Being Famous Is Not A Personal Brand Qualifier

In this episode of the Branding, Boundaries, and Bullshit podcast, your host, the Ghetto Country Brandmother®, goes in on Kevin Hart's attempt at the restaurant business with Hart House. She doesn't come right out and say it was a failure but she certainly teases it.

Being a celebrity is not the same as personal branding and Kevin proves that in spades. That's because there's a difference between being known and being know for something. He's know for being a comedian and that's pretty much it. Of course, Brandma talks about the importance of personal branding, the challenges celebrities face when venturing into business ventures unrelated to their persona, and the pitfalls of assuming celebrity status automatically translates to business success.

With in your face insights and personal anecdotes, Brandma cuts loose on why Hart's plant-based restaurant couldn't sustain itself and what it reveals about the realities of personal branding. 00:00 Introduction and Podcast Struggles 00:17 Kevin Hart's Restaurant Venture 01:35 Personal Branding Insights 04:07 Kevin Hart's Social Media Analysis 09:59 Celebrity Influence and Restaurant Challenges 18:38 Challenges of Expanding a Business 20:09 Introducing Grandma's New Book 21:10 Kevin Hart's Restaurant Ventures 24:02 Critique of Kevin Hart's Branding 34:26 Comparing Celebrity Endorsements 37:51 Final Thoughts and Sign-Off

--- Support this podcast: https://podcasters.spotify.com/pod/show/brandmashouse/support