(Best of) Ed Thompson: Marketing Consultant and Educator

Now and Zen Japan is excited to welcome Mr. Ed Thompson, a Marketing Consultant and the founder of Concept Design. In this episode, we enjoy some beers while diving into Ed's over 20-year journey in Japan and his extensive career in marketing, branding, advertising, and academia. Ed has also been a lecturer at Temple University for more than 15 years. Known for his straightforward communication and strong opinions on marketing, Ed shares stories from his early days in Japan, including his experiences of being disciplined with bamboo sticks, working alongside bureaucrats, and starting his own business after just five years in the country. He offers a unique perspective on why Japanese brand logos often use words instead of pictograms and discusses how to find your Personal Branding "voice" by critiquing the competition. Ed also explores deeper philosophical themes, such as the concepts of Wabi-Sabi and Kintsugi, and how they relate to perseverance and the Japanese spirit. Additional topics we cover include:

• An interesting way to translate the  word "marketing" 
• Understanding self-worth and context when giving yourself an appropriate business title
• Why his list of clients in Japan are predominantly foreign affiliated
• How "creative" departments differ in Japan and the main role of ad agencies
• "Making order out of chaos" . . .  the driver for Ed's passion for marketing
• Was Omotenashi developed as a social norm or a way to make customers more receptive to your brand?
• In Japan, "Being present is more important than being whole"
• Why email remains the most important CRM data

Concept Design: https://conceptdesign.io/
Ed Thompson: https://www.linkedin.com/in/ethompson/

More Now and Zen Japan episodes: http://nowandzen.jp

Japan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.life