500 episodes

“Behind the Numbers” is a freewheeling, daily conversation about digital media and marketing, and how digital is transforming business—and even life. From eMarketer, the most comprehensive source of information on doing business in the digital world.

Behind the Numbers: eMarketer Podcas‪t‬ eMarketer

    • Business
    • 4.5 • 64 Ratings

“Behind the Numbers” is a freewheeling, daily conversation about digital media and marketing, and how digital is transforming business—and even life. From eMarketer, the most comprehensive source of information on doing business in the digital world.

    Clubhouse and the Social Audio Movement: The Good, the Bad and the Others | Mar 2, 2021

    Clubhouse and the Social Audio Movement: The Good, the Bad and the Others | Mar 2, 2021

    In yesterday's live podcast (broadcast on Clubhouse), we discussed the audio social network movement: the advantages, disadvantages, key players, and what marketers should consider. Tune in to the discussion with eMarketer principal analysts Debra Aho Williamson and Jeremy Goldman, and forecasting analyst at Insider Intelligence Peter Vahle.

    • 57 min
    Working on Your Mid-Funnel (Mid-Range) Game, Peloton Apparel and DTC CPG Sales | Mar 1, 2021

    Working on Your Mid-Funnel (Mid-Range) Game, Peloton Apparel and DTC CPG Sales | Mar 1, 2021

    On today's episode, we discuss why marketers need to work on their mid-funnel (mid-range) game and the potential opportunities. We then talk about Peloton's apparel ambitions, Walmart's Q4 and 2020 performance, and packaged food giants' game plan for direct-to-consumer (D2C) sales. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

    • 35 min
    The Weekly Listen: Tech Pays for News, Maryland's Digital Ad Tax and Privacy Labels | Feb 26, 2021

    The Weekly Listen: Tech Pays for News, Maryland's Digital Ad Tax and Privacy Labels | Feb 26, 2021

    On today's episode, we discuss Google and Facebook paying for news in Australia, what consumers think of Apple's privacy labels, the changing content moderation rules, Maryland's digital ad tax, how much time is spent with social, controlling someone else's dreams, and more. Tune in to listen to the discussion with eMarketer analyst Blake Droesch, principal analyst Jeremy Goldman, and senior analyst at Insider Intelligence Sara M. Watson.

    • 55 min
    Brand Mentality™ and the Future-Forward Marketing Revolution | Feb 25, 2021

    Brand Mentality™ and the Future-Forward Marketing Revolution | Feb 25, 2021

    Sightly's chief revenue officer and general manager Adam Katz, Walton Issacson's managing director of digital Albert Thompson, and eMarketer principal analyst at Insider Intelligence Nicole Perrin discuss how Kobe Bryant’s Mamba Mentality legacy and the rapid shift in opinions during the pandemic inspired one marketing and media technology company to develop a new platform looking to transform marketing.

    • 34 min
    The Ad Platform: Why Interoperability Is the Future of Identity | Feb 24, 2021

    The Ad Platform: Why Interoperability Is the Future of Identity | Feb 24, 2021

    Advertisers' most-used identifier, the third-party cookie, is going away in less than a year. Mark Connon, general manager at identity graph provider Tapad, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the difference between identity and identifiers, why the digital media ecosystem should be prepared to work with several identifiers going forward, and what will happen when Apple's AppTrackingTransparency framework rolls out.

    • 25 min
    What's Driving Google's Ad Business, YouTube Shifting to CTV and Digital Ad Tolerance | Feb 23, 2021

    What's Driving Google's Ad Business, YouTube Shifting to CTV and Digital Ad Tolerance | Feb 23, 2021

    eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss Google's Q4 performance and what's driving it forward. They then talk about YouTube's shift to connected TVs, whether Americans are becoming less tolerant of digital ads, and what to make of the UK watchdog's investigation into Google replacing cookies.
    Sound from zapsplat.com

    • 29 min

Customer Reviews

4.5 out of 5
64 Ratings

64 Ratings

AmirZabihi ,

better than best!

Always listen to you folks carefully, my first resource to know what going on in an American's mind during every period, considering digital marketing and digital advertising field.
Thank you for your better than great show!

Big E in Ohio ,

Love you guys

A great listen. I learn something new (if not more) every podcast. You are helping this sales manager become more of a marketer. Thank you.

Carmen San Diego Zoo ,

Ugh the Background Music

I love the podcast, but I can only give it another couple of episodes if you don’t drop the background music. Do your intro and then cut it out.

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