19 min
Anna Henry - Climate Action Plans Required By Consumers Fractionals Unplugged with Jay Kingley
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- Marketing
Anna Henry of Shift Sustainability Consulting tells us that consumers are anxious about climate change and are beginning to demand that the businesses that they patronize are supporting this cause. Many consumers believe that brands have just as much responsibility for – and ability to take – climate action as governmental bodies. Anna points out that survey data from The Economist shows a 71% rise in online searches for sustainable goods in the past 5 years. KPMG reveals 80% of the world's top companies are already reporting on sustainability metrics, and Forbes estimates 20% of top global companies have made a commitment to go net zero. Companies need to find ways to demonstrate to consumers that they care about this issue and are taking action.
Anna recommends each business create a climate action plan that identifies actions that are both impactful and visible. Examples include airlines offering emissions offsets, utilities providing the ability to purchase green electricity, and Amazon adding a Climate Pledge Friendly tag to help consumers identify products that have more sustainable attributes. Anna provides 5 steps to create a consumer-focused climate action plan for your business.
Show highlights
04:17 Consumers are increasingly choosing to do business with climate aware companies.
04:55 Consumer-driven activism.
07:01 Doing what some of your customers want but not others.
09:55 How companies benefit from adopting climate aware policies.
12:02 5 steps to implement a climate action plan.
15:24 Learn about Anna. Email Anna at anna@shiftsustainable.com.
Connect with Jay
Email Jay at jay.kingley@centricityb2b.com
Sign up for a free one hour workshop called Do Less Marketing. Get More Clients. The workshop will show you how to replace the income you left behind in your last corporate job and then 5X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.
Anna Henry of Shift Sustainability Consulting tells us that consumers are anxious about climate change and are beginning to demand that the businesses that they patronize are supporting this cause. Many consumers believe that brands have just as much responsibility for – and ability to take – climate action as governmental bodies. Anna points out that survey data from The Economist shows a 71% rise in online searches for sustainable goods in the past 5 years. KPMG reveals 80% of the world's top companies are already reporting on sustainability metrics, and Forbes estimates 20% of top global companies have made a commitment to go net zero. Companies need to find ways to demonstrate to consumers that they care about this issue and are taking action.
Anna recommends each business create a climate action plan that identifies actions that are both impactful and visible. Examples include airlines offering emissions offsets, utilities providing the ability to purchase green electricity, and Amazon adding a Climate Pledge Friendly tag to help consumers identify products that have more sustainable attributes. Anna provides 5 steps to create a consumer-focused climate action plan for your business.
Show highlights
04:17 Consumers are increasingly choosing to do business with climate aware companies.
04:55 Consumer-driven activism.
07:01 Doing what some of your customers want but not others.
09:55 How companies benefit from adopting climate aware policies.
12:02 5 steps to implement a climate action plan.
15:24 Learn about Anna. Email Anna at anna@shiftsustainable.com.
Connect with Jay
Email Jay at jay.kingley@centricityb2b.com
Sign up for a free one hour workshop called Do Less Marketing. Get More Clients. The workshop will show you how to replace the income you left behind in your last corporate job and then 5X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.
19 min