Better Advertising with BTR Media

Destaney Wishon and Justin Nuckols
  • 4.7 (11)
  • MARKETING
  • UPDATED BIWEEKLY
Better Advertising with BTR Media

Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.

  1. Navigating the Future of Retail Media

    1 DAY AGO

    Navigating the Future of Retail Media

    Lance shares his insights on customizing strategies for brands across diverse retail media networks.

    22 min
  2. Scaling Content Creation with AI

    DEC 4

    Scaling Content Creation with AI

    Pattern’s CMO Carolyn shares how brands can use AI to scale content, optimize creative, and stay ahead.

    24 min
  3. How Incrementality Impacts Ad Spend

    NOV 22

    How Incrementality Impacts Ad Spend

    This episode breaks down why incrementality is the key to measuring true ad impact, how it goes beyond ROAS, and what brands can do to ensure their retail media spend drives real growth.

    36 min
  4. What's New In Amazon Marketing Cloud

    NOV 13

    What's New In Amazon Marketing Cloud

    Amazon’s Alan Lewis and BTR Media’s Dustin Wassner discuss the latest in Amazon Marketing Cloud (AMC) and what’s next to help brands reach the right audience more easily than ever.

    38 min
  5. Using Ad Tech Without Getting Lost in the Details

    OCT 31

    Using Ad Tech Without Getting Lost in the Details

    Destaney sits down with Dustin Wassner to talk about his Amazon Hackathon win, keeping ad strategies simple, and how AMS and AMC are making life easier for ad managers.

    28 min
  6. Using AMC to See Beyond Just ROAS

    OCT 24

    Using AMC to See Beyond Just ROAS

    In this episode, Justin joins Austin and Dustin about how AMC helps advertisers go beyond just focusing on ROAS, using smarter insights to build better strategies with PPC, DSP, and custom audiences.

    34 min
  7. Amazon’s AI Tools and What’s Next with Jay Richman

    OCT 23

    Amazon’s AI Tools and What’s Next with Jay Richman

    Jay Richman from Amazon joins Destaney to talk about how their new AI tools are making it easier than ever for brands of any size to create ads across platforms, with fun insights about interactive audio ads, creative tweaks, and a whole lot of pumpkins.

    28 min
  8. E-commerce Through the Years: 2000s to Now

    OCT 11

    E-commerce Through the Years: 2000s to Now

    Darren Silverman from Petmate joins Destaney for a great chat about his e-commerce journey, and it’s full of unexpected moments.

    40 min
See All (67)

Ratings & Reviews

4.7
out of 5
11 Ratings

About

Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.

Information

  • Creator
    Destaney Wishon and Justin Nuckols
  • Years Active
    2022 - 2024
  • Episodes
    67
  • Rating
    Clean
  • Copyright
    © Destaney Wishon and Justin Nuckols
  • Show Website
    Better Advertising with BTR Media

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