Becoming Preferred

Michael Vickers
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Becoming Preferred

In this informative and practical podcast, Michael and his guests share the latest strategies and tactics to help you become the preferred provider (the emotional favorite) in the markets you serve. The key insights and strategies discussed, come from Michael's experience working with many of the finest brands in business today and his guest interviews will inspire you, educate you, and give you the tools you need to be successful in today's turbulent and competitive marketplace.

  1. Marty Park – Tame and Master Your Business

    -4 J

    Marty Park – Tame and Master Your Business

    SEASON: 4 EPISODE: 21 Episode Overview: Let’s face it, running and growing a business as an entrepreneur in today’s competitive marketplace can be daunting. Whether it's operational challenges, differentiating yourself from the competition with your products or services, or evolving from just surviving to thriving, is the goal for every entrepreneur or business professional. If you are ready to level up your business, smash through your ceilings to reach business mastery and life success, then you are going to enjoy my conversation with High Performance Entrepreneur, best-selling author, and business coach, Marty Park. Guest Bio:  Marty Park is a rare breed. At the age of 21, while most students are neck-deep with homework and weekend plans, Marty was running his first company, with 8 staff members on payroll. Since then, he has owned and operated over 13 companies, across industries from software to restaurants, audio production to marketing – he has become an expert at business growth and the personal growth that comes with it. As well as being an accomplished entrepreneur, Marty is an award-winning business coach and has been involved in the launch, growth, restructuring or financing of a multitude of companies internationally, working with clients to conquer adversity, transform their performance and achieve their ultimate vision of success, in business and in life. As a serial entrepreneur and veteran business coach, Marty has identified strategies, ideas, and specific actions that can help anyone create a better business and a better life. As a speaker his stories are real, relevant, and the tools and tips he shares are purposeful and immediately implementable. Resource Links: Website: https://martypark.com/Website: https://evolvebusinessgroup.com/Website Resources: https://evolvebusinessgroup.com/business-resources/Product Link: https://martypark.com/tiger-by-the-tail-book/ Insight Gold Timestamps: 02:20 I’ve always had a business running on the side 04:16 I think there's a bit of a rebound effect and I call it sort of the hybrid period 05:52 I grew up in a house where being in sales was a really positive thing 07:54 How do you get excited about insurance? 09:29 Failure really wasn't failure 11:08 They're just out telling their story and they start to have some success 13:13 Too often, one of the pitfalls is…. 15:34 How important is it for us to have a third party, or an outside coach?  17:13 Knowing that they're going to be on a call or on a zoom meeting creates accountability  17:29 Tiger by the Tail: 99 Secrets to Tame and Master your Business 19:06 How do we grow the business without it taking any more of your time? 21:16 Marketing might take 6 months to re-evaluate and re-adjust, but sales we can start to affect right away 23:20 Before you bring on additional people…. 26:32 Connection between an entrepreneurial or a business professional's personal development and their business success 29:07 Innovation is such a huge foundational piece for good business 31:28 This word pivot drives me a little crazy 32:40 Results Rule was actually our new slogan 35:18 Profit Pulse 35:32 Evolve Business...

    37 min
  2. Jackie Rainforth – Systems for Successful Selling

    14 OCT.

    Jackie Rainforth – Systems for Successful Selling

    SEASON: 4 EPISODE: 20 Episode Overview: As sales professionals, the pressure to perform is unavoidable. One little mistake and you’ve lost what could have been a huge opportunity. Competition is fierce and abundant. Most of the common sales errors we recognize, but even some of the most seasoned sales veterans are unaware of some of the mistakes that are costing them valuable business. Discover the ‘silent saboteurs’, that are costing you the sale, as you blindly make the same errors over and over. And as you do, you’ll find clarity that will empower you with endless earning potential. Join me now for my conversation with author, speaker, and coach, Jackie Rainforth. Guest Bio:  As Founder & CEO of Rainmakers Business Solutions, Jackie Rainforth is a force to reckon with in the world of BUSINESS GROWTH. She is a global award-winning sales and leadership expert who earned the nickname “The Rainmaker” among her peers during her career of top sales performance spanning decades. She draws upon her wealth of real-world experience as a former corporate executive and highly successful entrepreneur and has a reputation as a trusted and reliable business partner, helping countless organizations achieve their revenue and performance objectives. Jackie possesses in-depth knowledge in multiple areas of business and a variety of industries, but she is one of only 34 B2B Sales Speakers & Trainers registered in North America. Her background in the Residential and Commercial Construction Industry as well as Wholesale Distribution, Suppliers and manufacturers, plus her expertise in Social Selling and LinkedIn, allows her to offer the latest in tailored and cutting-edge training and keynote presentations to her clients. Resource Links: Website: https://rainmakersgroup.ca/Product Link: https://rainmakersgroup.ca/books/ Insight Gold Timestamps: 03:05 You need to sell to personality types that you're talking to 05:24 I'm in agreement with you, I think it's all about process 07:09 The demand for emotional intelligence 08:43 There's so much coming at people these days  09:24 Ask more questions 11:05 If you're dealing with the owner, you have got to be on your game 13:36 It all comes down to benefits 14:15 You have to differentiate to elevate 15:20 You need to know how to network 19:47 I'm doing more and more video posts 21:17 I hired a dog walker, and talk about professional 23:25 When you talk about the wins, it motivates everybody else 25:04 Top performing athletes all have coaches 26:13 When you have complexity, you need a coach 28:27 A lot of great enablement technologies Connect Socially: LinkedIn: https://www.linkedin.com/in/jackierainforth/ Facebook: https://www.facebook.com/rainmakersbusinesssolutions YouTube: https://www.youtube.com/channel/UC6JhjnZI8aw-GKNBInMIWtw Instagram: https://www.instagram.com/jackierainforth/ Email: jackier@rainmakersgroup.ca Sponsors:  Rainmaker LeadGen Platform Demo: a href="https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo"...

    30 min
  3. Patricia Morgan – Boost your Resilience, Mental Health and Well-Being

    7 OCT.

    Patricia Morgan – Boost your Resilience, Mental Health and Well-Being

    SEASON: 4 EPISODE: 19 Episode Overview: Life can be challenging. Each of us faces our own adversity. Sometimes, your stress can escalate to fear, anxiety, agitation, and even depression.  If you are looking for ways to help build resilience in yourself and others, lighten your load, and brighten your outlook, then you are going to enjoy my conversation with best selling author, therapist and speaker, Patricia Morgan. Guest Bio:  Patricia Morgan is known as a spunky Seniorpreneur, who lightens your load and brightens your outlook. Patricia has spent the last four decades helping increase emotional resilience, mental health, and well-being. With a master’s degree in psychology, she provides practical stress-reduction, communications, and connection skills. Her counseling clients and audiences describe her as insightful, fun, and uplifting. Her authorship includes several books comprised of, Return to Center: Simple Strategies to Navigate Distress, Depression and Disconnection, which was chosen as the 2024 Canadian Counselling Book award winner, and the Canadian best seller, Frantic Free: 167 Ways to Calm Down and Lighten Up. Her books are available on Amazon and on her website. Patricia is a recipient of the YWCA & Global TV’s Woman of Vision award and The Canadian Association of Professional Speakers’ Spirit of CAPS award for her contribution to the speaking industry. Resource Links: Website: https://www.solutionsforresilience.com/Product Link: https://www.solutionsforresilience.com/product-category/books/ Insight Gold Timestamps: 03:11 Most of us are living with some kind of childhood, a residual trauma 05:12 Well, here's the defining question 05:40 He endorsed the book: From Woe to Wow, How Resilient Women Succeed at Work 07:36 Self first, others second 08:02 There's a lot of perfectionism going on 11:07 The importance of emotional intelligence 13:12 Little girls, little boys, females are typically allowed a broader range of emotions 16:28 How does adopting a growth mindset contribute to the personal resilience? 18:09 What's the number one formula for success? 20:18 Oftentimes people are coming together to fill their own unconscious longings 21:53 Often in couples counseling, the conflict is, he wants it the way it was 24:23 What's one conventional stress management technique 26:06 The trick is the exhale longer than the inhale 29:24 Sleep is very much connected to mental health issues 31:22 Dreams are the unconscious knocking on your door 32:42 Watch your positivity to negativity ratio 33:15 Compliment people on their strengths 36:18  Return to Center: Simple Strategies to Navigate Distress, Depression, and Disconnection Connect Socially: LinkedIn: https://www.linkedin.com/in/patriciamorgancalgary/ Facebook: https://www.facebook.com/SolutionsForResilience YouTube: a href="https://www.youtube.com/channel/UC6zM3qeXhdRqxy4-71G6C3g"...

    39 min
  4. Jessica Embree – How to Increase Your Brand Visibility

    30 SEPT.

    Jessica Embree – How to Increase Your Brand Visibility

    SEASON: 4 EPISODE: 18 Episode Overview: The way we do business has changed. The way we market and sell has changed. So why is it that there are still so many companies that rely on old strategies and tactics to generate new business?  If you are looking to level up your business development process, set yourself apart from the competition, and regain a competitive advantage, then you are going to enjoy my conversation with author and marketing expert, Jessica Embree. Guest Bio:  Jessica Embree is an international bestseller and a marketing specialist with a passion for helping businesses grow. With a background in door-to-door sales at the age of ten, she developed a love for marketing, and understanding what drives people to make purchasing decisions.  As the Creative Director at Tulip Media Group, she specializes in both print and digital marketing strategies to help businesses build credibility, brand awareness, and customer retention. Her expertise lies in crafting impactful messaging that resonates with target audiences and implementing effective marketing campaigns that deliver results. With a strong focus on the story brand framework, she has successfully transformed businesses by simplifying their marketing strategies and increasing their revenue. Resource Links: Website: https://tulipmediagroup.com/Product Link: https://tulipmediagroup.com/smarketing/ Insight Gold Timestamps: 01:16 I had my first business when I was 10 years old  02:48 People don't pick up the phone as much 04:10 Your emptiest inbox is your physical mailbox outside 06:35 I really enjoyed your book, Double Sales, Zero Salespeople 08:04 So one of the best ways to break through noise…. 10:07 Where is your core customer and where can you service them the best? 11:21 Something that's in beta testing right now, which is SearchGPT 12:59 Are you putting out content that makes your agency or business credible  14:34 I want you to lean into AI, but I don't want you to depend on AI  17:17 So we're asking you, what are their main pain points? 19:35 Are you getting qualified leads from these keywords? 21:10 I really like your approach because…. 23:00 You might have been burnt in the past with another marketing agency 24:27 A great example of that is actually a firetruck manufacturer we work with 26:35 We look at content of what's going to interest your reader 28:00 Is there a way to measure the readership or the impact?  29:24 I always like to tell clients, get your storefront ready 31:30 What's the secret to becoming preferred? 32:05 One of the chapters in the books is never stop optimizing your marketing 34:24 If you're looking for a competitive advantage, start reading  36:01 We can create some levels of engagement within print  37:34 At the end of the day, it's all about staying ahead of the competitor and standing out from the crowd Connect Socially: LinkedIn: https://www.linkedin.com/in/jessicaembree/ Facebook: https://www.facebook.com/TulipMediaGroup Twitter (X): https://x.com/tulipmediagroup Email: a...

    41 min
  5. Mary Fain Brandt – Supercharge Your LinkedIn Presence

    23 SEPT.

    Mary Fain Brandt – Supercharge Your LinkedIn Presence

    SEASON: 4 EPISODE: 17 Episode Overview: Are you ready to supercharge your LinkedIn presence and transform your career or business with the power of AI? Today we have an absolute powerhouse joining us on the show. It’s my pleasure to introduce Mary Fain Brandt, a true expert in optimizing LinkedIn profiles and leveraging artificial intelligence for explosive business growth. Mary is the go-to guru for professionals looking to stand out in the digital landscape. Her expertise spans from crafting magnetic LinkedIn profiles to implementing cutting edge AI strategies that propel business forward. So whether you’re an entrepreneur looking to make waves, a marketing pro aiming to stay ahead of the curve, or an executive seeking to amplify your personal brand, Mary’s insights are pure gold. Join me now for my conversation with Mary Fain Brandt. Guest Bio:  For over two decades, Mary Fain Brandt has been a powerhouse in the training and facilitation world, amassing a wealth of experience that speaks volumes. With a portfolio of over 500 clients, Mary's ability to unlock LinkedIn's full potential is unmatched, making her the go-to expert you need. Mary is also a Certified AI Consultant, diving deep into AI to deliver cutting-edge insights and strategies for her clients. Saving them hundreds of hours and thousand of dollars. Turning Chaos into Calm and freeing them up to do the work they love [not all the boring mundane behind the scenes tasks!] Resource Links: Website: https://www.masteritwithmary.com/Product Link: https://www.masteritwithmary.com/aiservices Insight Gold Timestamps: 03:21 I had no idea how to start a business, really self-taught 04:31 I just dove all in to learn how to use LinkedIn 08:02 What are the biggest mistakes or challenges that you see 09:32 My tagline is, I take you from boring to badass on LinkedIn 11:45 Personal branding can convey who you are and what you do 13:11 After 2020, one of the biggest changes, what happened on LinkedIn…. 15:48 Stories sell, facts tell  17:26 When's the right time to do maybe a text only 18:53 Say what you need to say 20:21 I’m not a fan of emojis all over LinkedIn, those belong on Instagram 24:26 Can you share a success story…. 25:38 I think everyone's heard of AI, not everyone's embracing it 27:08 Chat GPT just hit 100 million users 28:24 You call it a level up and elevate tool 29:15 A LinkedIn newsletter is a great marketing tool 31:16 Do not “Pitch-Slap” someone in a DM 33:42 If you don't have a brand, start there 34:02 You have to stay top of mind, and tip of tongue in today's world Connect Socially: LinkedIn: https://www.linkedin.com/in/maryfainbrandt/ LinkedIn Post Mentioned : Do Not Pitch Slap People in a DM Podcast: https://scaleupbusiness.buzzsprout.com Instagram: https://www.instagram.com/maryfainbrandt/ Freebies: a href="https://www.masteritwithmary.com/freebies"...

    36 min
  6. Josh Seiden – Customer-Centric Objectives and Key Results (OKRs)

    16 SEPT.

    Josh Seiden – Customer-Centric Objectives and Key Results (OKRs)

    SEASON: 4 EPISODE: 16 Episode Overview: Everyone in every industry and every role has customers. Your success depends on how efficiently you can solve your customers’ problems, adapt as those problems change, and influence their behavior to drive the results you want. Objectives and Key Results, or OKRs, give you the framework to do that. However, adopting OKRs successfully is no easy feat. It requires changing the way you work, think about your work, and plan for the work you’ll do in the future. So whether you’re an OKR newcomer, or a pro needing a tune-up, my guest today will share his insights on how to put customers at the center, navigate uncertainty, and succeed with OKRs. Join me now for my conversation with author, speaker, and product innovation strategist, Josh Seiden. Guest Bio:  Josh Seiden has worked with hundreds of organizations as an individual contributor, leader, founder, and consultant.  As software designer–turned–coach, consultant, and speaker, he's helped organizations fuse strategy, become customer-centric, and utilize evidence-based decision-making to become more agile (with a lowercase “a”), make better products, and achieve greater success. Along with his co author Jeff Gothelf, he's written two previous books. Their new book is: Who Does What By How Much? A Practical Guide to Customer-Centric OKRs  Resource Links: Website: Website: www.joshuaseiden.comProduct Link: https://www.joshuaseiden.com/books Insight Gold Timestamps: 01:16 Your latest book, Who Does What by How Much: A Practical Guide to Customer Centric OKRs 01:45 OKR stands for Objectives and Key Results 04:39 The most common misconception about OKRs  05:38 OKRs imply we're going to do something different 07:18 As a leader, you've got responsibility for the whole company 09:21 The challenge is that we lose track of who that customer is and what their point of view is 10:52 The first step in OKR is…. 12:28 What are the factors that are success factors? 13:19 We say OKRs are three things 14:49 I work in HR, who's my customer? 16:08 Who does what, by how much? 20:50 They're a goal setting framework 22:15 Innovation is the intersection of new capabilities and unmet customer needs 24:08 We know leadership plays a crucial role in the success of the OKRs 27:37 We don't necessarily know the answer beforehand 28:24 It's asking the right question and measuring the right question 29:45 I think there's an opportunity for us to have better conversations in the workplace 32:38 Who's the target of my work? What are they trying to do? How can I help them do it?  Connect Socially: LinkedIn: https://www.linkedin.com/in/jseiden/ Twitter: https://x.com/jseiden Email: josh@seiden.co Sponsors:  Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo Rainmaker Digital Solutions: a href="https://www.rainmakerdigitalsolutions.com/"...

    35 min
  7. Adam Wallace – Unlocking Pricing Power

    9 SEPT.

    Adam Wallace – Unlocking Pricing Power

    SEASON: 4 EPISODE: 15 Episode Overview: Are you ready to maximize your value and multiply your earnings? My guest will show you how to raise your prices and stop leaving money on the table. It’s not about charging more; it’s about discovering the only type of value your customers will pay more for.  Not all value is equal, and today we are going to discover what your customers are willing to pay more for. Join me now for my conversation with the New York Times Best Selling Author of (RE)VALUE: Raise Your Prices and Build Your Legacy, Adam Wallace. Guest Bio:  Adam has spent years unlocking pricing power for products and services. After more than a decade as a corporate fixer, joining Fortune 100 leadership teams to capture additional value on multibillion dollar ventures, he now serves as an interim executive and board member for private companies. Adam grew up in a two-story log cabin outside of Nashville, built by his 7th generation grandfather prior to Tennessee becoming a State. Resource Links: Website: www.AdamWallace.comProduct Link: https://www.adamwallace.com/book Insight Gold Timestamps: 05:05 I'm not done, I want bigger problems 05:47 The biggest source of value lost was…. 07:28 I was my first customer 08:55 The company itself as a product  10:55 We might be at the end of one game…. 11:47 Can you elaborate on what pricing power truly means? 14:19 Start with where do I create the most value, and for whom? 15:35 They're just transaction, transaction, transaction 16:26 It's not that we have to sacrifice this for the other one 18:23 How does their company create that value? 20:10 What's a pricing riptide? 21:35 You don't create equal value to all your customers 22:51 We actually only perceive the world based on what we value 24:09 The concept of the monetization curve and its impact on pricing strategies 25:11 When you're selling solutions to problems a person doesn't even know they have 26:37 Do you believe that people view the most expensive item as the best item? 27:54 So let's say you're going out to dinner and you want to buy wine 31:18 It's kind of like a Dutch auction 33:08 They collapse what customers say as an indication for what they'll do Connect Socially: LinkedIn: https://www.linkedin.com/in/propertyofwallace/ Email: adam@adamwallace.com Sponsors:  Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode:  Customer-Centric Objectives and Key Results (OKRs) with Josh Seiden

    35 min
  8. Roderick Jefferson – Sales Enablement Excellence

    2 SEPT.

    Roderick Jefferson – Sales Enablement Excellence

    SEASON: 4 EPISODE: 14 Episode Overview: If you are ready to improve your productivity and increase your revenue, then you are going to enjoy this episode of Becoming Preferred as we dive into the world of sales enablement and go-to-market transformation with a true industry luminary. My guest on this episode is a powerhouse in the realm of business strategy, leadership coaching, and sales enablement. He's the author of the game-changing book, Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence, and his expertise has transformed countless businesses from struggling to thriving. In today's episode, my guest will share his insights on creating clear paths to success for small to medium-sized businesses. We'll explore how companies can improve productivity, increase revenue, and navigate the complexities of today's market, so get ready for a conversation packed with actionable advice, inspiring ideas, and transformative insights. Join me now for my conversation with the brilliant strategist and sales enablement guru, Roderick Jefferson! Guest Bio:  Roderick Jefferson is an internationally recognized, business-focused speaker. He has shared his dynamic and energetic voice in a variety of events including keynotes, guest lectures, webinars, podcasts, and domain expertise panels, with companies such as ATD Conference, B2BMX Conference, Cisco, Collibra, LinkedIn, MindTickle, Revasum, Oracle, Sales Assembly Conference, Sales 3.0 Conference, Sales Enablement PRO Conference, Salesforce (Dreamforce), SAP, Seismic, Showpad, SiriusDecisions, Uber, and Zoom. Roderick is also an acknowledged thought leader in the sales enablement space and author of the Amazon #1 New Release & Bestselling book, Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence. He has held a variety of executive leadership, sales, sales enablement, operations, and customer experience roles at 3PAR, AT&T, Business Objects, Magnit, Marketo, Oracle Marketing Cloud, NetApp, Netskope, PayPal, Roderick Jefferson & Associates, Salesforce, and Siebel Systems, and Siteimprove. Resource Links: Website: https://roderickjefferson.com/keynotes/Product Link: https://amzn.to/3vENYAo Insight Gold Timestamps: 04:25 You learned the importance of setting the goal, and how were you going to get there? 05:39 I think you train animals, you enable people 07:03 Sales enablement in 3.0 is both art and science 07:29 It's communication, it's collaboration, and it's orchestration 09:38 What isn't sales enablement? 11:44 I’ll see trainers that are teaching people how to give presentations instead of having conversations 15:36 Culture is what happens when no one is watching 17:20 Where I see the biggest problem 18:48 What a sales onboarding program might look like 20:49 We're constantly validating 24:29 What's gone forever and what are the new things that we should be preparing for 24:37 Those two big little words, AI 26:33 You're doing it because of a why, not a what, and you're getting to the root cause 28:32 A strategic investment Connect Socially: LinkedIn: https://www.linkedin.com/in/roderickjefferson/ Facebook: https://www.facebook.com/ThevoiceofRod Twitter (X): https://x.com/ThevoiceofRod YouTube: a...

    32 min
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À propos

In this informative and practical podcast, Michael and his guests share the latest strategies and tactics to help you become the preferred provider (the emotional favorite) in the markets you serve. The key insights and strategies discussed, come from Michael's experience working with many of the finest brands in business today and his guest interviews will inspire you, educate you, and give you the tools you need to be successful in today's turbulent and competitive marketplace.

Informations

  • Création
    Michael Vickers
  • Années d’activité
    2022 - 2024
  • Épisodes
    129
  • Classification
    Tous publics
  • Copyright
    © Copyright 2024 Michael Vickers
  • Site web de l’émission
    Becoming Preferred

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