100 episodes

How is the internet changing our lives? The Behind the Numbers daily news podcast from Insider Intelligence helps listeners make sense of the ever-changing worlds of digital media, commerce, advertising and technology. We keep you up to date, provide thought provoking analysis and have a little fun along the way. Behind the Numbers is made possible by Awin.

Behind the Numbers: an eMarketer Podcast eMarketer

    • Technology
    • 4.7 • 104 Ratings

How is the internet changing our lives? The Behind the Numbers daily news podcast from Insider Intelligence helps listeners make sense of the ever-changing worlds of digital media, commerce, advertising and technology. We keep you up to date, provide thought provoking analysis and have a little fun along the way. Behind the Numbers is made possible by Awin.

    The Daily: Why Meta’s Revenues Shrank, BeReal’s Impact, and Gen Z Takes Over Social Media | Aug 11, 2022

    The Daily: Why Meta’s Revenues Shrank, BeReal’s Impact, and Gen Z Takes Over Social Media | Aug 11, 2022

    On today's episode, we discuss the most important figures from Meta's Q2 earnings, the biggest challenges for the company, and how much of a competitor TikTok really is. "In Other News," we talk about the new social media app BeReal, its impact on the space, and what changes we can expect to see as Gen Z takes over social media from millennials. Tune in to the discussion with our analyst Debra Aho Williamson.

     

    For sponsorship opportunities contact us:
    advertising@insiderintelligence.com


    For more information visit: https://www.insiderintelligence.com/contact/advertise/


    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 

     

    © 2022 Insider Intelligence 

    • 24 min
    Reimagining Retail: 4 Companies Defining Connected Fitness, and Interesting Acquisition Possibilities | Aug 10, 2022

    Reimagining Retail: 4 Companies Defining Connected Fitness, and Interesting Acquisition Possibilities | Aug 10, 2022

    On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss which four companies are shaping the connected fitness space, why there's so much at stake in commanding a leadership position, and what the lifestyle brand flywheel is. Then for "Pop-Up Rankings," we rank the top three most interesting acquisition possibilities in connected fitness. Join our analysts Blake Droesch and Andrew Lipsman.

     

    For sponsorship opportunities contact us:
    advertising@insiderintelligence.com


    For more information visit: https://www.insiderintelligence.com/contact/advertise/


    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 

     

    © 2022 Insider Intelligence 

    • 30 min
    The Daily: Why Spotify is Cautiously Optimistic, Does Netflix Need Games, and Why Folks Buy Smart Speakers | Aug 9, 2022

    The Daily: Why Spotify is Cautiously Optimistic, Does Netflix Need Games, and Why Folks Buy Smart Speakers | Aug 9, 2022

    On today's episode, we discuss why Spotify is cautiously optimistic, the potential of video podcasts, and whether TikTok Music could be the next big podcast app. "In Other News," we talk about why people buy smart speakers and how crucial gaming is for Netflix's future. Tune in to the discussion with our analyst Daniel Konstantinovic and senior account director Michael Civins.

     

    For sponsorship opportunities contact us:
    advertising@insiderintelligence.com


    For more information visit: https://www.insiderintelligence.com/contact/advertise/


    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 

     

    © 2022 Insider Intelligence 

    • 25 min
    The Daily: Questions About YouTube, Programmatic Ad Growth, and Cutting Cookies Gets Delayed ... Again | Aug 8, 2022

    The Daily: Questions About YouTube, Programmatic Ad Growth, and Cutting Cookies Gets Delayed ... Again | Aug 8, 2022

    On today's episode, we discuss where young folks are searching instead of Google, what to make of the company's Q2 earnings, and the significance of YouTube's growth slamming on the brakes. "In Other News," we talk about the most interesting part of programmatic advertising and why Google is delaying the deprecation of third-party cookies again. Tune in to the discussion with our analyst Evelyn Mitchell. 

     

    For sponsorship opportunities contact us:
    advertising@insiderintelligence.com


    For more information visit: https://www.insiderintelligence.com/contact/advertise/


    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 

     

    © 2022 Insider Intelligence 

    • 21 min
    The Weekly Listen: The ’TikTok-ification’ of Instagram, Brands in Movies, and What Comes After the iPhone? | Aug 5, 2022

    The Weekly Listen: The ’TikTok-ification’ of Instagram, Brands in Movies, and What Comes After the iPhone? | Aug 5, 2022

    On today's episode, we discuss whether Instagram is starting to look a little too much like TikTok, why we're seeing more brands pop up in movies and TV shows, how to win young people's loyalty, what comes after the iPhone, the potential of NFL+, an unpopular opinion about vinyl versus digital audio, some interesting population facts, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Blake Droesch and Paul Verna.

     

    For sponsorship opportunities contact us:
    advertising@insiderintelligence.com


    For more information visit: https://www.insiderintelligence.com/contact/advertise/


    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 

     

    © 2022 Insider Intelligence 

    • 46 min
    The Daily: How Bad Are Things at Twitter, Bots’ Effect on Ads, and Are Shorter Social Media Ads Best? | Aug 4, 2022

    The Daily: How Bad Are Things at Twitter, Bots’ Effect on Ads, and Are Shorter Social Media Ads Best? | Aug 4, 2022

    On today's episode, we discuss how much of an effect Elon Musk has had on Twitter's recent performance, how advertisers are now viewing the company, and what initiatives the social media platform will likely consider moving forward. "In Other News," we talk about how bots and spam influence advertising and whether shorter ads on social media are the way to go. Tune in to the discussion with our analyst Jasmine Enberg.

     

    For sponsorship opportunities contact us:
    advertising@insiderintelligence.com


    For more information visit: https://www.insiderintelligence.com/contact/advertise/


    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 

     

    © 2022 Insider Intelligence 

    • 18 min

Customer Reviews

4.7 out of 5
104 Ratings

104 Ratings

GabiWinks ,

My favorite listen rn

I love listening every day. The team is entertaining and the content is interesting. I really like how they have different types of episodes in this podcast. It’s almost like a podcast within a podcast with a different theme, topic and host. Great job to the marketer team!

TotallyAFan ,

Best way to start the day!

I listen every morning when walking to the office! Love all the content and personalities and especially the Friday weekly listen show!

podluver4ever ,

Favorite Marketing Pod

I love this podcast and have been listening for years. I listen to lots of different marketing industry related podcasts and this is the most consistently enjoyable and valuable use of time. It provides a really entertaining and thoughtful roundup of the latest studies and trends in the industry that keeps me up to date without having to dig through tons newsletters and different news sources.

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