Behind the Pursuit: From Bourbon to Brand

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Behind the Pursuit: From Bourbon to Brand

Take part in a journey to build a bourbon brand. Brian Beyke sits down with the founders of the top whiskey podcast, Kenny and Ryan of Bourbon Pursuit, to figure out what it takes to bring their whiskey label to life. Experience the highs, lows, and everything in between from investments, filling barrels, and shipping bottles. Special episodes will feature in-depth tasting notes for single barrel releases. It's your chance to have the first ever inside look into the bourbon business and learn about the whiskey industry with Pursuit Spirits.

  1. 9 OCT

    Cask Strength

    It seems like today's whiskey drinker is set on cask strength and barrel proof expressions, but what is it exactly that draws them to the higher proof - and is a whiskey truly better for it? Today, we dive into the topic of cask strength whiskey, when they guys may do one for Pursuit United, and much more. We hit on: Why do you think whiskey consumers are so focused on cask strength expressions? Do you think cask strength is the best expression of a whiskey? What do you think consumers miss in the decision to proof a whiskey? When will we see a cask strength expression of Pursuit United? and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

    28 min

  2. 25 SEPT

    Kentucky Bourbon Festival & Bourbon & Beyond Recap 2024

    Another year, another festival recap! In today’s episode of Behind the Pursuit we reflect on our experiences at the recent Kentucky Bourbon Festival and Bourbon and Beyond Festival. We discuss the evolution of Pursuit Spirits over the last three years and how our presence at these festivals has changed over those years. The conversation highlights the importance of brand storytelling, the growing popularity of Double Oaked, and the intersection of bourbon culture with music festivals. We share insights on consumer behavior, sales performance, and the overall atmosphere at the events, emphasizing the excitement and community surrounding bourbon and whiskey tasting. We hit on: With this being the first year hosting the events on separate weeks, did you prefer that to when it was all on one weekend?  What did you look forward going into KBF this year? Did you do anything differently? How does it feel that people aren’t asking your story anymore? How do you keep your story integrated but pivot to what’s more of the focus with consumers? Was anything surprising about what people enjoyed during the tastings at the booth? Did KBF feel bigger without sharing the stage with Bourbon & Beyond? What role do you feel bourbon plays in a growing annual music festival? What do the results of these last two weeks have you thinking about for next year? and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

    38 min

  3. 11 SEPT

    The Easy Button Pt. 2

    Ryan tackled these questions back on Episode 068, and with the feedback we got from listeners, we wanted to give Kenny an opportunity to chime in as well. Today's question comes from listener Richard C. Richard had a series of questions looming from the recent Bourbon Roundtable Live Q&A during Pursuit Palooza. Kenny & Ryan used to joke that they should have gone the "easy route" to a brand and just bottled MGP instead of doing their own thing. Now, MGP brands are truly everywhere, the bourbon market is undergoing a correction, and bottles are sitting on the shelf for longer.  We hit on: How do you feel looking back on your original decision to forge a different path? Did you feel you missed out on something by doing that? Do you feel you are better positioned now for the current market, and for the future, than if you had bottled MGP?  Where do you think you'd be currently if you had gone with MGP instead of creating the Pursuit United brand as we know it? What would you do differently if you could do it all over again? What would you tell the 2018 versions of Kenny & Ryan? How do you continue to set the brand up for success with so many other brands continuing to develop around you? and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

    35 min

  4. 28 AGO

    Double Oaked Rye Release

    "For this product, we wanted to push the boundaries of what rye whiskey can be and compete with the best older whiskeys out there. At 108 proof, it delivers a bold yet balanced experience that we believe will captivate both rye enthusiasts and those new to the category. This limited release truly embodies our pursuit of whiskey excellence." Coming off the heels of Pursuit United Double Oaked Bourbon, it’s time for Pursuit United Double Oaked Rye! In today's episode, we unpack a bunch of questions around the product ahead of it's release at the Warehouse & Distillery in Louisville, Kentucky on Thursday, August 29th. We hit on: What is different about Double Oaked Rye from it's base product vs the Double Oaked Bourbon from it's base product? What has the process of making Double Oaked Rye taught you that making Double Oaked Bourbon didn’t?  Have you noticed the Double Oaked products help people go back into trying the other SKUs? Out of all the experiments you did for Double Oaked Rye, were there any runner-ups that you went back and forth on moving forward with? What does the inclusion of Double Oaked Rye in the Pursuit United Private Selection look like? What does distribution look like for this product? and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

    30 min

  5. 14 AGO

    The Rye vs Bourbon Debate

    “You can create an amazing product but if it's not what the market wants, it doesn’t matter.” - Ryan Cecil While Pursuit United Rye is our highest awarded product, it still doesn’t seem to perform the same way as the bourbon SKUs do. We don’t pretend that this is a trend only seen within our brand, as we see it with other brands in the industry as well. With the upcoming release of Pursuit United Double Oaked Rye, could it help changes people’s minds on what they think about the rye category? Can using the “buzz” of double oaked, in both process and marketed terminology, reach a larger market of whiskey consumers?  We hit on: Are there certain markets where rye seems to do well? Are there any where it out performs bourbon?  From your experience as consumers yourselves, have you noticed a time when rye was more prominent as a whole in the market?  Do you see the trajectory of rye sales overall gaining a larger slice of the market?  Were there any ryes that you think have helped drive the current success of the rye category? What is it that prevents people from latching on to rye in the same way as other whiskeys or spirits?  and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

    39 min

  6. 31 JUL

    The Easy Button

    Today's question comes from listener Richard C. Richard had a series of questions looming from the recent Bourbon Roundtable Live Q&A during Pursuit Palooza, and we thought they'd made for a great episode for Ryan while Kenny was out. Kenny & Ryan used to joke that they should have gone the "easy route" to a brand and just bottled MGP instead of doing their own thing. Now, MGP brands are truly everywhere, the bourbon market is undergoing a correction, and bottles are sitting on the shelf for longer.  We hit on: How do you feel looking back on your original decision to forge a different path? Did you feel you missed out on something by doing that? Do you feel you are better positioned now for the current market, and for the future, than if you had bottled MGP?  Where do you think you'd be currently if you had gone with MGP instead of creating the Pursuit United brand as we know it? What would you do differently if you could do it all over again? What would you tell the 2018 versions of Kenny & Ryan? and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

    36 min

  7. 17 JUL

    New & Old

    We have a rare treat today. Not only is Ryan back, but he’s rocking a solo episode with Brian while Kenny is taking a staycation. With so many products in the works, we figured we’d talk about some of the projects currently cooking in the Pursuit lab. From old recipes to new SKUs, we have a lot to dive into with this one. We hit on: Mashbills presently available for blends Different experimental oak finishing New SKUs in the pipeline Differentiating from other products on the market by taking chapters from the wine and Scotch worlds and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

    39 min

  8. 3 JUL

    The History of Mellwood

    Our Pursuit Spirits Distillery here on Mellwood Ave sits on hallowed ground, being the original site of the Mellwood Distillery, and later, General Distillers Corporation of Kentucky. The Mellwood Distillery has a rich history dating back to 1865, and with the help of several folks in the industry, we've learned a bit about it and it's various ownership changes over the years. It produced brands like Mellwood Whisky, Kentucky Nectar, Derby Town, and Old Rampart, just to name a few. In today's episode, Kenny discusses the architecture, operations, and historical significance of the distillery, highlighting the importance of preserving and sharing bourbon history as we bring whiskey back to Mellwood Ave. We hit on: The origin of our site at 1700 Mellwood Ave Uncovering the history, maps, & research Mellwood Distillery and it's various labels Preserving and sharing the bourbon history and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

    39 min
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Take part in a journey to build a bourbon brand. Brian Beyke sits down with the founders of the top whiskey podcast, Kenny and Ryan of Bourbon Pursuit, to figure out what it takes to bring their whiskey label to life. Experience the highs, lows, and everything in between from investments, filling barrels, and shipping bottles. Special episodes will feature in-depth tasting notes for single barrel releases. It's your chance to have the first ever inside look into the bourbon business and learn about the whiskey industry with Pursuit Spirits.

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