100 episodes

How is the internet changing our lives? The Behind the Numbers daily news podcast from EMARKETER helps listeners make sense of the ever-changing worlds of digital media, commerce, advertising and technology. We keep you up to date, provide thought provoking analysis and have a little fun along the way.

Behind the Numbers: an EMARKETER Podcast eMarketer

    • Technology
    • 4.7 • 120 Ratings

How is the internet changing our lives? The Behind the Numbers daily news podcast from EMARKETER helps listeners make sense of the ever-changing worlds of digital media, commerce, advertising and technology. We keep you up to date, provide thought provoking analysis and have a little fun along the way.

    The Daily: Is Copyright GenAI's Kryptonite, How 'Fair Use' Comes Into Play, and What Happens to the Creative Arts? | Mar 19, 2024

    The Daily: Is Copyright GenAI's Kryptonite, How 'Fair Use' Comes Into Play, and What Happens to the Creative Arts? | Mar 19, 2024

    On today's podcast episode, we discuss how copyright lawsuits could down OpenAI (or the whole industry), whether publishers will land on The New York Times side of the generative AI (genAI) copyright debate or on the Axel Springer and Associated Press side, and how copyright will impact the creative arts. Tune in to the discussion with our analysts Evelyn Mitchell-Wolf and Yory Wurmser.
     
    Follow us on Instagram at: 
    https://www.instagram.com/insiderintelligence/
     
    For sponsorship opportunities contact us:advertising@emarketer.com.
    For more information visit: https://www.insiderintelligence.com/contact/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
     
    For a transcript of this episode click here: 
     
     
    © 2024 EMARKETER
     

    Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.
     

    • 19 min
    The Daily: Young People's Internet Habits, 20-Somethings Saying 'No' to TikTok, and Will a New TikTok Ban Pass? | Mar 18, 2024

    The Daily: Young People's Internet Habits, 20-Somethings Saying 'No' to TikTok, and Will a New TikTok Ban Pass? | Mar 18, 2024

    On today's podcast episode, we discuss how young Gen Zers differ from older Gen Zers, the numbers that tell the story of teens' social media use, and how teens and parents approach screen time. "In Other News," we talk about whether 20-somethings saying "no" to TikTok is a big deal and whether a new push to ban TikTok is for real this time. Tune in to the discussion with our analysts Jasmine Enberg and Paola Flores-Marquez.
     
    Follow us on Instagram at: 
    https://www.instagram.com/insiderintelligence/
     
    For sponsorship opportunities contact us:advertising@emarketer.com.
    For more information visit: https://www.insiderintelligence.com/contact/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
     
    For a transcript of this episode click here: 
    https://www.emarketer.com/content/podcast-daily-young-people-s-internet-habits-20-somethings-saying-no-tiktok-will-new-tiktok-ban-pass
     
    © 2024 EMARKETER

    Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.
     

    • 23 min
    The Weekly Listen: How Finding Products Online Could Evolve, Ads Coming to Chatbots, and Target's New Paid Membership | Mar 15, 2024

    The Weekly Listen: How Finding Products Online Could Evolve, Ads Coming to Chatbots, and Target's New Paid Membership | Mar 15, 2024

    On today's podcast episode, we discuss what finding products online will look like in 2025, if Target's new membership program can stack up against Amazon Prime and Walmart+, how ads on chatbots will change advertising, how to make stores more fun places to shop, what the world's first "ketchup insurance" offers, how Americans use dating apps, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Evelyn Mitchell-Wolf and Carina Perkins.
     
    Follow us on Instagram at: 
    https://www.instagram.com/insiderintelligence/
     
    For sponsorship opportunities contact us:advertising@emarketer.com.
    For more information visit: https://www.insiderintelligence.com/contact/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
     
    For a transcript of this episode click here: 
    https://www.insiderintelligence.com/content/podcast-weekly-listen-how-finding-products-online-could-evolve-ads-coming-chatbots-targets-new-paid
     
    © 2024 EMARKETER
     

    Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.
     

    • 43 min
    The Daily: Where Folks Spend Their TV Money, the US Ad Market's Start to The Year, and The WWE Puts Ads Front and Center | Mar 14, 2024

    The Daily: Where Folks Spend Their TV Money, the US Ad Market's Start to The Year, and The WWE Puts Ads Front and Center | Mar 14, 2024

    On today's podcast episode, we discuss how all the different TV terms fit together, to what degree subscription revenues are moving from pay TV to streaming, who's winning the "digital pay TV" race, and how the new sports streaming service from Fox, ESPN, and Warner Bros. Discovery could change everything. "In Other News," we talk about what a new sponsor logo placement from the WWE will look like and how the US ad market is getting on to start the year. Tune in to the discussion with our analyst Ross Benes.
     
    Reports mentioned in this episode: 
    https://content-na1.emarketer.com/digital-video-forecast-trends-q1-2024?_gl=1*xjsuui*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*MTcwOTU5MzkwNi40LjEuMTcwOTU5NTY1Mi41NS4wLjA.*_gcl_au*MTQ4MTIyODY4LjE3MDUwNzQyNzIuMTk0Mzk0NzY3My4xNzA5NTc4MTQ4LjE3MDk1NzgzMzM
     
    Follow us on Instagram at: 
    https://www.instagram.com/insiderintelligence/
     
    For sponsorship opportunities contact us:advertising@emarketer.com.
    For more information visit: https://www.insiderintelligence.com/contact/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
     
    For a transcript of this episode click here: 
    https://content-na1.emarketer.com/podcast-daily-where-folks-spend-their-tv-money-us-ad-market-s-start-year-wwe-puts-ads-front-center
     
    © 2024 EMARKETER
     

    Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.
     

    • 21 min
    Reimagining Retail: Walmart—The Purchase of Vizio, Why It Needs More Stores, and What The Retail Giant Will Do Next | Mar 13, 2024

    Reimagining Retail: Walmart—The Purchase of Vizio, Why It Needs More Stores, and What The Retail Giant Will Do Next | Mar 13, 2024

    On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss Walmart's purchase of Vizio, its brick-and-mortar strategy, and whether they can attract more upper income shoppers. Then, in a mini "Shark Tank"-style segment, we predict what the next big move for Walmart will be. Join our analyst Sara Lebow as she hosts senior director of media content Becky Schilling and analyst Zak Stambor.
     
    Follow us on Instagram at: 
    https://www.instagram.com/insiderintelligence/
     
    For sponsorship opportunities contact us:advertising@emarketer.com.
    For more information visit: https://www.insiderintelligence.com/contact/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
     
    For a transcript of this episode click here: 
    https://www.insiderintelligence.com/content/podcast-reimagining-retail-walmart-the-purchase-of-vizio-why-needs-more-stores-what-retail-giant
     
    © 2024 EMARKETER
     

    • 20 min
    The Daily: How the EU's AI Act Is—and Isn't—Informing US Legislation, The Era of BadGPTs, and a BNPL Credit Card | Mar 12, 2024

    The Daily: How the EU's AI Act Is—and Isn't—Informing US Legislation, The Era of BadGPTs, and a BNPL Credit Card | Mar 12, 2024

    On today's podcast episode, we discuss the most important parts of the EU's new AI Act, what's missing, and how these rules could shape US regulation. "In Other News," we talk about what nefarious GPTs can get up to and a card-linked buy now, pay later (BNPL) offering. Tune in to the discussion with our analysts Carina Perkins and Yory Wurmser.
     
    Follow us on Instagram at: 
    https://www.instagram.com/insiderintelligence/
     
    For sponsorship opportunities contact us:advertising@emarketer.com.
    For more information visit: https://www.insiderintelligence.com/contact/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
     
    For a transcript of this episode click here: 
    https://www.insiderintelligence.com/content/podcast-daily-how-eu-s-ai-act-is-and-isnt-informing-us-legislation-era-of-badgpts-bnpl-credit-card
     
    © 2024 EMARKETER
     

    Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.
     

    • 21 min

Customer Reviews

4.7 out of 5
120 Ratings

120 Ratings

Digital maverick ,

Great show, my Friday weekly listen

My favorite show is the Friday show, because I think it covers a little bit everything. Great content, Marcus has a great job, and really great chemistry with the folks on the line. I feel like I learn four or five things that I can apply to my job each episode. Great work.

laura doesnt like this ,

Good stuff

Marcus and the team always provide interesting commentary on the latest news in digital marketing. It helps me be (or at least,sound) smarter at work

Gori20 ,

Valuable listen

I absolutely enjoy and value this show! Consistently super informative, relevant, and enjoyable.

Top Podcasts In Technology

All-In with Chamath, Jason, Sacks & Friedberg
All-In Podcast, LLC
Lex Fridman Podcast
Lex Fridman
Hard Fork
The New York Times
No Priors: Artificial Intelligence | Machine Learning | Technology | Startups
Conviction | Pod People
TED Radio Hour
NPR
Acquired
Ben Gilbert and David Rosenthal

You Might Also Like

Masters of Scale
WaitWhat
The CMO Podcast
Gallery Media Group & Jim Stengel
HBR IdeaCast
Harvard Business Review
WorkLife with Adam Grant
TED
a16z Podcast
Andreessen Horowitz
On Strategy Showcase
Fergus O’Carroll