50 episodes

The Root to the Media Revolution! A podcast about the dramatic changes taking place in the marketing, media, and technology industries.

Each episode features in-depth conversations with the innovators and leaders who are powering transformation.

From Andy Plesser and Beet.TV.

BeetCast Andy Plesser

    • News
    • 5.0 • 6 Ratings

The Root to the Media Revolution! A podcast about the dramatic changes taking place in the marketing, media, and technology industries.

Each episode features in-depth conversations with the innovators and leaders who are powering transformation.

From Andy Plesser and Beet.TV.

    51 - Next in Measurement Currency: "Empathy at Scale" Mindshare's Data Chief Shane McAndrew

    51 - Next in Measurement Currency: "Empathy at Scale" Mindshare's Data Chief Shane McAndrew

    Measurement in an omni-channel media world is increasing complex with the changes in  cookies, mobile identifiers and new privacy regulation.   ut what is he personal, unbiased impact of advertising?  For GroupM's Mindshare, it's about measuring "empathy" as registered by biometric feed back.

    We also cover data privacy, ethics, "clean rooms," and the use of first party data.

    • 21 min
    Voices from the Beet Retreat

    Voices from the Beet Retreat

    We just wrapped our Beet Retreat, an amazing gathering of 200 industry leaders for three days of conversations and learnings. In advance of the event, we spoke with several of the industry leaders who were part of the Retreat. Here are some of voices from the Retreat:  FreeWheel’s Dave Clark, Comcast’s Pooja Midha, WarnerMedia’s Andrea Zapata, Field Garthwaite from IRIS.TV  and Matt Spiegel from TransUnion.

    • 30 min
    49 - Doug Ray - Massive Opportunity Gaming for Marketers

    49 - Doug Ray - Massive Opportunity Gaming for Marketers

    Very happy to welcome back to the show Doug Ray, who holds the title Chief Product Officer, dentsu Americas & Global Media

    In his role he is deeply involved with the changing the media landscape.  One of the most intriguing development is around gaming.

    We all know gaming is huge.  But how to make it work for marketers is not easy.  But Dentsu, with its long-time work in the Japanese gaming industry is uniquely positioned.  Doug explains that.

    • 19 min
    48 - Donna Speciale

    48 - Donna Speciale

    Donna Speciale, President Sales and Marketing at Univision Communications, talks to Andy Plesser in this week's episode of the BeetCast

    • 22 min
    47 - Rishad Tobaccowala - A Booming Marketing Biz Stuck in Mediocrity

    47 - Rishad Tobaccowala - A Booming Marketing Biz Stuck in Mediocrity

    The marketing and advertising world is at an exciting, expansive point. In fact the true scope of the industry is under counted. But it lacks the energy and positivity to grow, opines the longtime agency futurist and best-selling author Rishad Tobaccowala in this wide ranging podcast interview with guest host Matt Spiegel, EVP at TransUnion.

    • 32 min
    46 - Advertising Week

    46 - Advertising Week

    We were at Advertising Week in New York Hudson Yards and we were delighted to see so many colleagues in person. Our world of advanced TV was the subject of extensive programming.

    We interviewed each on camera and will be publishing segments over the next couple of weeks.  For a preview, we  edited the  the audio tracks and created this episode with:

    Kelly Abcarian
    Jonathan Steuer
    Yan Liu
    Ashwin Navin
    Sean Cunningham
    Kate Sirkin

    Thanks to our guests and to the BeetCast sponsor TransUnion

    • 32 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

Top Podcasts In News

You Might Also Like