The Sales Podcast

Wes Schaeffer
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The Sales Podcast

Unscripted, real, transparent information and interviews from Wes Schaeffer, The Business Fixer, to help you master inbound marketing and generate more inbound sales that close faster, easier, at higher margin, with less stress and more fun.

  1. -2 ДН.

    Cigars, Salespeople, & Sales Training: Walter Crosby on The Sales Podcast

    Walter Crosby and I discuss the unique challenges and processes involved in hiring and managing salespeople. Salespeople are coin-operated...and a little bit...strange. There. I said it. We get into what I always teach is a sales manager's #1 job. (And it's not to review your CRM!) And why you can't treat salespeople like everyone else in the company. We get into how to evaluate resumes, the significance of clear job descriptions, and the dynamics of sales teams. We may have some gray hair...but this interview can save your bacon! 00:00 Introduction and Background 02:55 The Unique Nature of Salespeople 05:54 Hiring Challenges in Sales 09:01 Defining the Ideal Candidate 11:57 The Importance of Job Descriptions 14:54 Evaluating Resumes and Experience 17:55 Sales Team Dynamics and Loyalty 20:48 The Hiring Process and Coaching 23:48 Long-Term Engagement and Support 26:50 Identifying the Right Clients 29:53 Conclusion and Key Takeaways 32:25 Navigating Career Transitions 34:18 The Importance of Team Dynamics 38:04 Sales Performance and Compensation Structures 41:15 Building a Healthy Sales Culture 46:14 Lessons from Sports and Coaching 55:35 Closing Thoughts and Future Connections Walter Crosby is a proud alum of the University of Michigan and holds an advanced degree from the school of hard-won wisdom. He spent the majority of his career as a salesperson who was frequently promoted into sales manager positions. He sold a variety of products with complex B2B sales cycles, including LED luminaries, commercial signage, financial services, synchronized clock systems, and commercial fire alarm systems. He’s sold to K-12 educators, colleges/universities, contractors, and manufacturing and commercial/retail firms. Frustrated by the lack of training he received each time he was promoted to sales management roles, Walter sought his own training and mentors to help him grow as a leader. After training himself and surrounding himself with strong mentors, he saw a need to share his hard-earned knowledge with others to develop successful sales teams. This led to the creation of his own firm, Helix Sales Development. Here, Walter coaches, trains, and supports successful sales teams using evidence-based sales evaluation and assessment tools by the Objective Management Group and sales-enablement technology through Membrain. Walter’s rocket fuel comes from coaching committed individuals to excel beyond what they thought was possible. Conservatively, his clients see a 37-43% increase in revenue after their engagement. Guest Site: https://helixsalesdevelopment.com/ Guest Facebook: https://www.facebook.com/helixsalesdevelopment/ Guest LinkedIn: https://www.linkedin.com/in/walterlcrosby/ Join The Inner Circle: https://info.wesschaeffer.com/inner-circle-silver Market like you mean it. Now go sell something. SUBSCRIBE to grow your sales. https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer Instagram -- https://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Podcast -- https://creators.spotify.com/pod/show/fixerwes BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CRMQuiz.com https://MakeEverySale.com

    58 мин.

  2. 24.12.2024

    Keep Score To Sell More, ScoreApp Founder Maxwell Nee on The Sales Podcast

    In this conversation, I interview Maxwell Nee, the co-founder of Score App, a quiz marketing software that helps businesses engage customers through personalized quizzes. *Check out ScoreApp via my link: https://share.scoreapp.com/951d60ee *See how I'm using ScoreApp at CRMQuiz.com Maxwell shares insights into the creation and evolution of Score App, the importance of building a business with enterprise value, and how they leverage AI to enhance marketing efforts. He discusses the competitive landscape, customer retention strategies, and the journey that led him to invest in ScoreApp and in building a successful coaching business, emphasizing the importance of teamwork, innovative strategies, and the often-overlooked value of podcasts in marketing. We get into effective quiz strategies for engagement and lead generation, as well as the significance of maintaining a steady approach to business growth. We wrap things up with insights on maximizing the use of ScoreApp and available resources for users. 00:00 Introduction to Score App and Maxwell Nee 10:40 Building a Business with Enterprise Value 16:43 Understanding Competition and Market Positioning 23:36 Maxwell's Journey to Success 29:14 Effective Strategies for Quizzes and Engagement 37:13 Leveraging Podcasts for Growth Guest Site: https://www.scoreapp.com/book Guest LinkedIn: https://www.linkedin.com/in/maxwellnee/ Join The Inner Circle: https://info.wesschaeffer.com/inner-circle-silver Market like you mean it. Now go sell something. SUBSCRIBE to grow your sales. https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer Instagram -- https://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Podcast -- https://creators.spotify.com/pod/show/fixerwes BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CRMQuiz.com https://MakeEverySale.com

    53 мин.

  3. 17.12.2024

    Tractors, Training, and Tactics With New Zealand's St John Craner on The Sales Podcast

    Today, I sit down with New Zealander St John (pronounced "sin-jin") Craner. He's a rural sales expert, which means he knows how to sell human-to-human. We get into the intricacies of sales training, particularly within the rural sector. St John shares his journey from marketing to sales training, emphasizing the importance of understanding the psychology behind selling. We chat about the unique challenges faced by rural salespeople and the significance of building genuine relationships with clients in all markets. We also highlight effective strategies for attracting clients and the necessity of focusing on the basics of sales rather than gimmicks as well as the importance of building relationships in sales, emphasizing the need for consistency and mastering the fundamentals. And a few more things that will help you sell more, faster, at higher margins, with less stress, more predictably, while having more fun doing it. Guest Site: https://www.ruralsalessuccess.com/ Guest LinkedIn: https://www.linkedin.com/in/stjohncraner/ Guest Facebook Group: https://www.facebook.com/groups/285326399207141/ 00:00 Introduction and Personal Stories 03:01 Transitioning to Sales Training 06:08 Understanding the Rural Sales Landscape 09:02 The Psychology of Selling 12:03 Coaching Mindsets and Sales Success 14:53 The Importance of Client Relationships 18:04 Finding and Attracting Clients 21:03 Building a Reputation in Niche Markets 23:56 Effective Referral Strategies 30:53 Building Relationships for Success 33:19 The Importance of Consistency in Sales 35:29 Mastering the Fundamentals 37:41 The First Sale: Selling to Yourself 42:25 Warm Calling vs Cold Calling 45:59 Serving Over Selling Join The Inner Circle: https://info.wesschaeffer.com/inner-circle-silver Market like you mean it. Now go sell something. SUBSCRIBE to grow your sales. https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer Instagram -- https://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Podcast -- https://creators.spotify.com/pod/show/fixerwes BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CRMQuiz.com https://MakeEverySale.com

    54 мин.

  4. 11.12.2024

    Your Potential Is Wisdom: Ben Lytle

    BEN LYTLE is a self-made serial entrepreneur and CEO known for being ahead of the curve. He has launched seven successful companies to date, creating billions in market value, including NYSE-listed Acordia, Inc., and Anthem (now Elevance Health), with a current market value of more than $120 billion. He is a healthcare policy expert who chaired or served on state and presidential healthcare commissions and a governance leader with extensive public company experience. Ben has identified five change forces converging to create a New Reality and recommends optimal adaptive actions for individuals, businesses, and social institutions. Wisdom is easier to develop than generally assumed and can be accelerated. It has been taught for thousands of years, and literature is abundant. Technology can make wisdom easily accessible to learn and apply in decision-making. A growth mechanism inside everyone awaits to assist and guide. Routine unconscious practices performed consciously and intentionally accelerate wisdom. Adults can develop wisdom regardless of age, educational background, or social standing. Little or no expense and nominal daily time are required. The pursuit of wisdom is personal and private, with no need to disclose to others or join anything. All that is needed is a heartfelt, unwavering commitment to becoming your best while equally serving others. Guest Site: https://potentialistfuture.com Guest LinkedIn: https://www.linkedin.com/in/ben-lytle-a6a0b914/ Guest YouTube: https://www.youtube.com/@ben.lytle.potentialist 0:00 Introduction to Ben Lytle and His Achievements  03:10 The Interconnection of Wisdom and Potential 06:09 Navigating Change in a Rapidly Evolving World 08:48 The Role of Adversity in Personal Growth 11:49 The Future of Healthcare and AI Integration 14:53 Embracing AI as a Tool for Productivity 18:05 The Importance of Adaptation in a Declining Population 25:50 Embracing AI and Robotics for Progress 28:43 Creating Your Digital Alter Ego 30:35 Revolutionizing Personal Health Records 34:57 Navigating Sales Challenges in a Changing Market 39:42 The Pursuit of Wisdom in Modern Society 43:56 Practical Steps to Achieve Your Goals Join The Inner Circle: https://info.wesschaeffer.com/inner-circle-silver Market like you mean it. Now go sell something. ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer Instagram -- https://instagram.com/saleswhisperer LinkedIn -- https://www.linkedin.com/in/thesaleswhisperer/ BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CRMQuiz.com https://MakeEverySale.com

    47 мин.

  5. 06.12.2024

    How To Blend Old With New To Win In Business Today: Titus Jumper

    Takeaways Parenting can be both joyful and challenging, especially with large families. Entrepreneurship requires a willingness to take risks and learn from failures. The timeline between idea and action can be short for those willing to embrace risk. Failures should be viewed as learning opportunities rather than setbacks. AI is transforming the sales and customer service landscape, making processes more efficient. Understanding when to quit a venture is crucial for long-term success. Building strong teams is essential for scaling businesses effectively. The importance of personal interaction in sales remains, even with the rise of AI. Balancing multiple businesses can lead to stress and pressure on personal life. Success in business often comes from a combination of hard work, resilience, and adaptability. AI is significantly impacting the call center and customer service industries. Old school sales techniques remain effective in today's market. Local events and networking are crucial for business growth. Listening is a vital skill for successful salespeople. Balancing family life with business is essential for fulfillment. Success should be redefined beyond just financial achievements. Understanding personal values is key to true success. AI can enhance sales processes, especially for high-volume products. The emotional connection to family can be more fulfilling than business success. Enjoying the journey of family life is important for overall happiness. titles 00:00 The Joys and Challenges of Parenting 06:10 Navigating Success and Failure in Business 14:04 Understanding When to Quit vs. Persist 19:52 The Future of Customer Service with AI 26:39 Old School Sales Techniques in a Modern World 31:39 Balancing Family Life and Business Success 41:10 The Future of AI in Customer Engagement Guest Site: https://jovee.ai/ Guest Site: https://sales-hub.com/  Guest LinkedIn: https://www.linkedin.com/in/titus-jumper-597207162/ Join The Inner Circle: https://info.wesschaeffer.com/inner-circle-silver Market like you mean it. Now go sell something. ----- onnect with me: Twitter -- https://twitter.com/saleswhisperer Instagram -- https://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Podcast -- https://creators.spotify.com/pod/show/fixerwes BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CRMQuiz.com https://MakeEverySale.com

    43 мин.

  6. 27.11.2024

    From Russia With Love—Focus & Make Them An Offer They Can’t Refuse: Andrei Mincov

    "If I don't do it now, I will never go." "Without clients, I don't have a business." "I have a 99.3% rate of success." 00:00 Andrei Mincov's Journey: From Russia to Dubai 05:48 Navigating Legal Education in Canada 11:23 The Birth of Trademark Factory 17:22 The Challenges of Leaving Law Behind 22:19 Validation Through Doubt 27:50 Comprehensive Trademark Search and Assessment 37:50 When to Consider Trademarking Your Brand Andrei's journey from Russia to Dubai shaped his entrepreneurial spirit. Transitioning from lawyer to entrepreneur requires a shift in mindset. Trademark Factory was born out of a desire to help entrepreneurs. Understanding client needs is crucial for business success. A flat fee for trademark registration can prevent unexpected costs. The importance of a money-back guarantee in service-based businesses. Building a brand is an investment in the future of a business. Trademark registration is essential for protecting intellectual property. Many businesses underestimate the value of their brand. Legal services should be viewed as a service, not a profession. Join The Inner Circle: https://info.wesschaeffer.com/inner-circle-silver Market like you mean it. Now go sell something. SUBSCRIBE to grow your sales. https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer Instagram -- https://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Podcast -- https://creators.spotify.com/pod/show/fixerwes BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CRMQuiz.com https://MakeEverySale.com

    49 мин.

  7. 18.11.2024

    How To Incentivize Coin-Operated Salespeople, With Bernie Kassar

    In this conversation, Bernie Kassar and I delve into the intricacies of sales compensation plans, emphasizing the importance of simplification and alignment with business objectives. Bernie shares insights from his extensive experience in the field, discussing the transition from traditional compensation structures to more effective models that motivate sales teams. The discussion also touches on the role of technology in automating commission calculations and the significance of motivation and inspiration in driving sales performance. We also discuss the challenges of distractions in the digital age, emphasizing the importance of time management and personal accountability. We explore how different generations are motivated and the need for effective leadership in sales teams and we also highlight the role of technology in sales, the necessity of training, and the importance of connecting with potential clients. We wrap up with a light-hearted discussion about personal connections and the influence of media on public perception. GUEST INFO: Guest Site: https://latitude39.com/contact/ Guest LinkedIn: linkedin.com/in/berniekassar Chapters 00:00 Understanding Sales Compensation Plans 03:07 The Importance of Simplification in Comp Plans 05:58 Transitioning Compensation Structures 08:46 The Journey from Employee to Founder 12:02 The Role of Technology in Sales Compensation 15:03 Motivation and Inspiration in Sales Teams 24:04 Navigating Distractions in a Digital Age 25:11 Empowering Individuals Through Time Management 26:40 Understanding Generational Differences in Motivation 28:08 Building Accountability in Sales Teams 30:06 Leveraging Technology for Sales Success 32:39 The Importance of Training and Standardization 33:45 Connecting with Potential Clients 35:25 Offering Value to Startups 36:29 Navigating Personal Connections and Travel 39:01 Staying Positive Amidst Media Frenzy Join The Inner Circle: https://info.wesschaeffer.com/inner-circle-silver Market like you mean it. Now go sell something. SUBSCRIBE to grow your sales. https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhispererInstagram -- https://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Podcast -- https://creators.spotify.com/pod/show/fixerwes BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CRMQuiz.com https://MakeEverySale.com

    51 мин.

  8. 11.11.2024

    Pull Your Visitors Out of WitSec & Sell To Them! Jim Harenchar

    Takeaways Direct mail remains a viable marketing resource. Understanding visitor behavior is crucial for effective marketing. Response attribution helps validate marketing ROI. Audience targeting is essential for successful campaigns. Creative strategies should be informed by data insights. Compliance in marketing data is increasingly important. B2B and B2C marketing strategies can leverage similar data. Technology is reshaping consumer behavior and marketing practices. Effective marketing requires a mix of traditional and digital strategies. Marketers must continuously adapt to changing consumer preferences. 00:00 Introduction to Jim Harenchar and Response Marketing Group 06:07 Data-Driven Marketing: Understanding Visitor Behavior 11:55 The Importance of Audience Targeting in Marketing 18:07 Navigating Compliance in Marketing Data 24:08 The Future of Marketing: Technology and Consumer Behavior 30:03 Conclusion and Resources for Marketers GUEST INFO: Guest Site: rmg-usa.com/thesalespodcast/  Guest LinkedIn: https://www.linkedin.com/in/jharenchar/ Guest YouTube: https://www.youtube.com/@responsemarketinggroup2218/ Join The Inner Circle: https://info.wesschaeffer.com/inner-circle-silver Market like you mean it. Now go sell something. SUBSCRIBE to grow your sales. https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Podcast -- https://feeds.libsyn.com/44487/rss BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CRMQuiz.com https://MakeEverySale.com

    39 мин.
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Unscripted, real, transparent information and interviews from Wes Schaeffer, The Business Fixer, to help you master inbound marketing and generate more inbound sales that close faster, easier, at higher margin, with less stress and more fun.

Информация

  • Автор
    Wes Schaeffer
  • Годы выхода
    2013 - 2024
  • Выпуски
    668
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © Wes Schaeffer
  • Сайт подкаста
    The Sales Podcast

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