Behind The Revenue Chad Kodary

Summary:
Joel Erway discusses his customer acquisition strategies, specifically focusing on running paid workshops. He explains how he transitioned from webinars to workshops and the benefits of this approach. Joel emphasizes the importance of variety in engaging audiences and the value of paid customers. He also shares insights on pre-selling and the challenges of overthinking in the sales process. In this conversation, Joel Erway discusses his paid workshop model and the importance of community building. He explains how he uses workshops to engage his audience and upsell them to higher ticket programs. Joel also shares his approach to simplifying processes and reducing stress in his business. He emphasizes the limitations of market size and the challenges of scaling low ticket offers. Finally, he highlights the significance of understanding market size for successful advertising.Takeaways:
Paid workshops can be an effective customer acquisition strategyVariety is important in engaging audiences and keeping their interestPaid customers are more committed and likely to convertPre-selling on the confirmation page can increase conversions Paid workshops can be an effective way to engage your audience and build a community.Using a core methodology for workshops allows for upselling to higher ticket programs.Simplifying processes and reducing stress can lead to a more efficient and enjoyable business.Understanding market size is crucial for successful advertising and scaling.Chapters:
00:00 Introduction and Background01:00 Customer Acquisition Strategies03:35 Paid Workshops and Ascension Models07:34 Benefits of Paid Workshops09:46 Running Ads and Workshop Attendance12:02 Transitioning from Free Webinars to Paid Workshops13:19 Goals and Offers in Webinars15:19 Different Offers for Different Audiences19:53 Transitioning to a Lifestyle Business21:08 Offering a Backend Sprint22:41 Pre-Selling on the Confirmation Page24:24 Avoiding Overthinking and Scaring Yourself25:09 Duration and Format of Workshops25:34 Paid Workshops and Community Building26:16 The Workshop Model and Higher Ticket Programs27:15 Using Core Methodology for Workshops and Upselling28:32 Simplifying the Workshop Process and Engaging the Audience29:47 Streamlining Processes and Reducing Stress30:38 The Limitations of Market Size and Scaling32:09 The Challenges of Scaling Low Ticket Offers34:46 Self-Liquidation and Average Order Value37:44 Tracking Software and Market Size39:26 The Importance of Market Size and Advertising45:07 Understanding Market Size and Advertising Budget47:04 The Importance of a Large Market for Advertising48:19 The Power Offer Workshop and Brand Building

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Summary:Chad Kodary and Ron Douglas discuss the power of webinars for lead generation and sales. They explore the different approaches to webinars, including using them to engage with an audience and build trust. Ron shares success stories and highlights the long-term value of building lists through webinars. They also discuss the challenges of running cold webinars and the importance of optimizing show up rates. Ron reveals a secret strategy of using coupon codes to increase engagement and drive sales. In this conversation, Ron Douglas discusses the value of webinars and evergreen webinars, emphasizing the importance of interacting with attendees and learning from their insights. He also shares strategies for building and monetizing an email list, including the use of replay sequences and deadlines. Ron highlights the benefits of cross promotions and coaching as additional revenue streams. He emphasizes the value of an email list and the need to target specific audiences. Ron also discusses the process of co-hosting webinars and affiliate endorsements, as well as the logistics of running webinars on your own platform. The conversation concludes with information about WebinarCon and how to get in touch with Ron.
Takeaways:
Webinars are a powerful tool for lead generation and sales, allowing businesses to engage with their audience and build trust.There are different approaches to webinars, including using them as a front-end or middle-of-the-funnel strategy, selling webinars as a product, or using them for cross-promotions.Building lists and establishing long-term relationships with leads is a key benefit of webinars, even if immediate profitability is not achieved.Running cold webinars can be challenging, and optimizing show up rates is crucial for success. Using coupon codes can increase engagement and drive sales. Webinars and evergreen webinars can be valuable tools for generating leads and profitably scaling a business.Building and monetizing an email list is crucial for long-term success, and frequent, consistent emails can help keep the list engaged.Replay sequences and deadlines can be effective in driving conversions and sales.Cross promotions and coaching can provide additional revenue streams and opportunities for collaboration.Chapters:
00:00 Introduction and Overview01:01 WebinarCon: An Educational Seminar Company03:10 Roles and Responsibilities in the Company03:23 Personal Experience with Webinars05:55 Trends in the Webinar Space07:21 The Power of Webinars for Audience Engagement08:14 Different Approaches to Webinars10:09 Success Stories and Record Sales11:06 Using Webinars in Unique Ways13:44 Challenges with Cold Webinars15:05 Building Lists and Long-Term Value16:12 Automated Webinars and Lead Costs22:51 Using Coupon Codes to Increase Engagement23:49 The Value of Webinars and Evergreen Webinars24:46 Building and Monetizing an Email List27:00 Email Frequency and Content28:16 Replay Sequences and Deadlines29:01 Monetizing the List with Coaching and Cross Promotions29:39 The Value of an Email List30:13 Targeting Specific Audiences30:41 Engaging and Monetizing the List31:13 Different Lists for Different Audiences31:48 Creating and Using Pre-Written Emails32:18 Affiliate Programs and Cross Promotions36:13 Getting a Large Audience for Webinars37:22 Co-Hosting Webinars and Affiliate Endorsements40:08 Running Webinars on Your Own Platform43:00 WebinarCon and Contact Information

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Summary:
Ashton Shanks, co-founder of Bad Marketing, discusses the merger with Four Media and the reasons behind it. The name 'Bad Marketing' stands for bold and disruptive, and it was chosen to create a memorable brand. The company has over 170 full-time staff members, with offices in Nashville, Atlanta, Denver, and London. They work with a range of clients, from small local businesses to larger brands like ClickFunnels. The media buying team is expected to be full-stack marketers who can think outside the box and take ownership of their accounts. They manage campaigns daily and make data-driven decisions. The conversation covers topics such as changes in optimization, employee breakdown and sales team, marketing strategies for SaaS companies, challenges as a marketing strategy, improving challenge show up rates, simplifying challenge structure, future goals for Bad Marketing, company growth and funding, and performance-based pricing.
Takeaways:
Bad Marketing is a high-level marketing company that works with a range of clients, from small businesses to larger brands.The merger with Four Media was driven by the complementary strengths of the two companies and the desire to create a larger, more impactful agency.The name 'Bad Marketing' was chosen to be bold and disruptive, and it represents the company's commitment to excellence.The company has a team of over 170 full-time staff members, with offices in Nashville, Atlanta, Denver, and London.The media buying team at Bad Marketing is expected to be full-stack marketers who can think outside the box and take ownership of their accounts. Optimization now takes longer to see results.Having a sales team can improve collaboration and communication.Challenges can be an effective marketing strategy for building community.Simplifying challenge structure and focusing on engagement can improve show up rates.Setting clear goals and providing templates can enhance challenge effectiveness.Bad Marketing aims to reach the hundred million dollar mark and focuses on growth and acquisitions.Performance-based pricing can align incentives and drive results.Chapters:
00:00 Introduction and Background02:19 Partnership with Four Media05:05 Reasons for the Merger07:01 The Name 'Bad Marketing'09:31 Team and Offices11:54 Number of Clients12:46 Working with Big Brands14:44 Video and Creative Services15:26 Cross-Channel Advertising16:09 Qualifications for Media Buyers18:27 Cross-Platform Media Buyers19:29 Frequency of Account Management20:52 Changes in Optimization22:14 Employee Breakdown and Sales Team23:01 Sales Team Collaboration24:10 Marketing Strategies for SaaS Companies25:07 Challenges as a Marketing Strategy26:00 Challenges and Show Up Rates27:01 Improving Challenge Show Up Rates28:23 Simplifying Challenge Structure29:13 Challenge Curriculum and Homework31:08 Controlled and Precise Challenge Structure33:19 Future Goals for Bad Marketing36:49 Company Growth and Funding38:52 Performance-Based Pricing40:28 Contact Information

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Summary:
Dennis Yu discusses the importance of being Googleable and the various ways businesses can show up on Google. He shares his perspective on SEO, stating that it is a scam and that the focus should be on showing Google and the community that you actually do what you say you do. He emphasizes the importance of trust and credibility in building a brand and explains how AI tools can be used to enhance video creation and editing. He also discusses the potential issues and challenges that AI may bring in terms of trust and authenticity. In this conversation, Chad Kodary and Dennis Yu discuss the role of AI in marketing and business. They touch on topics such as the rise and fall of AI tools like Jasper, the rapid pace of AI development, the competition in the AI space, and the importance of serving customers better. They also discuss the future of Google and AI, the potential impact of generative AI, and the use of voice AI in marketing. The conversation emphasizes the value of trust, human experience, and practical tools in marketing, and highlights the importance of leveraging authority and providing real business results.
Takeaways:
The key to being Googleable is to show Google and the community that you actually do what you say you do.AI tools can be used to enhance video creation and editing, but they should be used to amplify real experiences and achievements.Trust and credibility are crucial in building a brand, and AI tools can help in creating proof and evidence of expertise.While AI tools have the potential to revolutionize marketing and SEO, it is important to use them ethically and focus on providing value to the audience. AI tools are evolving rapidly, and it can be challenging to keep up with the pace of development.Competition in the AI space is fierce, but the key to success is serving customers better.Inbound marketing, based on trust and human connection, is more effective than outbound marketing.AI should be seen as a tool to enhance efficiency and effectiveness, rather than a hype-driven trend.Chapters:
00:00 Introduction and Background00:42 Different Ways to Show Up on Google01:36 SEO vs. Google's Search Engine Engineer Perspective03:27 Overcoming Fear of Social Media for Business Owners04:56 Using Social Media to Build Trust and Credibility06:25 Creating Content Once and Repurposing It08:06 Focus on Local Businesses09:42 AI Tools and Video Creation10:49 The Future of AI in Video Creation12:03 The Value of AI Tools in Video Editing13:33 The Importance of Trust and Real Experience16:06 AI as a Multiplier for Success18:52 AI Tools and the Future of Marketing21:56 The Role of AI in Marketing and SEO23:09 Google's Perspective on AI Tools23:50 The Rise and Fall of Jasper24:18 The Evolution of AI Tools25:11 The Rapid Pace of AI Development25:50 Competition in the AI Space26:02 The Role of AI in Competing with Competitors26:30 The Importance of Serving Customers Better27:00 The Future of Google and AI27:29 The Potential Impact of Generative AI28:00 The Role of Trust in Business28:38 The Use of Voice AI29:05 Regulations and Voice AI29:15 Using Voice AI for Inbound Marketing29:26 The Importance of Trust in Inbound Marketing30:10 Using Voice to Verify Authenticity30:44 The Value of Inbound Marketing31:12 The Potential of AI in Inbound Marketing31:28 The Role of Context in AI Applications32:19 The Use of AI for Outbound Marketing32:46 The Potential of AI for Inbound Marketing33:04 The Importance of Human Experience in Marketing33:13 The Value of Old-Fashioned Values in Marketing34:11 The Importance of Trust in Marketing34:32 The Role of AI as a Tool35:11 The Hype around AI36:10 The Value of Real Business Results37:08 Leveraging Trust and Authority in Marketing38:20 Using Inbound Marketing to Drive Business39:17 The Value of Personal Branding and Human Connection40:20 The Role of AI as a Tool, Not a Hype40:59 The Evolution of Tools and Technology41:35 The Magic of Technology42:10 The Efficiency of AI Tools43:16 T

Summary:
Jason Wojo discusses the effectiveness of low ticket offers and self-liquidating funnels. He explains how selling low ticket items can lead to higher quality leads and increased show rates for high ticket offers. Wojo also shares insights on running challenge funnels and the importance of getting participants to pay for the challenge. He provides a breakdown of his own funnel, including the order bumps, upsells, and average order value. Additionally, he discusses the benefits of hosting free events and the potential for high conversions and revenue. In this conversation, Jason Wojo discusses his strategy of running free events and using high-ticket upsells to generate revenue. He shares insights into the process of booking event spaces, running ads, and qualifying attendees. Jason also explains his pitch and upsell strategies, including the use of bonuses and guarantees. He discusses the importance of qualifying clients and the types of businesses he works with. Additionally, he talks about his advertising budget and return on investment. The conversation concludes with a discussion on monetizing content on TikTok and Instagram.
Takeaways:
Low ticket offers can be effective in generating higher quality leads and increasing show rates for high ticket offers.Running challenge funnels can be a successful strategy, but participants should be required to pay for the challenge to improve show rates and value perception.Order bumps and upsells can significantly increase average order value and revenue.Hosting free events can be a powerful marketing strategy, leading to high conversions and revenue. Running free events with high-ticket upsells can be a profitable strategy.Qualifying attendees and focusing on high-ticket clients can lead to better results.Using bonuses and guarantees can increase conversions and sales.Tracking advertising campaigns and optimizing for ROI is crucial for success.Creating controversial and engaging content can help build a following on social media.Chapters:
00:00 Introduction and Background01:02 Low Ticket Offers and Self-Liquidating Funnels04:00 Upsells and Order Bumps05:42 Return on Ad Spend and Funnel Performance06:29 Targeting Real Business Owners07:22 Targeting Marketing Agencies08:14 Running a Challenge Funnel09:38 Challenges and Show Up Rates13:02 Improving Challenge Funnel Results14:23 Challenges with Agency Market16:21 Funnel Breakdown19:01 Booking Calls and Qualifying Leads20:02 Scaling Ads and Adding Setters22:30 Event Strategy and Outcome25:03 The Power of Free Events25:29 Smaller Paid Events26:00 Running Free Events and High-Ticket Upsells27:21 Running Events in Different Cities28:17 Managing Event Registrations and No-Shows28:45 Event Space and Upsell Packages29:11 Qualifying Attendees and Sales Process30:03 Pitching and Bonuses31:27 Recording Ads at a Mansion32:30 Handling ROI Guarantees35:45 Advertising Budget and Return on Investment36:25 Using HighLevel for Tracking Ads38:25 Favorite Cars and Exotic Vehicles41:25 Scaling Wojo Media and Focus on Events42:24 Monetizing Content on TikTok and Instagram

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Summary:
Chad Kodary interviews Roger Yelvington, the founder of ad launch, a software company. Roger shares his entrepreneurial journey, from owning brick-and-mortar gyms to transitioning into the digital agency space. He discusses the challenges and opportunities he encountered along the way, including his experience with Alex Hermosy's gym launch secrets. Roger then explains the inspiration behind ad launch and its focus on providing a simple and effective platform for agencies to run ads. He also discusses his plans for the future, including potential funding and product development. In this conversation, Chad Kodary interviews Roger Yelvington about his software company, AdLaunch. They discuss the importance of focusing on capturing leads and converting them, as well as the value of specialization and solving specific problems. They also talk about AdLaunch's plans to expand to Google integration and their use of sprint cycles and story points for development. Roger shares insights on managing large tickets and iterations, and expresses his excitement for new features and releases. They discuss the importance of serving agencies and providing solutions, and the need to listen and iterate to meet the audience's needs. The conversation ends with Roger sharing his contact information for those interested in learning more about AdLaunch.
Takeaways:
Roger Yelvington transitioned from owning brick-and-mortar gyms to the digital agency space before founding ad launch.Ad launch aims to provide a simple and effective platform for agencies to run ads, with a focus on local businesses.Roger plans to continue refining ad launch based on user feedback and is considering funding to accelerate growth.The key to success in the agency space is not just sales, but also retention and providing a valuable service to clients. Focus on capturing leads and converting them to sales.Specialize in solving specific problems rather than trying to do everything.Use sprint cycles and story points for efficient development.Manage large tickets and iterate on the roadmap.Stay excited about new features and releases.Serve agencies by providing solutions that meet their specific needs.Listen to the audience and iterate to improve the software.Contact Roger Yelvington on Facebook for more information about AdLaunch.Chapters:
00:00 Introduction and Background03:00 Transition to Digital Agency08:00 Transition to Software Development17:00 Beta Launch of AdLaunch25:00 Considerations for Funding32:00 Future Plans and Roadmap35:50 Focus on Capturing Leads and Converting Them38:18 Specialization and Solving Specific Problems40:08 Expanding to Google Integration41:21 Sprint Cycles and Story Points42:24 Managing Large Tickets and Iterations43:41 Excitement for New Features and Releases45:28 Serving Agencies and Providing Solutions46:27 Listening and Iterating to Serve the Audience49:05 Inspiration and Contact Information

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