162 episodes

Every industry has its influencers - why shouldn't it be you?

Hosted by personal brand expert Brittany Krystle, Beyond Influential is a deeper look at the power of influence by talking to the thought leaders, entrepreneurs, and creatives who exercise that power. You will hear no-fluff conversations with the experts, who get us to consume both on and offline, to unlock the secrets of industry influence. Every episode is designed to give you actionable tips, tactics, and takeaways that you can apply to grow your influence, so you can create the results you want in your life and business and take control of your future!

Reach out on Instagram/ LinkedIn by tagging me and using the hashtag #beyondinfluential. Username: brittanykrystle.

www.brittanykrystle.com

Beyond Influential Brittany Krystle

    • Business
    • 4.8 • 193 Ratings

Every industry has its influencers - why shouldn't it be you?

Hosted by personal brand expert Brittany Krystle, Beyond Influential is a deeper look at the power of influence by talking to the thought leaders, entrepreneurs, and creatives who exercise that power. You will hear no-fluff conversations with the experts, who get us to consume both on and offline, to unlock the secrets of industry influence. Every episode is designed to give you actionable tips, tactics, and takeaways that you can apply to grow your influence, so you can create the results you want in your life and business and take control of your future!

Reach out on Instagram/ LinkedIn by tagging me and using the hashtag #beyondinfluential. Username: brittanykrystle.

www.brittanykrystle.com

    The Perfect Pitch: Hollywood Insider Tips on How to Network with the A-List & Land Your Dream Guests with Christopher McDonald (Part 1)

    The Perfect Pitch: Hollywood Insider Tips on How to Network with the A-List & Land Your Dream Guests with Christopher McDonald (Part 1)

    I am very excited about this week’s and next week’s episodes because this is an incredibly valuable and actionable two-parter with a guest who is world-class at what he does and these are skill sets you’re going to need no matter what you do in life.  
    As I’ve been growing this show and looking to take Beyond Influential to the next level, I’ve been thinking a lot about the people I know in my network who are master networkers—they build long-lasting relationships with people at all levels in a way that is not purely transactional, and they do it in a way that feels very real and authentic. 
    I met this week’s guest, Christopher McDonald, when I was working with Tom Bilyeu as my client at VaynerTalent; he’s been an integral part of Tom’s brand and the launch and strategy of both Inside Quest and Impact Theory, which we get into in this Part 1.
    Christopher is a Talent Booker with almost two decades of experience and an extensive network of connections and relationships.  He has worked with everyone from high profile billionaires to celebrities and has booked an array of top talent from the world of entertainment, sports, business, science, tech, and politics. 
    And for what Christopher does as a talent booker, you need to have very strong relationships but also a very strong creative and strategic eye. 
    Christopher has booked, produced, and written for an array of programming including late-night television, cable news, web series, and comedy sketch shows. Christopher helped launch The Kelly Clarkson Show (NBC), Tavis Smiley (PBS), the second coming of The Arsenio Hall Show (CBS/Tribune), It’s Not You, It’s Men with Tyrese & Rev Run (OWN), Post Malone's Worldwide Celebrity Pong League (Facebook Watch), and Demi Lovato’s project (Quibi), and he has been with Tom Bilyeu’s Impact Theory from the very beginning. 
    Normally no one likes a name-dropper, but I specifically told Christopher to please namedrop in this conversation because he’s worked with people like Prince, Tom Cruise, Will Smith, Chris Rock, Eddie Murphy, Angelina Jolie, Jay-Z, Kanye West, Dave Matthews, Joni Mitchell, Alicia Keys, John Legend... you get the picture. 
    I love to introduce you to the people you should know on Beyond Influential, because while the public usually pays attention to the “face” of the brand, there are always talented people behind these people that make it all possible.  
    On Part 1 of this conversation, we cover a lot of juicy topics: 
    Christopher’s career evolution: From journalism to music booking to launching Impact Theory Working in Hollywood: Expectations vs. reality How he booked the biggest talent in Hollywood: What he loved, his approach, and the not-so-glamorous moments All things networking: Tips, insights, and the biggest mistake people make The launch of Impact Theory & its current growth strategies How to book your show & strategies for landing dreams guests  Why you want “lightning in a jar” moments in your interviews, how to take your show to the next level, & more! And you are not going to want to miss Part 2 next week which is all about the ins and outs of pitching, advice he received from Oprah herself about booking, and more! These are both bookmark episodes for sure! 
     
     
    Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe
      Other Helpful Links: If you’re interested in building your personal brand the right way, jump on the waitlist to The Clarity Course! https://www.brittanykrystle.com/claritywaitlist/
     
    Want to Support the Podcast? Leaving a review on Apple Podcasts goes a long way: https://apple.co/3rSk09A
    Take a screenshot while listening to the episode and share it in your Instagram Stories—and make sure to tag me @brittanykrystle! https://www.instagram.com/brittanykryst

    • 1 hr 16 min
    The Path of Least Resistance: How to Make Personal Branding Easy

    The Path of Least Resistance: How to Make Personal Branding Easy

    If you didn’t already know, before I started my own business, I spent a few years working on Gary Vaynerchuk’s team, specifically, on his personal brand, Team Garyvee. Working with Gary on his brand was such an educational and life-changing experience, and that opportunity started my passion for personal branding (and I’ve been living and breathing it ever since!).
    This week’s episode was an exciting one for me. I had the honor of being interviewed as a guest on The Sasha Group’s new podcast, Building While Flying, where they focus on tackling uncertain times by adopting an uncertainty mindset—we can't predict the future, but we can listen, learn, apply and share as we all navigate complex times together. If you aren’t familiar with the Sasha Group, it’s part of the Vayner X umbrella of companies that services small and mid-sized businesses through a variety of marketing offerings.  
    It was exciting to be able to reconnect and collaborate with the Vayner family, and this interview brings things full circle. Naturally, we chatted about all things personal branding. Whether you’re new to personal branding or not, this episode is full of valuable gems and takeaways!
    On Ep. 153, we cover:
    My passion for personal branding: How I discovered it and developed my own brand Why you should be developing your personal brand, especially if you are an entrepreneur  The path of least resistance: How to approach your content strategy Niching down: Why it’s critical to know exactly who you are talking to Checks and balances: Why you need trusted people around you who will tell you “no” What it actually means to be authentic and why it matters Quickfire personal branding Q&A, what I’m up to next, and more!  
    Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe
     
    Other Helpful Links: Listen to my interview on the Building While Flying Podcast: https://apple.co/3ap2e6Z
    If you’re interested in building your personal brand the right way, jump on the waitlist to The Clarity Course! https://www.brittanykrystle.com/claritywaitlist/
    Want to collaborate with me? Click here: https://www.brittanykrystle.com/contact-me/
     
    Want to Support the Podcast? Leaving a review on Apple Podcasts goes a long way: https://apple.co/3rSk09A
    Take a screenshot while listening to the episode and share it in your Instagram Stories—and make sure to tag me @brittanykrystle! https://www.instagram.com/brittanykrystle/
     
    To connect with The Sasha Group: Website: https://thesashagroup.com/
    Building While Flying Podcast: https://thesashagroup.com/building-while-flying-podcast/
    Twitter: https://twitter.com/TheSashaGroup
    Facebook: https://www.facebook.com/thesashagroup/
    LinkedIn: https://www.linkedin.com/company/thesashagroup/
    YouTube: https://www.youtube.com/channel/UCV388h1qepRDmXuEv9AQI-w
    Instagram: https://www.instagram.com/thesashagroup/
     
    To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/
    Instagram: https://www.instagram.com/brittanykrystle/
    Twitter: https://www.twitter.com/brittanykrystle/
    LinkedIn: https://www.linkedin.com/in/brittanykrystle/
    Facebook: https://www.facebook.com/brittanykrystlexoxo/
    Pinterest: https://www.pinterest.com/brittanykrystle/
    Clubhouse: https://www.joinclubhouse.com/@brittanykrystle

    • 57 min
    Clubhouse 101: The Basics, Best Practices & Tips You Need to Know with Brian Fanzo and Scott Martin

    Clubhouse 101: The Basics, Best Practices & Tips You Need to Know with Brian Fanzo and Scott Martin

    Want to know more about the most buzzed-about social media platform right now? 
    If you haven’t heard of Clubhouse, the drop-in audio app is arguably the hottest platform at the moment. It’s currently invite-only and iOS-only, but they are working on the Android version and plan on opening it up to everyone in the near future. Clubhouse has been growing rapidly and is quickly gaining the attention of a who’s-who of entrepreneurs, celebrities, investors, athletes, you name it. 
    The founders are really paying attention to the user experience and have been offering a lot of transparency in the development and plans for the platform, including frequent town halls where they update users on what’s new, what they’re working on and more. 
    Social apps change a lot, and if you’re interested in how social media platforms grow and evolve (and listen to their user base!), this is a great case study to keep your eye on!
    As of the time of recording this episode, Clubhouse is rolling out Payments, their first monetization feature for creators on the platform, which is currently in Beta. I find this particularly interesting because 100% of the payment will go to the creator with Clubhouse taking no cut at all, and they say this will be the first of many features that will allow creators to get paid directly on Clubhouse. The co-founders have been very vocal about building a platform that puts creators first and are aligning their business model to help creators make money and thrive on the platform. 
    Clubhouse also plans to make several changes to increase personalization of the app, including tweaking the Activity feed, more control over push notifications, a personalized list of suggested rooms that appear on-screen when you first open the app, and more. 
    This week’s Beyond Influential has been highly requested and is dedicated to talking basics, best practices, and what you need to know about this platform.  I’m excited to share this episode with you, where I have a candid conversation with two of my favorite Clubhouse creators and collaborators, Brian Fanzo and Scott Martin. They’ll introduce themselves in the episode, but you might remember Brian from Beyond Influential Ep. 47 and Ep. 48 on How to Build an Authentic Community That Gets Business Results, and if you listened to Ep. 125 on The Best Advice on How to Build an Influential Personal Brand Online, you might remember Scott from the clip taken from my interview on his Groundswell Marketing Podcast on Why Intentionality and Clarity are Essential to Personal Brand Marketing. Scott and I had the pleasure of meeting and hitting it off after his wife, Jill, who is one of my incredible LinkedIn Laws students and success stories (she 4x’d her monthly take home in the first month of implementing the course!), had told him about me. 
    While I’ve known both Brian and Scott for a while now, I can really credit Clubhouse with bringing us closer and allowing us the perfect opportunity to collaborate, which really is part of the appeal of the platform.  We host a weekly Clubhouse room on Tuesdays in Scott’s Sustainable Growth Marketing club, where we talk about personal branding related topics and do Q&A. 
    I love collaborating with Brian and Scott because we all align on the importance of integrity, and it really translated into an honest and candid conversation.  
    On Ep. 152, we talk all things CLUBHOUSE!
    How to build a valuable network and strong relationships on the platform The good, the bad and the ugly: what we love and what needs improvement Moderation tips: How to create a positive experience, keep people on topic, and provide value to everyone in the room The basics and best practices for using the app How to be an ally and amplify underrepresented voices Analytics tools, monetization, the future of the app, and more!  
     
    Don't want to

    • 1 hr 48 min
    Facing My Biggest Fear: What is Emetophobia & How to Overcome It with Anna Christie

    Facing My Biggest Fear: What is Emetophobia & How to Overcome It with Anna Christie

    This week’s episode of Beyond Influential is a vulnerable one for me because I’m opening up about something I’ve never shared publicly before. It’s my biggest fear, and it’s probably not something you’ve heard of. 
    I have emetophobia, which is the fear of vomiting. And I want to be fully transparent about this—this week’s Beyond Influential interview was not easy for me to do. Just having this conversation around emetophobia was anxiety-inducing and though you might not be able to hear it because I’ve learned to hide my anxiety, the first half of the interview I really felt physically unwell until we moved away from emetophobia into talking more specifically about my guest’s business.
    Emetophobia is very misunderstood and not widely diagnosed even though it is a fairly prevalent anxiety disorder that’s closely related to OCD (more so than other phobias or types of anxiety). Even today, there isn’t a ton of information about it online. 
    And while it’s estimated that 1.7-3.1% of males and 6-7% of females experience emetophobia, I think the numbers are actually higher than that—because of both a lack of awareness and the fact that it’s commonly misdiagnosed as other issues. 
    Emetophobia varies enormously in how it affects people, as well as how debilitating it is to live with it. When it comes to my own experience with emetophobia, I live with this and think about it every day, but unless I tell you about it, you wouldn’t know because I still go about my daily activities, travel, etc. However, for some people it’s much worse, to the point that they won’t even leave their homes or they’ll very severely restrict their eating.
    And while my closest family and friends know this is a fear of mine, even they don’t understand the depth of that fear, how it affects me day-to-day, and the steps I take to avoid getting sick that they wouldn’t notice and I wouldn’t mention. At this point, I don’t even consciously realize I’m doing some of them because they’ve become so ingrained.
    You may be wondering why I’m sharing all of this with you. There are a few reasons:
    Everyone deals with things you don’t realize, and it’s important to acknowledge that everyone’s fighting battles you don’t know anything about. And though I haven’t discussed this publicly before, I’m not hiding it—it just doesn’t come up in casual conversation and there’s usually no reason for me to bring it up. But I’ve decided it’s time for that to change and to have a candid conversation around it.

    It’s important to understand the difference between fear and an actual phobia. Phobias interfere with your day-to-day life in a way you can’t control and can actually cause physical or psychological impairment.

    And that’s hard to convey to people. My best friend, who’s known me for decades, knows I don’t like throwing up. But she had no idea until a couple weeks ago when I brought it up that it was more than a simple fear, and that it’s actually a true phobia that negatively impacts my life every day.

    Awareness and destigmatization. I know this phobia might sound very weird or even ridiculous to some, but it’s very real. I know a fear of throwing up is not logical. I know it’s a natural bodily response, and that people don’t actually enjoy throwing up, but that makes no difference to someone who suffers from this phobia.

    And if this episode helps one person who’s also struggling with emetophobia—whether they have a name for it or not—it would be worth it because I know how debilitating it can be, and how hopeless it is to feel like no one around you understands what you’re going through. With that being said, I’m excited to introduce this week’s guest, Anna Christie, who is a psychotherapist and counsellor who specializes in treating emetophobia (and is a recov

    • 1 hr 4 min
    Travis Chappell on How to Launch, Grow, and Monetize A Successful Podcast

    Travis Chappell on How to Launch, Grow, and Monetize A Successful Podcast

    Have you ever wondered what it really takes to launch, grow, and monetize a successful podcast? If you’re nodding your head, you’re going to want to listen to this episode of Beyond Influential. 
    My guest, Travis Chappell, knows a thing or two about podcasting and building a world-class network. His Build Your Network podcast currently has over 500 episodes and is consistently at the top of the business and entrepreneurship iTunes charts, and has been featured in Forbes’ 10 Podcasts to Change Your Life alongside Joe Rogan, Tim Ferriss, and other A-List podcasters.
    Travis is also the founder and CEO of Guestio, a new platform that connects content creators with high-level dream guests.
    In this conversation, we dig into Travis’s story, including his unconventional upbringing, experience in door-to-door sales, and how he took what he learned to pivot into podcasting and entrepreneurship. We talk about everything from networking and connecting with people authentically to how he started, grew, and monetized his Build Your Network podcast, and what he teaches other entrepreneurs who want to become successful podcast hosts.  
    On Ep. 150, we cover: 
    The best sales tips Travis learned selling door-to-door  Travis’s transition from sales to entrepreneurship & how he invested in himself How to build an audience intentionally with an eye towards monetization Mentorship: Why you need a mentor and how to find the right one Networking: How to book your dream guests & connect with influential people you want to know Top tips for launching, growing, and monetizing a podcast  Clubhouse: the pros and cons you should be aware of  Travis’s new business venture, Guestio, & more!  
    Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe
      Other Helpful Links: If you’re interested in building your personal brand the right way, jump on the waitlist to The Clarity Course! https://www.brittanykrystle.com/claritywaitlist/
     
    Want to Support the Podcast? Leaving a review on Apple Podcasts goes a long way: https://apple.co/3rSk09A
    Take a screenshot while listening to the episode and share it in your Instagram Stories—and make sure to tag me @brittanykrystle! https://www.instagram.com/brittanykrystle/
     
    To connect with Travis: Website: https://travischappell.com/
    Instagram: https://www.instagram.com/travischappell/
    Facebook: https://www.facebook.com/travis.chappell15
    Twitter: https://twitter.com/traviscchappell
    Build Your Network Podcast: https://linktr.ee/BYNpod
    Travis's Facebook Group: https://travischappell.com/group
     
    To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/
    Instagram: https://www.instagram.com/brittanykrystle/
    Twitter: https://www.twitter.com/brittanykrystle/
    LinkedIn: https://www.linkedin.com/in/brittanykrystle/
    Facebook: https://www.facebook.com/brittanykrystlexoxo/
    Pinterest: https://www.pinterest.com/brittanykrystle/
    Clubhouse: https://www.joinclubhouse.com/@brittanykrystle

    • 1 hr 15 min
    How to Build a Personal Brand That Creates Credibility & Allows You to Design Your Dream Future

    How to Build a Personal Brand That Creates Credibility & Allows You to Design Your Dream Future

    Ready to create your dream future? Personal branding is the way to do it!
    On this week’s Beyond Influential, we go deep into my story, why I’ve made personal branding my mission, and why I’m so passionate about sharing it with you (plus tons of actionable tips!).  
    I was recently a guest on Dr. Sabba Quidwai’s Sprint to Success with Design Thinking podcast, and if you haven’t heard her interview on Beyond Influential Ep. 147 where I chatted with her all about How to Use Design Thinking to Reinvent Education, Reframe Failure & Increase Your Creativity, I highly recommend you check it out!
    This week, I'm excited to share my interview on Sabba's podcast with you. Not only is the content of this episode highly relevant to anyone interested in personal branding, but Sabba also has an incredibly fresh approach to podcasting. I love the perspective she brings, and that includes how she structures her show to be more of an exercise in storytelling than just a traditional interview. It’s a very unique format that I know you’ll appreciate. 
    On Ep. 149, we cover:
    How personal branding is empowering and gives you the autonomy to create your own narrative and design your future How I came to be unapologetically myself, carving my own place in the world of work, and how I help others do that as well The difference between academic vs. real-world success: the necessary skills, mindset, and  tools you actually need How to use platforms like LinkedIn and Clubhouse to strategically build your personal brand and network with industry leaders Tips on how to develop clarity and confidence with your personal brand Actionable personal branding strategies to get clarity around your voice, questions to ask yourself, and more!  
    Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe
      Other Helpful Links: If you’re interested in building your personal brand the right way, jump on the waitlist to The Clarity Course! https://www.brittanykrystle.com/claritywaitlist/
    Watch my free training on Why LinkedIn is Your Best-Kept Secret! https://www.brittanykrystle.com/linkedin/
    Beyond Influential #147 How to Use Design Thinking to Reinvent Education, Reframe Failure & Increase Your Creativity with Dr. Sabba Quidwai: https://bit.ly/2NqD6ES
    Listen to my episode on Sabba's Sprint to Success with Design Thinking podcast! https://apple.co/3cFlBZQ
     
    Want to Support the Podcast? Leaving a review on Apple Podcasts goes a long way: https://apple.co/3rSk09A
    Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode! https://www.instagram.com/brittanykrystle/
     
    To connect with Sabba: Website: https://askmsq.com/
    Instagram: https://instagram.com/askMsQ
    Twitter: https://twitter.com/askMsQ
    Sprint to Success with Design Thinking podcast: https://askmsq.com/blog-home/category/episodes
     
    To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/
    Instagram: https://www.instagram.com/brittanykrystle/
    Twitter: https://www.twitter.com/brittanykrystle/
    LinkedIn: https://www.linkedin.com/in/brittanykrystle/
    Facebook: https://www.facebook.com/brittanykrystlexoxo/
    Pinterest: https://www.pinterest.com/brittanykrystle/
    Clubhouse: @brittanykrystle

    • 1 hr 14 min

Customer Reviews

4.8 out of 5
193 Ratings

193 Ratings

JoshCrist ,

Entertaining, insightful and actionable! 🙌

Whether you’re well established as an influencer, or just getting started carving out a profitable niche that’s ready to grow - this is a must-listen podcast for you! Brittany does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving business - and life you can be proud of - with leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!

Fco2811 ,

I love Brittany’s honesty & vulnerability

I learn so much from listening to this podcast and hearing Brittany be so honest about her business ups and downs. She’s not afraid to get vulnerable and share the reality of what’s it’s like creating a brand and running a business.

the guests on Brittany’s show are top notch! She does such a great job asking questions & getting really meaningful & useful information from everyone she talks to!

RachSeda ,

Direct and relatable

Brittany's podcast is loaded with value. She doesn’t meander with her guests, so you’ll get exactly what you came for: stories that are real and relatable things that you can do TODAY to grow your business.

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