Behind the Pursuit: From Bourbon to Brand

C+C Pursuit Spirits
  • 4.8 (62)
  • GASTRONOMÍA
  • CADA DOS SEMANAS
Behind the Pursuit: From Bourbon to Brand

Take part in a journey to build a bourbon brand. Brian Beyke sits down with the founders of the top whiskey podcast, Kenny and Ryan of Bourbon Pursuit, to figure out what it takes to bring their whiskey label to life. Experience the highs, lows, and everything in between from investments, filling barrels, and shipping bottles. Special episodes will feature in-depth tasting notes for single barrel releases. It's your chance to have the first ever inside look into the bourbon business and learn about the whiskey industry with Pursuit Spirits.

  1. 26 MAR

    085 - Meet Stace

    In this episode we welcome Stace Stewart, the new General Manager of Pursuit Spirits, who shares her journey through the restaurant industry, her passion for bourbon, and her experiences in management roles. We dive into her background, the challenges of opening new establishments, the importance of transparency in bourbon branding, and the importance of training staff in spirits knowledge. Stace reflects on her time at various restaurants, including Milkwood and NAMI, and discusses her transition to Pursuit Spirits, emphasizing the significance of hospitality and teamwork in the industry. We hit on: Stace's Journey in the Restaurant Industry The Evolution of Management Roles The Ongoing Relationship with Spirits Training and Knowledge in Bourbon Opening a Restaurant During Derby Season Transitioning to Pursuit Spirits The Role of a General Manager Bridging Retail and Bar Operations Challenges in the Whiskey Space Building a Strong Team and much more. P.club by Pursuit Spirits puts you in the inner circle. As a member, you’ll unlock exclusive distillery-only releases, VIP access to live virtual tastings with Q&As, 10% off all merch and special perks. Whether you choose free doorstep delivery or distillery pickup, you’ll always be first in line for our newest drops. With a flexible cart and priority access to limited barrels, P.Club isn’t just a membership—it’s your all-access pass to Pursuit. Sign up today. Come and see us on Mellwood! Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

    42 min

  2. 12 MAR

    Updates! Updates! Updates!

    With so many moving pieces it can be easy to miss the latest with all the things happening behind Pursuit. In today’s episode we run down a series of updates from P. Club to the Mellwood Collection to downtown and what comes next.  We hit on: Transitioning to Full-Time Pursuit P-Club Launch and Membership Growth New Releases from Pursuit Spirits Exploring Future Product Opportunities Creative Outlets Milestones and Celebrations Updates on Downtown Development Foot Traffic and Visitor Expectations Operational Efficiencies and Future Planning Challenges in Production and Bottling and much more. P.club by Pursuit Spirits puts you in the inner circle. As a member, you’ll unlock exclusive distillery-only releases, VIP access to live virtual tastings with Q&As, 10% off all merch and special perks. Whether you choose free doorstep delivery or distillery pickup, you’ll always be first in line for our newest drops. With a flexible cart and priority access to limited barrels, P.Club isn’t just a membership—it’s your all-access pass to Pursuit. Sign up today. Come and see us on Mellwood! Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

    38 min

  3. 26 FEB

    The Launch of P.club

    Today on the podcast we introduce you to P.Club - the inner circle of Pursuit Spirits. Ryan has long romanticized about a bourbon version of his beloved Napa Valley wine clubs, and with countless hours behind the scenes he and Kenny have finally unveiled the ultimate all-access pass to all things Pursuit. No secret handshake, just great whiskey. Tune in as we dive into it all. We hit on: Why the name P.Club? what exactly is P.Club? What does P.Club look like from a selection standpoint? In additional to preparations for the doors downtown opening, how do you forecast inventory for both in-person as well as for P.club members? and much more. P.club by Pursuit Spirits puts you in the inner circle. As a member, you’ll unlock exclusive distillery-only releases, VIP access to live virtual tastings with Q&As, 10% off all merch and special perks. Whether you choose free doorstep delivery or distillery pickup, you’ll always be first in line for our newest drops. With a flexible cart and priority access to limited barrels, P.Club isn’t just a membership—it’s your all-access pass to Pursuit. Sign up today. Come and see us on Mellwood! Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

    34 min

  4. 12 FEB

    Building a Team

    Building a team can be hard. Not just finding people who jive with the brand but also passing the baton on responsibilities. In this episode, we discuss the evolution of the team at Pursuit Spirits, the challenges of hiring in the whiskey industry, and the importance of building a strong team culture. We dive into the dynamics of communication within a startup, the significance of defining roles and responsibilities, and the need for adaptability as the company grows to push the vision of the brand forward.  We hit on: What unique challenges exist coming from a larger brand to Pursuit? What have you learned from your first hires to what you are looking for in your new hires? Kenny what responsibilities are you wanting to pass off, and in turn move on to focus on? Ryan do you see yourself beginning to start passing off responsibilities, and what would you pass off? and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

    36 min

  5. 29 ENE

    Social Media & Marketing Strategies

    How do you balance the 'lifestyle' that is usually portrayed in marketing strategies in the whiskey space and the 'authenticity' the current consumer wants to interact with? On today's episode we break free from some of our earlier conversations on brand strategy and communication that we talked about in Episode 029 and start to focus on narrowed efforts you may have seen in 2024 and ongoing in 2025. Specifically Ryan has been giving direction on how we engage our growing audience and stay true to the personality being built for Pursuit Spirits, while also trying to keep from being stagnant. We hit on: Marketing strategies for Pursuit Spirits are evolving to focus on engagement. Content creation must balance entertainment and product promotion. Social media platforms require tailored content strategies for success. Authenticity and relatability are key in modern branding. TikTok has proven to be a powerful tool for small businesses. Content should be adapted for different platforms to maximize reach. Engagement with the audience is crucial for brand growth. and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

    34 min

  6. 15 ENE

    The Biggest Hurdles in 2025

    As we kick off the new year, we dove right into the topic: what do you think the biggest hurdles in the industry are that will affect the brand in 2025? Ryan & Kenny discuss the challenges and opportunities facing the bourbon industry in 2025. They reflect on the impact of larger distilleries on smaller brands, the shift towards online sales, and the importance of tourism in downtown Louisville. The conversation also touches on the development of their new space and the need for continuous innovation to stay relevant in a competitive market. We hit on: The bourbon industry is facing increased competition from larger distilleries. Online sales present both opportunities and challenges for smaller brands. Tourism is crucial for the growth of downtown Louisville and the bourbon industry. The market is becoming more crowded with limited-time offerings from big brands. There is a need for smaller brands to innovate and differentiate themselves. Consumer behavior is shifting towards higher-priced items in the bourbon market. The development of new spaces can enhance the consumer experience and drive sales. Building strong distributor relationships is essential for growth. Economic uncertainty may impact consumer spending in 2025. and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

    39 min

  7. 1 ENE

    ARCHIVE - 2022 In Review

    Happy New Year everyone, and welcome to 2025! We are taking the week off for some travel and rest, but will be back at it next episode to talk our goals and predictions for the new year. It's hard to believe we've been doing Behind The Pursuit for almost three years now, so we are jumping back to our first Year End Review episode, Episode 027, where we wrapped up 2022 and look forward to 2023. I love being able to see which goals remain the same, and where we've grown over the last two years. 2022 was a wild ride for us. We began Behind the Pursuit for starters, so thank you for a successful first year as we go behind the scenes starting this whiskey brand. Not only that, but there was a lot of learning and pivoting for the guys through the year. Today we recap 2022, some things we learned through the months, and what we look forward in as the company continues the momentum in 2023 and beyond.  We hit on: Do you feel more pressure or more difficulty solidifying your position in the market with other brands or products that have come on-line? Has the target demographic for the brand changed? What were the biggest learning moments in 2022? What brings you the most optimism for 2023 and beyond? and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

    53 min

  8. 18/12/2024

    2024 Reflections With Ryan

    While Kenny was out we sit down with Ryan and dive into current blending projects and inventory decisions that have to be made to keep up with current demand. We also reflect on the whiskey industry as a whole in 2024, what some of our favorite pours have been, and the landscape of what other producers are doing help form how he blends or thinks about whiskeys heading into 2025. We hit on: How has the PUPS program changed over the course of the year? How have you kept up with held inventory for 2025 and beyond when there is so much demand as we close out 2024? What trends in your Double Oaked finishes have been the most popular, and why do you think that is? With the growing demand for some of the SKUs, have you had to go back to your distilling partners to increase your barrels on hand from your original forecasts? Are you still anchored to your original scale points based on what you’ve seen in the industry?  What have some of your favorite releases been in 2024, and how do they shape your perspective on blending for Pursuit going into 2025? and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

    41 min
Ver todo (86)

Tráiler

4.8
de 5
62 calificaciones

Acerca de

Take part in a journey to build a bourbon brand. Brian Beyke sits down with the founders of the top whiskey podcast, Kenny and Ryan of Bourbon Pursuit, to figure out what it takes to bring their whiskey label to life. Experience the highs, lows, and everything in between from investments, filling barrels, and shipping bottles. Special episodes will feature in-depth tasting notes for single barrel releases. It's your chance to have the first ever inside look into the bourbon business and learn about the whiskey industry with Pursuit Spirits.

Información

También te podría interesar

Contenido restringido

Este episodio no se puede reproducir en línea en tu país o región.

Para escuchar episodios explícitos, inicia sesión.

Mantente al día con este programa

Inicia sesión o regístrate para seguir programas, guardar episodios y enterarte de las últimas novedades.
Elige un país o región

Africa, Oriente Medio e India

Asia-Pacífico

Europa

Latinoamérica y el Caribe

Estados Unidos y Canadá