100 episodes
Behind the Numbers: an EMARKETER Podcast eMarketer
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- Business
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4.7 • 120 Ratings
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EMARKETER’s Behind the Numbers daily podcast helps marketers, retailers, and advertisers better understand the ever-changing world of digital media. Our analysts discuss a wide variety of thought-provoking topics, from AI’s impact on everything, to the shapeshifting universe of social media, to consumers’ shopping habits, and much more. Tune in to new episodes published Monday through Friday wherever you listen to podcasts.
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The Weekly Listen: Google Decides to Keep Cookies, A Spotify for Movies, and More | Jul 26, 2024
On today's podcast episode, we discuss what to make of Google deciding to keep cookies, whether a Spotify for movies service could work, if people will want to have a conversation with their newspaper, if Disney can be as addictive as Netflix, why there are more Olympic teams than countries, and more. Tune in to the discussion with host Marcus Johnson, our analysts Ross Benes and Blake Droesch, and vice president of content Paul Verna.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-weekly-listen-google-decides-keep-cookies-spotify-movies-more
© 2024 EMARKETER -
The Daily: How Netflix is Holding On To Its Streaming Crown, The Biggest Question for Its Ads Business, and More | Jul 25, 2024
On today's podcast episode, we discuss why Netflix was able to grow subscribers and revenue by such an unexpected amount, the biggest question surrounding its ads business, and the most significant threat facing Netflix at the moment. Tune in to the discussion with host Marcus Johnson and analyst Daniel Konstantinovic.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-how-netflix-holding-on-its-streaming-crown-biggest-question-its-ads-business-more
© 2024 EMARKETER
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Reimagining Retail: Prime Day 2024—How Summer Shopping Behavior is Changing and How Marketers Should React | Jul 24, 2024
On today’s episode, we discuss this year’s Prime Day. Was Amazon's ad platform breaking on the day of the big deal, how other retailers’ event-day behavior is changing, and how the shopping holiday is impacting the back-to-school season. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sarah Marzano and Zak Stambor.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/
© 2024 EMARKETER
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The Daily: Why Organic Social is Making a Comeback, Why The Ad Market Still Feels Bleak, and More | Jul 23, 2024
On today's podcast episode, we discuss how organic social is having a resurgence, what brands are building communities around, and how brands are embracing ad-free features like the comments section and direct messaging. "In Other News," we talk why the ad market still feels so bleak and what X can do to turn the ship around. Tune in to the discussion with our director of Briefings Jeremy Goldman.
Reports mentioned in this episode:
https://content-na1.emarketer.com/organic-social-strategies-that-work?_ga=2.54073960.1739760313.1717776504-916560001.1689791357&_gl=1*gc3yw8*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*MTcxNzc3NTYyMC41Mi4xLjE3MTc3NzY1MDMuNjAuMC4w*_gcl_au*NTQ5NjY4NjI2LjE3MTQwNTYwMDEuMTMzNTk1NzQ3MC4xNzE3Njg5MTQ5LjE3MTc2ODkxNDg.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:
advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-why-organic-social-making-comeback-why-ad-market-still-feels-bleak
© 2024 EMARKETER -
The Daily: How Our Media Time is Changing—A Bad Milestone for TV, Social Media Time Falls, and More | Jul 22, 2024
On today's podcast episode, we discuss how the time we spend with media is changing—a double milestone for digital and mobile, when time spent watching CTV will catch up with linear TV, and why social media time will fall for the first time ever. Tune in to the discussion with host Marcus Johnson, director of forecasting Oscar Orozco, and forecasting writer Ethan Cramer-Flood.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-how-our-media-time-changing-a-bad-milestone-tv-social-media-time-falls-more
© 2024 EMARKETER -
The Weekly Listen: The Major AI Adoption Issue We're Not Talking About, The Smart Tech That's Missing, and How to Turn X Around | Jul 19, 2024
On today's podcast episode, we discuss the one major hurdle to AI adoption that's not being discussed enough, the smart tech that's missing from your life, how to get X closer to its former glories, if it would be better to have an AI boss than your current human one, a grizzly consequence of global warming, and more. Tune in to the discussion with guest host Bill Fisher, and analysts Evelyn Mitchell-Wolf, Carina Perkins, and Max Willens.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-weekly-listen-major-ai-adoption-issue-not-talking-about-smart-tech-missing-how-turn-x-around
© 2024 EMARKETER
Customer Reviews
Great show, my Friday weekly listen
My favorite show is the Friday show, because I think it covers a little bit everything. Great content, Marcus has a great job, and really great chemistry with the folks on the line. I feel like I learn four or five things that I can apply to my job each episode. Great work.
Good stuff
Marcus and the team always provide interesting commentary on the latest news in digital marketing. It helps me be (or at least,sound) smarter at work
Valuable listen
I absolutely enjoy and value this show! Consistently super informative, relevant, and enjoyable.