Better Done Than Perfect

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Better Done Than Perfect

The show for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.

  1. 20 DÉC.

    Product SEO with David Pasztor

    When should you start investing in product SEO? In this episode, we talk to David Pasztor, founder of UX studio and Ranking Raccoon. You'll learn why they built a platform for link collaboration, how to target transactional keywords, how they’re doing SEO for their own product, and more.

    27 min

  2. 22 NOV.

    Storytelling in SaaS with Stephen Steers

    How can you leverage storytelling in SaaS sales and marketing? In this episode, we talk to Stephen Steers, sales coach, consultant, and storyteller. You'll learn about why you should sell the outcome, how to choose the right story to tell, how to apply storytelling in your sales calls, and more.

    39 min

  3. 18 OCT.

    Managing Priorities with Harry Max

    Are humans inherently bad at managing priorities? In this episode, we talk to Harry Max, speaker, coach, consultant, and author of Managing Priorities. You'll learn about the DEGAP process, the four approaches to prioritization, prioritization processes in large organizations, and more.

    37 min

  4. 20 SEPT.

    Implementing Self-service SaaS with Franciska Dethlefsen

    How do you plan and implement a self-serve option for your SaaS? In this episode, we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to provide support, and more.

    34 min

  5. 16 AOÛT

    Measuring Paid Media for SaaS with Barbara Galiza

    How do you measure the effectiveness of your paid media campaigns? In this episode, we talk to Barbara Galiza, a growth and marketing analytics consultant. You'll learn about the three types of campaign performance metrics, how to manage attribution via multiple data sources, how companies are adapting to the recent focus on data privacy, and more.

    36 min

  6. 19 JUIL.

    PR Strategies for Founders with Sneha Saigal

    What can SaaS founders do to jumpstart their PR strategy? In this episode, we talk to Sneha Saigal, co-founder of Geeks & Experts. You'll learn why it’s best to DIY your PR strategy in the early stages, why you should be thoughtful about your pitches, how PR experts tap into a founder’s story, and more.

    30 min

  7. 21 JUIN

    Hybrid Messaging Approach with Carolyn Beaudoin

    How do you develop your messaging to serve multiple segments at once? In this episode, we talk to Carolyn Beaudoin, co-founder of Boxcar Agency. You'll learn about their Hybrid One Reader approach, tips for structuring your homepage and dedicated solution pages, how to use customer call recordings as copywriting material, and more.

    48 min

  8. 17 MAI

    SEO Optimization for Existing Content with Kai Davis

    How can you get more mileage out of your existing content? In this episode, we talk to Kai Davis, an SEO consultant. You'll learn how often you should update your pages, the two levers for improving your SEO, how to use heat mapping, and more.

    41 min
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À propos

The show for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.

Informations

  • Création
    Userlist
  • Années d’activité
    2020 - 2024
  • Épisodes
    84
  • Classification
    Tous publics
  • Copyright
    © Better Done Than Perfect by Userlist
  • Site web de l’émission
    Better Done Than Perfect

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