Good Data, Better Marketing

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Good Data, Better Marketing

Data. It's the foundation for modern enterprises to make decisions and move strategies forward. But what exactly is good data? And how are the most successful companies in the world turning data into a competitive asset and creating digital-first customer experiences that stick? Good Data, Better Marketing is your view into the minds of influential marketers, digital innovators, and their tricks of the trade. Join us to hear from the top experts on the planet.

  1. -6 J

    The Intersection of AI, Trust, and Consumer Experience in Financial Services with Tarun Dadoo, VP of Products & Delivery at Discover

    This episode features an interview with Tarun Dadoo, VP of Products & Delivery at Discover Financial Services. Tarun is a seasoned investment, sales, and marketing professional with over a decade of experience in consumer banking, across both emerging and mature markets. Prior to joining Discover in 2011 as the Director of Marketing Strategy, Digital Innovation, and Product Development, he served Citibank for 6 years in various roles. In this episode, Kailey sits down with Tarun to discuss the delicate balance between privacy and personalized consumer experiences, the implementation of composable CDPs, and the complex interplay between good data and consumer trust.

    40 min

  2. 19/12/2024

    The Omnichannel Challenge: Balancing AI and Data Privacy with Jennifer Peters, Director of DTC, MarTech & Digital Compliance at OLLY

    This episode features an interview with Jennifer Peters, Director of DTC, Martech, and Digital Compliance at OLLY. Here, she drives their direct-to-consumer business growth and champions the fusion of technology and marketing for top-notch digital experiences. Jennifer is a passionate CPG expert with extensive experience spanning marketing, tech, and business development in eCommerce. In this episode, Kailey and Jennifer discuss the challenges of integrating AI in regulated environments, the implications of new legislation on data privacy, and leveraging omnichannel strategies effectively.

    42 min

  3. 05/12/2024

    Navigating the Data Forest: Building Conviction in a Digital Age with Lena Waters & Eric Weber, Grammarly

    This episode features an interview with Grammarly’s Chief Marketing Officer, Lena Waters, and Eric Weber, Head of Data. Lena leads marketing strategy, focusing on delivering the brand promise to customers, driving demand for products, and growing revenue to scale the company. Eric leads teams of data scientists and software engineers who are responsible for improving how to measure and iterate on the product to create the best communication assistant. In this episode, Kailey, Lena, and Eric discuss their collaborative approach to aligning business and customer priorities, the implications of a cookieless world on marketing attribution, and the balance of data insights and human judgment to drive meaningful customer experiences.

    48 min

  4. 14/11/2024

    How Next-Gen Commerce Experiences Simplify Shopping with Robert Gash, Chief Consumer Commerce Officer at Hearst Magazines

    This episode features an interview with Robert Gash, Chief Consumer Commerce Officer at Hearst. Robert is a software and product development executive with extensive experience leading software development, product strategy, research, and design. Prior to joining Hearst, he served as VP of Engineering at Nurx and Symphony Commerce, and as the VP of Operations Technology at Grove Collaborative. In this episode, Kailey and Robert discuss strategies for making purchasing decisions easier for consumers, reducing informational friction, and how AI is redefining consumer experiences.

    41 min

  5. 31/10/2024

    The Future of Contact Centers: Blending AI and Human Touch with Alex Levin, Co-founder & CEO of Regal.AI

    This episode features an interview with Alex Levin, Co-founder and CEO of Regal.ai where he leads the go-to-market teams. Previously, Alex was a product manager at Personal and Thomson Reuters, and then joined Handy (acquired by ANGI in 2018) as an early employee where he led growth and marketing. In this episode, Kailey sits down with Alex to discuss strategies for maximizing customer centricity, the balance between AI and human-driven customer experiences, and the importance of alignment between organizational values and company culture.

    44 min

  6. 03/10/2024

    Better Customer Engagement Starts with Better Messaging with Des Cahill, CMO at Tipalti

    This episode features an interview with Des Cahill, Chief Marketing Officer at Tipalti. Des has served as CMO at multiple startups, such as Ensighten, Samepage and BridgeSpan, while also having successful experiences at companies like Apple and HP. Most recently, he drove global product marketing strategy for Oracle's Advertising & Customer Experience as Group Vice President. In this episode, Kailey and Des discuss the importance of foundational experiences and adapting to different company environments, crafting a solid messaging framework, and the evolving role of content marketing in the age of generative AI.

    38 min

  7. 19/09/2024

    Simplifying the Digital Customer Experience with Jim Jackson, EVP & CMO at Hewlett Packard Enterprise

    This episode features an interview with Jim Jackson, Executive Vice President & Chief Marketing Officer for Hewlett Packard Enterprise. He oversees all aspects of marketing for HPE with an emphasis on accelerating the digital transformation of the company to be the Edge-to-Cloud Platform-as-a-Service company. Jim has more than 25 years of IT industry experience and is passionate about the use of technology to inform a customer-centric, data-driven, and digital-first marketing approach across all areas of the business. In this episode, Kailey sits down with Jim (who subsequently announced his intention to retire from HPE at the end of October 2024) to discuss the importance of a customer-first approach, principles for responsible AI adoption, and implementing the right infrastructure for a seamless customer experience.

    43 min

  8. 05/09/2024

    Modernizing Out-of-Home Advertising and Customer Journeys with Dan Levi, EVP & CMO at Clear Channel Outdoor

    This episode features an interview with Dan Levi, Executive Vice President and Chief Marketing Officer of Clear Channel Outdoor. He leads the organization’s marketing strategy and connects brands and consumers through innovative advertising insights and solutions. Prior to joining Clear Channel Outdoor, Dan held positions at Captivate, Zoom Media, Monster Worldwide, and MTV. He has a proven track record of driving significant revenue growth, developing brands, and creating opportunities for B2B and B2C organizations. In this episode, Kailey and Dan discuss understanding consumer journeys, the role of out-of-home advertising in driving conversions, and the need for adaptability to optimize brand performance.

    45 min
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À propos

Data. It's the foundation for modern enterprises to make decisions and move strategies forward. But what exactly is good data? And how are the most successful companies in the world turning data into a competitive asset and creating digital-first customer experiences that stick? Good Data, Better Marketing is your view into the minds of influential marketers, digital innovators, and their tricks of the trade. Join us to hear from the top experts on the planet.

Informations

  • Création
    Twilio Segment
  • Années d’activité
    2022 - 2025
  • Épisodes
    61
  • Classification
    Tous publics
  • Copyright
    © Twilio Segment
  • Site web de l’émission
    Good Data, Better Marketing

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