300 episodes

“Behind the Numbers” is a freewheeling, daily conversation about digital media and marketing, and how digital is transforming business—and even life. From eMarketer, the most comprehensive source of information on doing business in the digital world.

Behind the Numbers: eMarketer Podcast eMarketer

    • Business
    • 4.4, 52 Ratings

“Behind the Numbers” is a freewheeling, daily conversation about digital media and marketing, and how digital is transforming business—and even life. From eMarketer, the most comprehensive source of information on doing business in the digital world.

    Amazon Hits the Gas, Google "Attributes" and Lasting Grocery Store Foot Traffic Trends | Jun 1, 2020

    Amazon Hits the Gas, Google "Attributes" and Lasting Grocery Store Foot Traffic Trends | Jun 1, 2020

    eMarketer research analyst Daniel Keyes, principal analyst Andrew Lipsman and senior forecasting analyst Cindy Liu at Insider Intelligence discuss what happened when Amazon eased up for a few months and what will happen when it hits the gas. They then talk about some new Google features, Amazon looking to buy a driverless car company and some maybe permanent grocery store foot traffic trends.

    • 29 min
    The Weekly Listen: Joe Rogan Goes to Spotify, Twitter Reply Limits and TikTok AR Ads | May 29, 2020

    The Weekly Listen: Joe Rogan Goes to Spotify, Twitter Reply Limits and TikTok AR Ads | May 29, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and forecasting analyst Peter Vahle at Insider Intelligence discuss Joe Rogan moving exclusively to Spotify, sports trickling back, Twitter letting users limit who replies to them, TikTok AR ads, a grandmother who violated GDPR, an entire indoor town and more.

    • 48 min
    Ads Next to Coronavirus Coverage, Top of Search and the End of Third-Party Ads Data | May 28, 2020

    Ads Next to Coronavirus Coverage, Top of Search and the End of Third-Party Ads Data | May 28, 2020

    eMarketer forecasting analyst Eric Haggstrom and principal analyst Nicole Perrin at Insider Intelligence discuss how advertisers are navigating placing ads next to coronavirus coverage and how they feel the advertising industry is shaping up this year. They then talk about theSkimm launching a digital membership model, The New York Times halting third-party ads data and why winning top of search might not matter.

    • 31 min
    The Ad Platform: What's Coming for US Digital Ad Spending in H2? | May 27, 2020

    The Ad Platform: What's Coming for US Digital Ad Spending in H2? | May 27, 2020

    eMarketer is working on an updated forecast of US digital ad spending for June. Forecasting analyst Eric Haggstrom and principal analyst Andrew Lipsman join host Nicole Perrin to talk about some of the big questions we're asking about connected TV, performance advertisers and digital ad product innovations.

    • 40 min
    Will Facebook Shops Be the New Digital Mall, LinkedIn Polls and Walmart Shuts Jet.com | May 26, 2020

    Will Facebook Shops Be the New Digital Mall, LinkedIn Polls and Walmart Shuts Jet.com | May 26, 2020

    Insider Intelligence junior analyst Blake Droesch, research analyst Daniel Keyes and principal analyst Andrew Lipsman discuss Facebook Shops and whether businesses and customers will want to use it. They then talk about the significance of Walmart shutting down Jet.com, whether polls will work on LinkedIn and what shoppers expect to do after shelter-in-place orders end.

    • 32 min
    The Weekly Listen: Well-Being as New Luxury, a TikTok Change and Brands Lightening Up | May 22, 2020

    The Weekly Listen: Well-Being as New Luxury, a TikTok Change and Brands Lightening Up | May 22, 2020

    Insider Intelligence principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna discuss whether well-being will be the new luxury, what TikTok's new CEO needs to do, brands lightening up, the localism trend, France's latest big tech bill, the fastest creatures on Earth and more.

    • 50 min

Customer Reviews

4.4 out of 5
52 Ratings

52 Ratings

AmirZabihi ,

better than best!

Always listen to you folks carefully, my first resource to know what going on in an American's mind during every period, considering digital marketing and digital advertising field.
Thank you for your better than great show!

Carmen San Diego Zoo ,

Ugh the Background Music

I love the podcast, but I can only give it another couple of episodes if you don’t drop the background music. Do your intro and then cut it out.

Big E in Ohio ,

Love you guys

A great listen. I learn something new (if not more) every podcast. You are helping this sales manager become more of a marketer. Thank you.

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