA Influencer and runs the customer marketing-focused newsletter, CMA Soulmate. Leslie was on the podcast more than two years ago and she came back to share how her role has evolved since, her framework for career progression and...

    26 min

  6. 04/25/2023

    Diversity in Customer Storytelling: Why It Matters and How To Advocate For More with Pascale Royal

    Pascale Royal is the Director of Executive Customer Programs at Coupa Software and has been in customer marketing for over 15 years at previous companies like ServiceNow and Citrix. Pascale believes that customer marketers have a significant level of influence when it comes to brand storytelling due to the customers that we choose to showcase....

    47 min

  7. 04/11/2023

    Top Takeaways From Uplift Content’s 2023 SaaS Case Study Report with Emily Amos

    Emily Amos is the Founder of Uplift Content, a boutique B2B SaaS content creation studio. She came on the show to share her favorite insights from Uplift’s recent 2023 SaaS case study report, which surveyed over 100 marketers to learn how they’re utilizing case studies. We chat about how companies are measuring the success of...

    41 min

  8. 03/21/2023

    Learnings From Switching To A New Role as Chief of Staff to the CCO with Brittany Rolfe Hillard

    On this episode, we were joined by Brittany Rolfe Hillard, whom many of you are familiar with since she’s been a repeat guest on the show. She was previously running customer engagement and advocacy at WalkMe, and has since transitioned into a role as Chief of Staff to their Chief Customer Officer and is enjoying...

    42 min
See All (81)

4.8
out of 5
17 Ratings

About

Beating The Drum is a podcast that delves into the art and science of customer advocacy. Every company dreams about having customers that will sing their praises—and on this show, we’ll explore what goes on behind the scenes to make that happen. Join host, Margot Leong, as she interviews customer marketing and advocacy leaders from around the globe to uncover how they create, nurture, and mobilize customer evangelists at scale.

Information

  • Creator
    Margot Leong
  • Years Active
    2020 - 2023
  • Episodes
    81
  • Rating
    Clean

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