Podcast Advertising Playbook

Heather Osgood
  • 4,8 (19)
  • MARKETING
  • CHAQUE SEMAINE
Podcast Advertising Playbook

This podcast is dedicated to helping listeners better understand podcast advertising. Whether you're in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We'll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertising expert.

  1. -10 H

    Behind the Mic with Andrew Giancola

    This week on The Podcast Advertising Playbook, host Heather Osgood is joined by Andrew Giancola, the host of The Personal Finance Podcast and member of True Native Media's roster, for an insightful conversation about podcasting in the personal finance space and how to successfully monetize a podcast. In this episode, the two dive into: The origins of The Personal Finance Podcast and Andrew’s journey to creating a show that resonates with listeners. How Andrew turned his podcast into a business, navigating the challenges of monetization and building a sustainable platform. Strategies for making complex personal finance topics engaging and accessible for a broad audience. Notable podcast ad campaigns that stood out to Andrew, and what makes effective podcast advertising. Advice for advertisers: What do podcasters wish advertisers knew about podcast advertising to create more successful partnerships? Andrew’s most rewarding moments in his podcasting career, including episodes and topics that have had a lasting impact on both him and his listeners. The future of podcasting in the personal finance space and how Andrew plans to evolve with it. And much more! Tune in for an in-depth conversation on how podcasters can navigate the world of podcast advertising, the challenges of creating engaging content, and the opportunities that lie ahead in the personal finance podcasting space.

    34 min

  2. 15 JANV.

    Building Authentic Connections: Podcast Advertising, Trends, and Strategy

    This week on The Podcast Advertising Playbook, host Heather Osgood is joined by Bob Hunt, Senior Director of Audio at Hearts & Science, to discuss the evolving landscape of podcast advertising and how brands can effectively leverage the medium to engage their audiences. In this episode, the two dive into: An introduction to Hearts & Science and how the agency helps brands create impactful audio strategies. Expert advice for brands just starting to explore podcast advertising and how to make the most of this growing channel. The future of podcasting as a medium, including how it’s evolving to build deeper, more authentic connections with listeners. How Hearts & Science integrates podcasting into larger brand campaigns, and the role it plays within a modern media mix. Emerging trends that will shape the podcast advertising industry in the next few years, and how brands can stay ahead of the curve. And much more! Tune in for an insightful conversation on how brands can navigate the world of podcast advertising and position themselves for success in the years to come.

    33 min

  3. 8 JANV.

    The Future of Podcast Advertising: Insights from Lex Friedman

    This week on The Podcast Advertising Playbook, host Heather Osgood sits down with Lex Friedman, Founder of Lex Friedman Consulting, to explore his journey and insights in the podcasting space. In this episode, the two dive into: Lex's background and how his experience led him to build a consulting business focused on podcasting. Shifting trends in podcast advertising and how advertiser approaches have evolved over the years. The balance between content creation and technological innovation in the future of podcasting, drawing from Lex's experience at ART19 and Wondery. Promising technologies and trends in podcast advertising that could shape the industry by 2025. Key challenges in audience targeting and measurement, and what solutions could emerge in the next 3-5 years. The evolving role of podcast hosting platforms in delivering better targeting, measurement, and analytics for advertisers. And much more!

    41 min

  4. 11/12/2024

    Brand Safety in Podcasts: Risks, Trust & Ethical Challenges

    This week on The Podcast Advertising Playbook, we dive into the evolving landscape of brand safety in podcasting and explore how it differs from other media like digital ads and social media with Valerie Reimer, VP Ad Tech & Product Partnerships at Acast. From the growing importance of audience trust to the unique challenges brands face when advertising in kids' content, we cover the key factors shaping brand safety today. Plus, we discuss the legal and ethical considerations brands must navigate and what’s on the horizon for the future of podcast advertising. Listeners will dive into: How brand safety in podcasts require more control over tone and trust compared to digital ads or social media. The ways in which brand safety goes beyond avoiding controversy and the necessary focus on relevance, tone, and building trust. Advertising in kids' podcast and key points for strict legal and ethical guidelines for age-appropriate content.

    31 min
  5. Introducing Podcast Perspectives: Navigating the Evolution of Ads with TWiT.tv’s Lisa Laporte

    09/12/2024

    Introducing Podcast Perspectives: Navigating the Evolution of Ads with TWiT.tv’s Lisa Laporte

    Today on the podcast, we’re excited to feature a conversation from the Signal Award-winning show Podcast Perspectives, produced by our friends at The Podglomerate (the podcast firm specialized in producing, distributing, and monetizing podcasts for high-profile clients including Netflix, PBS, NPR stations, Harvard Business School, and more). Podcast Perspectives brings on audio leaders and industry executives to walk through the biggest news of the day and to go deep on topics that podcasters need to know - like production techniques, IP and rights issues, ad tech, podcasting’s role in media at-large, and more.  On this special episode, we’re featuring their conversation between The Podglomerate’s founder/CEO Jeff Umbro and speaks with Lisa Laporte, CEO of TWiT.tv about the ebbs and flows of ad sales and how to create a meaningful podcast advertising campaign in today’s market. Listen to more episodes of Podcast Perspectives and follow the podcast: https://listen.podglomerate.com/show/podcast-perspectives/

    27 min

  6. 27/11/2024

    Adventures in Ads: Behind the Scenes with an Ad Delivery Specialist

    This week on The Podcast Advertising Playbook, our host Heather Osgood sits down with seasoned ad delivery specialist from True Native Media, Hannah Gayhardt, to uncover the secrets behind successful podcast advertising. Whether you're new to the space or looking to fine-tune your strategy, this conversation is packed with valuable insights! Tune in to learn more about: What’s a Delivery Specialist’s Role? Learn about the behind-the-scenes work that ensures podcast ads are delivered seamlessly to listeners. Crafting Strong Audio Ads: Discover the key elements that make an audio ad stand out and resonate with your audience. Measuring Podcast Success: Get expert tips on how to effectively track the performance of your podcast ads and optimize for better results. To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ _______________________________________________________________ Follow us on social media 👇 X (Twitter): https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia/ LinkedIn: https://www.linkedin.com/in/podcastadvertising/ Website: https://truenativemedia.com/ _________________________________ #podcast #podcastadvertising #advertisingagency

    35 min

  7. 20/11/2024

    Spot On: How Ad Placement & Transparency Are Shaping Podcasting’s Future

    This week on The Podcast Advertising Playbook, we’re joined by Chris Bowlby, SVP of Sales at Soundrise, for an in-depth look at the dynamic landscape of podcast advertising. We explore key topics such as ad load, spot placement, and transparency issues, as well as the impact of Soundrise's partnership with PRX on non-profit podcasting and programmatic ad sales. Plus, we discuss the vital role independent podcasters play in shaping the future of podcast advertising. Tune in for insights on: Navigating the intricacies of ad load The rise of programmatic advertising in the non-profit sector Key comparisons between podcasting and CTV And much more! To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ _______________________________________________________________ Follow us on social media 👇 X (Twitter): https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia/ LinkedIn: https://www.linkedin.com/in/podcastadvertising/ Website: https://truenativemedia.com/ _________________________________ #podcast #podcastadvertising #advertisingagency

    36 min

  8. 13/11/2024

    Podcasting 101: The Ultimate Beginner's Guide for Brands

    This week on The Podcast Advertising playbook, our host Heather Osgood breaks down how companies with zero podcasting experience can take the first steps to dive in, even on a budget. We’ll discuss simple strategies for leveraging podcast interviews, reaching new audiences, and creating a podcast that connects with customers on a deeper level. Key Takeaways: Interviews as a Low-Cost Entry Point: Start by guesting on established podcasts to build credibility and reach. Targeted Podcast Outreach: Focus on shows that align closely with your product or service for maximum impact. Creating a Company Podcast: Use your own show to engage with potential clients and create meaningful conversations. Exploring Podcast Advertising: Learn how podcast ads can be an effective way to extend your brand's reach. To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ _______________________________________________________________ Follow us on social media 👇 X (Twitter): https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia/ LinkedIn: https://www.linkedin.com/in/podcastadvertising/ Website: https://truenativemedia.com/ _________________________________ #podcast #podcastadvertising #advertisingagency

    15 min
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À propos

This podcast is dedicated to helping listeners better understand podcast advertising. Whether you're in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We'll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertising expert.

Informations

  • Création
    Heather Osgood
  • Années d’activité
    2019 - 2025
  • Épisodes
    185
  • Classification
    Tous publics
  • Site web de l’émission
    Podcast Advertising Playbook

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