Between2Bs

B2SMB Institute
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Between2Bs

Big ideas & blunt assessments mingle with a bias towards Small Biz - the Between2Bs podcast grinds on what needs fixing in B2SMB.

  1. Best2SMB SPECIAL EDITION: Episode 8

    DEC 3

    Best2SMB SPECIAL EDITION: Episode 8

    In our latest episode of the Between2Bs podcast, 2024 Best2SMB Product of the Year, vcita, assembles a team of Dev and Marketing pros to talk about their winning playbook. In a roundtable “tour” of vcita’s inner workings, a roadmap of AI-to-SMB success is brought to life by the practitioners who shared the journey. Ram Almong, vcita’s Group Product Manager of AI solutions, talks origins of AI in the vcita BI platform,with special emphasis on how customer input informed their early AI-based features. Shiran Zelikovich, Product Manager - AI solutions, then details the highly iterative user feedback loop that informed every aspect of the award-winning product’s progress And finally, Rachel Nulman Schapiro, VP Product Marketing, details how vcita took its offering to market, overcoming SMB “fear of the unknown” in delivering a powerful virtual assistance. Our ongoing focus on selling AI-enhanced features to Small Business is another must-listen!

    47 min
  2. Best2SMB SPECIAL EDITION: Episode 7

    NOV 20

    Best2SMB SPECIAL EDITION: Episode 7

    2023 Best2SMB Hall of Fame Inductee, Constant Contact, is ubiquitous in its e-mail offering to SMBs, but they’re not resting. We talk to Sarah Jordan, the company’s Chief Marketing Officer, about the role that AI now plays in their current and future product. Citing customer surveys and feedback, Sarah talks what’s working - and what’s not - while sharing a playbook for go-to-market strategies and tactics selling the value of AI. Her bullish message: 88% of her SMB Customers are now using AI for marketing leverage in 1+ areas, with 91% finding success with AI-features and capabilities. Are you selling AI-enhanced features to Small Business? This episode is a must-listen!

    27 min
  3. Best2SMB SPECIAL EDITION: Episode 6

    NOV 13

    Best2SMB SPECIAL EDITION: Episode 6

    Join Dave Walker, B2SMBI Co-Founder, and Maciek “Magic” Szczesniak, newly appointed CGSO for the Institute, as they focus on “The New Sell” to SMBs. As we learned at the recent Leaders’ Forum in Sonoma, AI-based features are proliferating in the products and services sold to SMBs. But are those features being sold effectively? Citing recent research that highlights the “productivity gap” between large and small enterprises, Dave & Magic talk about the lag SMBs have suffered from when major new technology opportunities - like AI - arrive. A reprise from August, tune in to hear how B2SMB Sellers can turn their SMB Customers into Productivity Superheroes with AI.

    55 min
  4. Best2SMB SPECIAL EDITION: Episode 5

    NOV 6

    Best2SMB SPECIAL EDITION: Episode 5

    It’s only been 1 week since our Best2SMB Conference in Chicago, and it’s time to get in the middle of it with Best2SMB Award Winners, Nominees and Keynote Speakers! Join Dave Walker, B2SMBI Co-Founder, and Maciek “Magic” Szczesniak, B2SMBI CGSO, as they interview the stars of our Fall event. There was more than just a celebration of our 2024 Best2SMB Winners in Chicago: our jam-packed agenda focused on Small Business Customers, and what it takes to win their business. We continued the theme of our recent Leaders’ Forum in Sonoma, “The New Sell” to SMBs, but with a special emphasis on Selling Productivity.  Simply put: how do we help SMBs do more with more, especially the "more" of our expanding AI-enhanced offerings. Releasing today: Episode 3 - Best2SMB SPECIAL EDITION Conference Keynotes Aviv Goren, CEO of Roojoom and Jared Turner, CTO of Boostability talk about the development of AI within their offerings: how they’ve done the hard work of thinking SMB Customer first, not technology glamor first. They open their Playbooks for all to study.

    27 min
  5. Best2SMB SPECIAL EDITION: Episode 4

    OCT 28

    Best2SMB SPECIAL EDITION: Episode 4

    It’s only been 1 week since our Best2SMB Conference in Chicago, and it’s time to get in the middle of it with Best2SMB Award Winners, Nominees and Keynote Speakers! Join Dave Walker, B2SMBI Co-Founder, and Maciek “Magic” Szczesniak, B2SMBI CGSO, as they interview the stars of our Fall event. There was more than just a celebration of our 2024 Best2SMB Winners in Chicago: our jam-packed agenda focused on Small Business Customers, and what it takes to win their business. We continued the theme of our recent Leaders’ Forum in Sonoma, “The New Sell” to SMBs, but with a special emphasis on Selling Productivity.  Simply put: how do we help SMBs do more with more, especially the "more" of our expanding AI-enhanced offerings. Releasing today: Episode 3 - Best2SMB SPECIAL EDITION Conference Keynotes Aviv Goren, CEO of Roojoom and Jared Turner, CTO of Boostability talk about the development of AI within their offerings: how they’ve done the hard work of thinking SMB Customer first, not technology glamor first. They open their Playbooks for all to study.

    47 min
  6. Best2SMB SPECIAL EDITION: Episode 3

    OCT 20

    Best2SMB SPECIAL EDITION: Episode 3

    It’s only been 1 week since our Best2SMB Conference in Chicago, and it’s time to get in the middle of it with Best2SMB Award Winners, Nominees and Keynote Speakers! Join Dave Walker, B2SMBI Co-Founder, and Maciek “Magic” Szczesniak, B2SMBI CGSO, as they interview the stars of our Fall event. There was more than just a celebration of our 2024 Best2SMB Winners in Chicago: our jam-packed agenda focused on Small Business Customers, and what it takes to win their business. We continued the theme of our recent Leaders’ Forum in Sonoma, “The New Sell” to SMBs, but with a special emphasis on Selling Productivity.  Simply put: how do we help SMBs do more with more, especially the "more" of our expanding AI-enhanced offerings. Releasing today: Episode 3 - Best2SMB SPECIAL EDITION Conference Keynotes Aviv Goren, CEO of Roojoom and Jared Turner, CTO of Boostability talk about the development of AI within their offerings: how they’ve done the hard work of thinking SMB Customer first, not technology glamor first. They open their Playbooks for all to study.

    1h 6m
  7. Best2SMB SPECIAL EDITION: Episode 2

    OCT 18

    Best2SMB SPECIAL EDITION: Episode 2

    It’s only been 1 week since our Best2SMB Conference in Chicago, and it’s time to get in the middle of it with Best2SMB Award Winners, Nominees and Keynote Speakers! Join Dave Walker, B2SMBI Co-Founder, and Maciek “Magic” Szczesniak, B2SMBI CGSO, as they interview the stars of our Fall event. There was more than just a celebration of our 2024 Best2SMB Winners in Chicago: our jam-packed agenda focused on Small Business Customers, and what it takes to win their business. We continued the theme of our recent Leaders’ Forum in Sonoma, “The New Sell” to SMBs, but with a special emphasis on Selling Productivity. Simply put: how do we help SMBs do more with more, especially the "more" of our expanding AI-enhanced offerings. Episode 1 - Best2SMB SPECIAL EDITION Exec of the Year winner Eric Groves, talks history, growth, roads taken and people met along the way to building Alignable’s 9.5 Million (!) SMB Member base.

    42 min
  8. Best2SMB SPECIAL EDITION: Episode 1

    OCT 18

    Best2SMB SPECIAL EDITION: Episode 1

    It’s only been 1 week since our Best2SMB Conference in Chicago, and it’s time to get in the middle of it with Best2SMB Award Winners, Nominees and Keynote Speakers! Join Dave Walker, B2SMBI Co-Founder, and Maciek “Magic” Szczesniak, B2SMBI CGSO, as they interview the stars of our Fall event. There was more than just a celebration of our 2024 Best2SMB Winners in Chicago: our jam-packed agenda focused on Small Business Customers, and what it takes to win their business. We continued the theme of our recent Leaders’ Forum in Sonoma, “The New Sell” to SMBs, but with a special emphasis on Selling Productivity. Simply put: how do we help SMBs do more with more, especially the "more" of our expanding AI-enhanced offerings. Episode 1 - Best2SMB SPECIAL EDITION Exec of the Year winner Eric Groves, talks history, growth, roads taken and people met along the way to building Alignable’s 9.5 Million (!) SMB Member base.

    55 min
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About

Big ideas & blunt assessments mingle with a bias towards Small Biz - the Between2Bs podcast grinds on what needs fixing in B2SMB.

Information

  • Creator
    B2SMB Institute
  • Years Active
    2023 - 2024
  • Episodes
    25
  • Rating
    Clean
  • Copyright
    ©2018-2023 Synth LLC/ The B2SMB Institute, b2smbi.com
  • Show Website
    Between2Bs

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