100 episodes

How is the internet changing our lives? The Behind the Numbers daily news podcast from Insider Intelligence helps listeners make sense of the ever-changing worlds of digital media, commerce, advertising and technology. We keep you up to date, provide thought provoking analysis and have a little fun along the way.

Behind the Numbers: an eMarketer Podcast eMarketer

    • Technology
    • 4.6 • 98 Ratings

How is the internet changing our lives? The Behind the Numbers daily news podcast from Insider Intelligence helps listeners make sense of the ever-changing worlds of digital media, commerce, advertising and technology. We keep you up to date, provide thought provoking analysis and have a little fun along the way.

    The Weekly Listen: Prime Day 2022, What Americans Watch on TV, and Social Media Shopping | Jul 1, 2022

    The Weekly Listen: Prime Day 2022, What Americans Watch on TV, and Social Media Shopping | Jul 1, 2022

    On today's episode, we discuss what to expect from Prime Day 2022, Instagram's projected growth, what Americans watch on TV, the latest social commerce moves, movie theater ads 2.0, an unpopular opinion about comparing TV and digital video, how much time we spend doing meaningless work tasks, and more. Tune in to the discussion with our analysts Blake Droesch and Paul Verna and senior director of Briefings Stephanie Taglianetti.

     

    For sponsorship opportunities contact us:
    advertising@insiderintelligence.com


    For more information visit: https://www.insiderintelligence.com/contact/advertise/


    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 

     

    © 2022 Insider Intelligence 

    • 47 min
    The Daily: Cannes Lions 2022—Interesting Conversations, Marketing Challenges, and the Social Giants | Jun 30, 2022

    The Daily: Cannes Lions 2022—Interesting Conversations, Marketing Challenges, and the Social Giants | Jun 30, 2022

    On today's episode, we discuss the Cannes Lions International Festival of Creativity 2022—observations from the event, the value of being there, what we heard from marketers, and what the social media giants had to say. Tune in to the discussion with our analyst Jasmine Enberg and vice presidents Marissa Coslov and Ina Gottinger.

     

    For sponsorship opportunities contact us:
    advertising@insiderintelligence.com


    For more information visit: https://www.insiderintelligence.com/contact/advertise/


    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 

     

    © 2022 Insider Intelligence 

    • 23 min
    Reimagining Retail: Google Shopping and How It’s Influencing the Ecommerce Journey | Jun 29, 2022

    Reimagining Retail: Google Shopping and How It’s Influencing the Ecommerce Journey | Jun 29, 2022

    On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how shoppers and retailers use Google and why the company's previous investments in the ecommerce space haven't worked out so well. Then for "Pop-Up Rankings," we rank the top three winning Google shopping features and discuss one feature we expect to fizzle out. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Yory Wurmser.

     

    For sponsorship opportunities contact us:
    advertising@insiderintelligence.com


    For more information visit: https://www.insiderintelligence.com/contact/advertise/


    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 

     

    © 2022 Insider Intelligence 

    • 23 min
    Around the World with … Livestream shopping | Jun 28, 2022

    Around the World with … Livestream shopping | Jun 28, 2022

    China has set the pace for livestream shopping, but it’s catching on elsewhere around the world. Join our analyst Bill Fisher as he hosts analysts Man-Chung Cheung and Karin von Abrams to discuss some of the successes, road bumps, and opportunities in this space.

     

    For sponsorship opportunities contact us:
    advertising@insiderintelligence.com


    For more information visit: https://www.insiderintelligence.com/contact/advertise/


    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 

     

    © 2022 Insider Intelligence 

    • 28 min
    The Daily: How TV Has Transformed Brands, Crypto Pulls Back on Marketing, and Roku’s Power | Jun 27, 2022

    The Daily: How TV Has Transformed Brands, Crypto Pulls Back on Marketing, and Roku’s Power | Jun 27, 2022

    On today's episode, we discuss how TV has transformed brands and how marketers should be thinking about investing in linear versus streaming in 2022. "In Other News," we talk about the significance of cryptocurrency companies pulling back on marketing spend and why some think Roku is abusing its power. Tune in to the discussion with founder and CEO of Marketing Architects Chuck Hengel and our analyst Ross Benes.

     

    For sponsorship opportunities contact us:
    advertising@insiderintelligence.com


    For more information visit: https://www.insiderintelligence.com/contact/advertise/


    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 

     

    © 2022 Insider Intelligence 

    • 18 min
    The Weekly Listen: What Netflix and Disney+ Will Make From Ads, Facebook’s Algorithm Change, and Snapchat+ | Jun 24, 2022

    The Weekly Listen: What Netflix and Disney+ Will Make From Ads, Facebook’s Algorithm Change, and Snapchat+ | Jun 24, 2022

    On today's episode, we discuss how much Netflix and Disney+ will make from ads, what Snapchat+ is, how best to prevent customers from leaving you and trading down, Facebook's algorithm change to take on TikTok, why Apple and Google are coming for your car, an unpopular opinion about email newsletters, what the new "Squid Game" game show will look like, and more. Tune in to the discussion with our analysts Suzy Davidkhanian and Max Willens and director of reports editing Rahul Chadha.

     

    For sponsorship opportunities contact us:
    advertising@insiderintelligence.com


    For more information visit: https://www.insiderintelligence.com/contact/advertise/


    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 

     

    © 2022 Insider Intelligence 

    • 46 min

Customer Reviews

4.6 out of 5
98 Ratings

98 Ratings

fartynonsense ,

A pretty good show

The daily episodes are deep dives into channels and the weekly listen is a diverse look at the week’s events through the lens of digital media. If you work for a platform, publisher or agency this could be a good addition to your podcatcher.

mkehls11 ,

My Favorite Data-based Podcast

I tune in at least once a week for the weekly listen (love the unpopular opinion and dinner party data, preciously working from somewhere) and occasionally check out the other daily episodes. Loaded with information but seamlessly condensed into a short 30-40 minute listen. I’m a huge fan of the host, Marcus, for his accent, wit, and candor - I don’t mind “hanging out” with him and the other awesome analysts featured on the Podcast.

klemler124 ,

Fun

Consolidated yet fun way to keep up with current digital marketing trends. Lots of information packed into 1/2 hour show.

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