2 episodes

Personalizing digital experiences at scale is the heart of your digital innovation strategy. On this show, we invite marketing leaders to discuss digital marketing trends, share lessons, and talk about their approach to data and personalization. We’ll cover practical ways to move beyond conventional marketing and create meaningful, relevant digital experiences for consumers.
Breinify keeps you up-to-date with the latest insights in digital consumer experiences in Beyond Conventional Marketing: A Marketing Leader’s Guide to Digital Consumer Experiences.

Beyond Conventional Marketing: A Marketing Leaders Guide to Digital Consumer Experiences Breinify

    • Business
    • 5.0 • 46 Ratings

Personalizing digital experiences at scale is the heart of your digital innovation strategy. On this show, we invite marketing leaders to discuss digital marketing trends, share lessons, and talk about their approach to data and personalization. We’ll cover practical ways to move beyond conventional marketing and create meaningful, relevant digital experiences for consumers.
Breinify keeps you up-to-date with the latest insights in digital consumer experiences in Beyond Conventional Marketing: A Marketing Leader’s Guide to Digital Consumer Experiences.

    Pivoting the Marketing Strategy of a 50-Year-Old Fire-Fuels Company

    Pivoting the Marketing Strategy of a 50-Year-Old Fire-Fuels Company

    After you’ve been creating excellent content for a while, you start to wonder who’s watching it. To understand your consumers, you have to rely on data; to build consumers’ trust, you have to treat their data with the safety and respect that you want your data to be given.

    In this inaugural episode of Beyond Conventional Marketing, we interview Daniel Moznett , Director of Marketing at Duraflame, Inc, about how he led a 50-year-old, privately owned family company into the era of data-driven marketing and personalization. 

    (“It was a piece of cake,” Daniel quipped.)

    Join us as we discuss:

    The importance of building data-driven brands
    The data journey, finding the right partners, and overcoming internal resistance
    Daniel’s approach to manage change alongside management
    The need to meet the customer anywhere they are


    Keep connected with Beyond Conventional Marketing by subscribing with Apple Podcasts, Spotify , or our website .

    Listening on a desktop & can’t see the links? Just search for Beyond Conventional Marketing in your favorite podcast player.

    • 23 min
    Welcome to Beyond Conventional Marketing, a Podcast from Breinify

    Welcome to Beyond Conventional Marketing, a Podcast from Breinify

    We’re so proud to announce the launch of our podcast, Beyond Conventional Marketing.

    In this trailer episode, podcast producer Jay Alford interviews host Diane Keng, CEO and Cofounder at Breinify, about what to expect on the show.

    Jay and Diane chat about:

    - Diane’s background and Breinify’s origin story

    - How Breinify adapted to COVID-19

    - Our goals for the podcast and what you can expect
    Keep connected with Beyond Conventional Marketing by subscribing on Apple Podcasts, Spotify, Google or wherever you get podcasts. If you have ideas for the show, send them straight to Diane at diane@breinify.ai

    Listening on a desktop & can’t see the links? Just search for Beyond Conventional Marketing in your favorite podcast player.

    • 7 min

Customer Reviews

5.0 out of 5
46 Ratings

46 Ratings

pussiecatpack ,

Wonderful podcast!

This was a great listen. I’m excited for future episodes!

Stocklion ,

Excellent Product

The product came from an excellent idea and through great execution becomes an excellent product. Great job.

Apoorva_Pande ,

Very insightful

I love this podcast!

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